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Building an Inclusive and Values-Driven Brand with Crystal Whiteaker
Manage episode 422963824 series 3530214
Konten disediakan oleh Maria Bryan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Maria Bryan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, Crystal Whitaker, an inclusive branding and leadership development consultant, shares her insights on creating authentic, values-driven brands that foster a sense of belonging.
Crystal delves into the fine line between intentional inclusion and performative actions, stressing the need for consistent, year-round efforts that go beyond tokenism. She provides practical strategies for brave leadership, such as disrupting the status quo, practicing attunement, and incorporating trauma-informed principles into business operations.
Weaving insights from her book Brave Leadership is a Choice, Crystal invites listeners to embark on a journey of self-reflection, aligning their values with their brand messaging and leadership approach.
This episode is a must-listen for anyone striving to create an inclusive, human-focused, and values-aligned brand that celebrates diversity and fosters a true sense of belonging.
About Chrystal Whiteaker
Crystal Whiteaker is an Inclusive Branding and Leadership Development Consultant, and author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging. Crystal helps mission-driven brands and leaders create inclusive, human-focused, values-aligned environments. Crystal brings 20 years of practical, creative, relational, process-driven experience across multiple industries. She is a self-described "corporate-trained, creative hippie” and has been honored as the 2024 Empowerment Leader of the Year by BRA Network.
Connect with Chrystal Whiteaker
Website | LinkedIn | Instagram | Celebrate Consciously Days of Recognition
About Host Maria Bryan
Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.
Connect with Maria
Speaking & Training | LinkedIn | Email
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