Building Brands, Buzz, and Besties with Taylar Fetzner

We Built This Brand

In this episode, Taylar Fetzner, co-host of the Creeps and Crimes Podcast, opens up about her journey with her best friend, Morgan Mounts, from sharing a fascination for spooky stories, conspiracies, and true crime to launching a successful podcast. Taylar delves into her show's beginnings, the power of a single TikTok video in attracting a vast audience, and the evolution of her podcast's appearance to mirror their authentic selves, ensuring a genuine connection with their audience. Taylar unveils insights into the podcast's business aspects, emphasizing the importance of financial wisdom and creative pauses to maintain innovation. Additionally, she expresses her respect for the strategic branding of Taylor Swift and Alex Cooper and her visions for elevating her podcast to greater heights.

About Taylar Fetzner :

Taylar Fetzner is a University of Tennessee alum with a BA in Communication, whose diverse career has spanned music, sports, and now, podcasting. Alongside her college roommate and best friend Morgan Mounts, she co-founded the "Creeps and Crimes'' Podcast in 2020, diving deep into the worlds of the paranormal, conspiracy theories, and true crime cases—all from the comfort of their couch. Taylar's journey in podcasting has not only marked significant growth as a business owner and researcher but also deepened her passion for victims' rights, ensuring their stories are told and heard well. Her ambitious spirit, fueled by a rich entrepreneurial background and a commitment to authenticity, drives the podcast's success with listeners.

Show Highlights

(00:00:00) Introduction to the episode

(00:02:02) How Creeps and Crimes All Began

(00:13:15) Taylar recounts the moment her TikTok video went viral

(00:15:34) Transitioning from a darker theme to a more authentic reflection of their personalities

(00:26:10) The Importance of Growth and Listener Relationships

(00:28:36) Maintaining Authenticity in Branding

(00:40:48) Taylar’s Journey into monetizing the podcast, working with networks, and having an agent.

(00:53:03) The importance of taking breaks for creative and personal growth

(01:06:39) Taylar and Chris discuss their favorite brands

(01:16:04) Closing remarks & How to Connect with Taylar

Links Referenced:

• Creeps and Crimes Podcast https://creepsandcrimespodcast.com/
• Taylar Fetzner on TikTok @taylarjane98
• Taylar Fetzner on Twitter and Instagram: @TaylarJ
• Morgan Mounts on Instagram: @morgg.m
• Email for Creeps and Crimes Podcast: [e-mail]
• Email for listener stories (creepy accounts): [e-mail]
• YouTube for Creeps and Crimes Podcast episodes https://www.youtube.com/channel/UCBGoeW-yfw-ws9mmEJ2lW3w
• We Built This Brand Podcast : https://www.webuiltthisbrand.com