Supreme Creations/Bags of Ethics: The Sustainable Power of Respect and Kindness

Women in Family Business

Many family enterprises are known for their positive impact on their industries and communities. In fact, the most exciting entrepreneurial adventures and the most favourable change often results when a family’s values collide with systemic problems. But doing ‘the right thing’ isn’t always easy, and when ethics and sustainability are top of the agenda, a great deal of innovation and agility is required to ensure an enterprise can thrive across generations.

In this episode, Smruti Sriram, CEO of leading sustainable packaging and merchandise manufacturer Supreme Creations/Bag of Ethics, provides a unique perspective on how her ethically driven family business continues to innovate and adapt in an era of change while remaining true to its core principles. Even when confronting today’s challenging uncertainties, Smruti believes respect and kindness is the strategy that brings success both in leadership and life.