If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success

Your Digital Marketing Coach with Neal Schaffer

Ready to transform your digital marketing playbook for 2024?
In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact.
On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximized investment returns. In this episode, I'll guide you through the maze of search engine dynamics, showing you how to refine your content to resonate with the latest trends. It's not just about keywords; it's about crafting a textual content library that speaks directly to user behaviors.
Switching gears, we'll tackle the powerhouse that is email marketing, offering insights into lead magnets that are not just shiny but truly magnetic in attracting subscribers. As we delve into the sophisticated world of automation flows with the help of platforms like Klaviyo, you'll discover how to navigate the recent turbulence caused by email titans such as Google and Yahoo.
But wait—there's more.
We'll tie the knot between email and social media marketing, revealing how to channel the 'e-commerceization' effect through smart tactics like the 'link in bio'. This is more than just a conversation; it's a strategic session focused on the nuanced art of platform-authentic content and the indispensable value of first-party data collection in a world waving goodbye to cookies. Prepare to engage, convert, and retain your audience like never before.

I hope this episode provide you valuable insights and actionable advice to help you make informed decisions for your marketing strategies in 2024.

Whether you're a marketing professional, entrepreneur, or business owner, this episode is packed with valuable information that you won't want to miss. Tune in to gain practical tips and strategies from your digital marketing coach, Neal Schaffer, as I help you navigate the ever-evolving landscape of digital marketing.
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Chapter

1. Digital Marketing Investments for 2024 (00:00:00)

2. Email and Social Media Marketing Strategies (00:11:13)