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Digital Product Passports: Beyond the NFT Hype – with Delphine Eddé, CMO of Arianee | S3 E53
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Delphine Eddé is the Chief Marketing Officer at Arianee, a pioneering blockchain project focused on creating digital product passports for real-world assets. With over 25 years of experience across various geographies and industries, she has led Arianee's marketing and communication strategies since 2000. Arianee has successfully raised $20 million in venture capital and collaborates with global brands including Richemont Group, L'Oreal, and Breitling.
In our conversation, we uncover the intersection of fashion, technology, and sustainability through the lens of digital product passports and blockchain technology.
This episode was recorded through a Podcastle call on February 28, 2024. Read the blog article and show notes here: https://webdrie.net/digital-product-passports-beyond-the-nft-hype-with-delphine-edde-cmo-of-arianee/
Chapter
1. Digital Product Passports: Beyond the NFT Hype – with Delphine Eddé, CMO of Arianee | S3 E53 (00:00:00)
2. What inspired your journey into bridging the gap between fashion and technology, with a focus on sustainability and circularity, throughout your 25-year career across diverse geographies and industries? (00:02:01)
3. What is your role and vision at Arianee? (00:06:50)
4. What is a Digital Product Passport? (00:08:41)
5. Could you share more about your experience founding WebPedia Arabia and how it became a significant media presence in the Middle East? (00:12:38)
6. How are AI, the Metaverse, and NFTs impacting your work at Arianee, and do you foresee a specific evolution or direction for Arianee in the near future because of these technologies? (00:19:00)
7. What are you currently most excited about in your work at Arianee and beyond? Are there specific projects or developments that you're eagerly anticipating or working on? (00:22:56)
8. Where can people find more about Arianee and connect with you for further information or collaboration? (00:24:35)
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