353 - Personalized Copy = More Web Design Sales with Emily Aborn

Web Design Business with Josh Hall

Copy, written by a human, with its flaws, oddities, and personally lived experience beats out corporate, stale, or AI-generated content every time.
From home pages to service pages, to lead generators, blog posts, email sequences, and sales posts…the more personal and genuine you come across, the more it’ll stand out in today’s AI slop world.
To help us get practical and tactical with writing personalized copy that sells more websites, I’m excited to bring on copywriter, podcaster, and speaker Emily Aborn who works with web and graphic designers to help them create, refine, and optimize conversion-based copy.
We cover:

• A copywriters’ take on AI now that we’ve had over a year with ChatGPT
• How and where to personalize content and copy
• How far is too far when creating personal copy
• The superpower of “saying more with less”
• And how stories and real lived experiences translate better today than ever before

Head to the show notes to get all the links and resources we mentioned along with a full transcription of this episode at joshhall.co/353

Chapter

1. Personalized Copy for Web Design (00:00:00)

2. Balancing Brand Voice and Personality (00:05:39)

3. Embracing We in Brand Messaging (00:16:23)

4. Crafting Brand Voice and SEO Harmony (00:20:30)

5. Optimizing Web Copy for Brand Voice (00:30:53)

6. Balancing Copy and Design Elements (00:43:15)

7. Streamlining Web Copy for Better Engagement (00:49:11)

8. Copywriting Tips and Podcast Promotion (00:54:30)

9. Website Feedback and Podcast Promotion (01:02:44)