Ian Richardson Fox & Crow Perspective Before Planning In Marketing

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Have you ever wondered why some marketing plans lead to a cascade of new clients while others fizzle out? Join me, Carrie Richardson, and my expert co-host, Ian Richardson, as we pull back the curtain on constructing a marketing strategy that hits the mark every time.
We take you through the trenches of our own marketing journey with Doberman, sharing the wins and the lessons learned. You'll discover how a deep understanding of your target customer and a consistent, resonant message can transform your marketing efforts from mundane to meteoric.
Then we switch gears and tackle the MSP sales landscape with a focus on a cost-effective sales process that promises to revolutionize your prospecting, selling, and account management.
We're not just throwing theories at you; we're talking proven strategies enriched by the wisdom of industry gurus like Tracie Orisko and Walter Crosby.
And for those thinking about selling their business, you'll get a front row seat to the emotional and practical complexities involved, with tips from my own experience and the unparalleled support from Ian who helped navigate through the sale of Managed Sales Pros.
This episode is packed with hard-won insights that will equip you to refine your approach and scale new heights in your business endeavors.

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect
Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Chapter

1. Planning for Marketing Success (00:00:00)

2. MSP Sales Process and Software (00:09:44)

3. Ian's Services (00:15:26)