Not Just a Pretty Face

Women in Retirement: Third Thursdays

Sponsored by: Commonwealth Financial Network
In this episode of Women in Retirement: Third Thursdays, the vital role of how branding plays in both personal and corporate success. Featuring insights from Jennifer Lawrence, Director of Retirement Operations at Element Financial, Kelli Beckstrom, Brand Manager at Legacy Planning, Valerie McClendon, Financial Advisor with Boston Wealth Strategies, and the dynamic team from Commonwealth Financial Network—Angela Streba, Patricia Marcel, and host Kara Tierney—this episode is packed with strategies to help you stand out in a crowded marketplace. From creating emotional connections to building consistent, authentic brands, our panelists share actionable advice on strengthening your brand presence and ensuring it reflects your values. Discover how branding can transform your business and career.
Featuring:

• Jennifer Lawrence, Director of Retirement Operations, Element Financial
• Kelli Beckstrom, Brand Manager, Legacy Planning
• Valerie McClendon, Financial Advisor, Boston Wealth Strategies
• Angela Streba, Director, Advisor Brands - Marketing, Commonwealth Financial Network
• Patricia Marcel, Director, Marketing Client Services, Commonwealth Financial Network
• Kara Tierney, Manager, Marketing & Communications, Strategic Retirement Solutions

Hosted by: ARA. Third Thursday Committee

Chapter

1. Unveiling the Power of Branding (00:00:00)

2. Elevating and Marketing Your Brand (00:03:45)

3. Building a Consistent Brand Identity (00:20:02)

4. Crafting Personal and Corporate Branding (00:34:52)

5. Building a Strong Brand Foundation (00:41:56)

6. Navigating Brand Communication Strategies (00:48:14)

7. Mastering LinkedIn for Business Success (00:58:45)