Career Growth and Work-Life Balance in Extreme Sports with Melissa Lawton

Women Lead

In todays episode of Women Lead, Nadia sits down with Melissa Lawton, Chief Content Officer at SailGP and discusses the disruptive and high-octane world of sailboat racing, and her journey in it.
For some background, SailGP is a company that delivers thrilling extreme sail races across the globe while also aiming to be the world's most sustainable and purpose-driven sports and entertainment platform. How do you even get into that?
Melissa tells us as she highlights the importance of digital and technology in the industry and shares her journey from sports journalism to event broadcasting in extreme sports.
She talks about the importance of building a reliable team and making tough decisions in high-pressure situations, and shares her experiences in the broadcasting industry, including dealing with challenges such as a lack of wind during sailing events and managing social media crises.
There is a well-proven value in learning from mistakes and making decisions with the support of trusted team members. We go into the significance of female representation in sports and the need for diverse thinking and storytelling to attract a wider audience.
Enjoy this surprising new episode.
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Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
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