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Your Logo Isn't Bad, But Maybe It Is.
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In our experience, the reality that a logo alone doesn’t make a brand is not a universally understood truth. The language around this topic is seemingly vague in the church world. We’ve seen countless organizations fail to adopt a full brand identity because of budgetary reasons or lack of knowledge on the subject, only to spend more after the fact to get things back on track. In this episode, we discuss the difference between a logo alone and a full brand identity.
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