Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12

Web3 CMO Stories

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Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.

In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.

• The importance of building in public and involving the community in the development process
• Strategies for growing and nurturing a passionate community, such as weekly live streams and AMAs
• Balancing community feedback with the team's vision for the game
• Measuring community sentiment and using it to guide development decisions
• The role of community in driving mass adoption of Web3 gaming
• Heidi's excitement for the future of Pixels and the opportunities for expansion and innovation
  This episode was recorded through a Podcastle call on May 23, 2024. Read the blog article and show notes here: https://webdrie.net/building-in-public-pixels-key-to-community-engagement-with-heidi-christine/

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Chapter

1. Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12 (00:00:00)

2. What inspired your transition from electrical engineering? (00:01:12)

3. How critical was community building for the success of Pixels, a Web3 game, compared to traditional gaming communities? (00:05:24)

4. What strategies have you used to grow the community, and what lessons have you learned along the way? (00:07:50)

5. Is YouTube your main channel for audience engagement, and do you also regularly use Twitter Spaces? (00:11:25)

6. How do you balance maintaining the vision of the game with the feedback you receive? (00:13:22)

7. How do you measure sentiment? (00:18:22)

8. Is there anything else you'd like to share about mass adoption for Web3 gaming? (00:19:43)

9. At this moment, what are you most excited about for yourself, for Pixels, and for developments in the space? (00:21:38)

10. Where should my mixed audience of Web3 enthusiasts, Web2 newcomers, and curious gamers go for more information? (00:23:17)