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Ep. 3 Origins - Part 3 - Lost in the Shadows: Strategy Makes Your Business Visible Online
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Building Client Relationships: Strategy First, Tactics Later
This episode is all about prioritizing strategy when working with clients.
John, Kelly, and Jim explain why understanding a client’s business goals is essential before jumping into tactics like SEO, PPC, or social media. They discuss how to listen, learn, and develop customized strategies that align with long-term objectives.
Tune in to hear how balancing short-term tactics with strategic planning leads to sustainable growth.
Show Notes
Hosts:
- John Maniatis: Digital marketing strategist, focused on helping businesses grow through strategic planning.
- Jim Falotico: Digital marketing expert known for aligning tactics with clients' long-term goals.
- Kelly Biggs: Marketing consultant that creates client-centered strategies that drive success.
Episode Highlights:
- Introduction to the podcast's focus on strategy in digital marketing.
- The origin of their weekly meetings and how collaboration led to growth.
- Jim explains why tactics alone aren't enough for digital success.
- Kelly breaks down strategy vs. tactics and how businesses can better align with long-term goals.
- John shares how building client relationships starts with understanding their business struggles.
- The importance of having realistic budgets and long-term planning.
Key Strategies Discussed:
- Differentiating between quick-win tactics and sustainable strategies.
- Understanding client goals to create personalized marketing plans.
- Why strategic planning leads to more effective digital marketing.
- Building trust and relationships with clients through holistic approaches.
Contact Information:
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://www.linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline, #DigitalMarketing, #BusinessStrategy, #MarketingTips, #MarketingStrategy, #SEO, #BusinessGrowth, #ClientRelationships, #MarketingTips, #PPC,
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