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What's In Your Bag? Ep. 51 -Travonne Edwards
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What if I told you that going viral on twitter could land you a job at the most storied marketing agency in the world? Or to put it in Travonne Edwards words, the "Yankees" or the "Lakers" of the advertising industry. It's crazy what social media can do for you these days!
Travonne Edwards, also known as "Black Tray" has been utilizing social media to tell stories in so many different mediums. From some of the most legendary marketing campaigns we've ever seen with brands like Mcdonald's, Nike, and ESPN to podcasting, and building up "Count The Dings" to a community that has taken on a life of its own, even today seven years later.
We caught up with the LA native to discuss his journey from school teacher, to full time creative, storyteller, and podcaster, as well as to share some tips that helped him build a six figure brand along the way!
We also get into some of the most legendary campaigns of the modern era, such as Nike's "Just Do It", and Chris Rock as Lil Penny and share what went into bringing these to life. Some of these origin stories are just too good to believe!
Lastly, we share some life nuggets on how to deal with the pressure of getting older, not getting caught up in comparison and the importance of mental health, especially during #mensmentalhealth month here in June! So make sure you subscribe to the channel so you don't miss this episode, and many more just like this one!
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