Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building

Your Digital Marketing Coach with Neal Schaffer

Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales.
Throughout the episode, Andy highlights the evolution of social media from a sales channel to a platform for building genuine relationships, the importance of influencer and creator collaborations, and the power of employee branding in strengthening company reputations. Whether you're a marketer, entrepreneur, or simply interested in the future of digital marketing, this episode is packed with insights you won't want to miss.

So, get ready to learn how to build powerful brands through personality-led growth, understand your customers on a deeper level, and engage with influential communities for sustainable business success. Tune in now!
GUEST LINKS

• Connect with Andy on LinkedIn
• Buy Social 3.0 on Amazon
• Check Out Adobe Express

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Chapter

1. Leveraging Personality-Led Growth for Brands (00:00:00)

2. The Power of Personal Growth (00:13:48)

3. The Role of Marketing vs Sales (00:20:24)

4. Building Brands Through Personal Connection (00:23:50)

5. Building Brand Growth Through Personal Content (00:28:43)

6. Creating a Media Engine for Brands (00:42:07)

7. Building Brand Through Webinars and Community (00:48:48)

8. Personal Branding and Growth Strategies (00:57:08)