Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution
Manage episode 453348691 series 3407000
(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/
Summary
In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.
Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.
Takeaways
- How Locala uses AI and location data to find hyper-local audiences at scale
- The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alike
- Panel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomes
- Device Graph 101 - what is it and why does it matter?
- Real-time optimization and reporting capabilities through customizable attribution windows
Connect with Ed and Locala
Website: www.asklocala.com
Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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