Outsmarting Brand Behemoths with Dustin Artz

We Built This Brand

The world of advertising and marketing is all about standing out, and Dustin Artz is helping spearhead innovative campaigns for noteworthy brands. As a co-founder at Familiar Creatures, he’s dedicated his career to outsmarting the industry’s brand behemoths. On this episode of We Built This Brand, Dustin shares some of the “secret sauce” with Chris about what goes into making his agency stick out. From dumping mayonnaise on college football coaches, to encouraging people to feel good on their fitness journeys, you’ll learn the “Artz” behind some of advertising’s biggest moments in recent years.

Show Highlights

• (0:00) Intro
• (1:19) Dustin's background and where he got started
• (3:15) The origins of Familiar Creatures
• (7:23) Working with various popular mascots
• (10:44) The business model for Familiar Creatures
• (12:24) How Familiar Creatures approaches the challenger space
• (16:51) Work-life balance and the birth of ideas
• (19:41) Duke's influence in the marketing space
• (26:45) Duke's influence on branding college football bowl games
• (30:59) Familiar Creatures' work with Crunch Fitness
• (39:47) What's ahead for Familiar Creatures?
• (44:25) What brand does Dustin admire?
• (48:05) Where you can find more from Dustin and Familiar Creatures

About Dustin Artz
Dustin is a creative director/art director who has worked in the advertising industry with more than 20 years of experience.

He considers himself a maker—someone who can not only think at a high brand level but also execute to finish by art directing, writing, designing, retouching and/or editing.

Links:

Familiar Creature’s website: https://www.familiarcreatures.com/