The BOP is a podcast for photographers who believe deep down in their soul that your business is made for MORE. Each episode, photographer and educator Rob Greene sits down for candid conversations with business owners inside and outside the photography industry, with 3 main objectives:(1) To ANCHOR you in WHY you do what you do.(2) To INSPIRE you with a vision for what COULD BE in your business.(3) To ACTIVATE you INSIDE your business with tangible action steps you can implement TODAY.Known ...
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In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.
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Mastering Networking as a Personal Brand Photographer with Lizzy Jacobs
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LEARN WITH PAULA Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward. In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her…
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SNAPSHOT - 10 Clients Who NEED Your Help!
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Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now.…
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CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back
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Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. In this episode, I dive into how we can elevate our client experiences, …
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SNAPSHOT - My Six-Figure Holiday Portrait Campaign
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Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older e…
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The Fine Line Between Exposure and Exploitation
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Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not be intentionally doing it to you But it is easy to end up feeling undervalued or even a little used. If you are struggling to balance gaining exposure with protecting your photography work Or perhaps find…
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SNAPSHOT - Building a Brand Aesthetic with Images
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Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.app…
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What Every Personal Brand Photographer Should Know
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I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking…
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Finding Alignment in Your Photography Business with Annemie Tonken
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Have you ever wondered why your passion for photography isn’t translating into the success you imagined? If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need. In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to alig…
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The All-in-One Tool Every Photographer Needs with Margo Franklyn
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Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography? Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing? If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices…
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Stepping Away to Zoom Forward: Your Own Business Sabbatical
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Are you a photographer struggling to find direction in your business? Do you feel like you’re constantly spinning your wheels without making significant progress? In this episode, I dive into how taking a step back can propel you forward in ways you never imagined. Join me as I share my solutions for getting out of your funk and into positive actio…
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Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen
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Hands up if your editing and post-shoot workflows are still bogging you down? Trust me, it doesn’t need to in 2024! If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend. I jumped over to using AI a year ago and this literally is now saving me thousands in edit…
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The Village That Supports My Photography Business (& Life!)
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Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the end of a busy season, wishing you had more help? Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow… …
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Have you been feeling the pinch lately? Are your bookings down and you are finding clients slower to book? Trust me, you're not alone. I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses. Cause I know it's tough out there, but I want to share some practical strategies that ha…
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Creating Content in YOUR Happy Place
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Are you struggling to make content creation a seamless part of your photography business? Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent? Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they …
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Mindset Shifts, Dream Islands & Butt-Puckering Goals | Brad Bizjack
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Are you ready to dream so big it makes your butt pucker? Unlock the secrets to building a thriving, people-focused photography business in our Season 2 finale of The Bop podcast. This episode is packed with inspiration and actionable insights, starting with the announcement of my brand-new Instagram account – @robgreene.tv – where I'm giving a way …
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Finding Inspiration for Smart Marketing
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I freaking love marketing for others, but often get super stuck when it comes to marketing myself. So I am no angel in this department. However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too! So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthen…
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Leave Spray and Pray Marketing Behind
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Are you tired of feeling like your marketing efforts are all over the place? Or find it difficult to keep up with the endless marketing advice thrown your way? Feel like you're constantly trying new strategies but not seeing the results you hoped for? If so, you're not alone. Many photographers struggle with the overwhelming task of marketing thems…
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Breaking Through Your Marketing Roadblocks
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Are you drowning in a sea of marketing options, unsure of where to focus your efforts? Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do. It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get thro…
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Families in Your Personal Brand Sessions?
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LEARN WITH PAULA One question I get asked all the time is “Do you allow families into your personal brand photoshoots?” So I thought I would record a podcast episode to answer this question. If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners But perhaps there is a p…
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Talking Community with Mark Rossetto
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LEARN WITH PAULA This year is very much about collaborating with others for me, as I think you will know if you have been tuning in And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto. Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), M…
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Offers that Makes Sense for Female Photogs & Clients
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JOIN FREE MASTERCLASS Sorry guys… I am going to say this from this onset... This one is for the lady photogs today. Don’t mean to exclude the boys ever (but I am today) I just really wanted to speak to my girls out there today. Cause let’s face it, lady photog business owners are often juggling lots of plates. Now I am not discounting men and their…
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Join Free Mini Brand Session Masterclass by Clicking Here Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up. They walked me through an exercise to work out what my perfect day would look like. I know this may seem like a silly exercise to many, but I was working so hard for o…
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Growing up with your Photography Business
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LEARN WITH PAULA If you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chicken I think you might find this podcast a bit of an eye opener Or confirmation of the way you might be operating but maybe have not paid attention. I am going to take y…
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USA Takeaways & Insights from Our Photography Community
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LEARN WITH PAULA I’m thrilled to announce: I’m back! And I’ve returned with with gusto Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors. But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!) After spending a couple of cool w…
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The Zig & Zag of Chasing Business Dreams
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Are you feeling a little underwhelmed with your progress in your business? Sometimes you can feel like you are working so freaking hard, and seemingly getting no where. Or other things in life can keep bumping into you and you can get derailed from what you think your goals are. Happens to all of us hey? I recorded this episode I am about to share …
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Overcoming the Solopreneurs Loneliness Slump
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LEARN WITH PAULA As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times. But even more so in the past couple of years. And despite me working LOTS with clients and students, so did I! This episode was sparked by a conversation with my daughter whe…
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Lisette B on Stepping Into Your Clients Shoes
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LEARN ABOUT USA WORKSHOPS & RETREATS LEARN WITH PAULA Have you been thinking about having your own personal brand photoshoot? But been sitting on the fence longer than perhaps you’d like to admit? You know you need the images, but life (and the never ending to-do list) keeps getting in the way We have all been there (well I definitely have at many …
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Problem Solving or Problem Stacking..??!!
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Learn in Behind the Business Do you find yourself obsessing over your social media (or other photographers??!!) Do you spend lots of energy going over your packages and rethinking your prices? Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you? If t…
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How Personal Branding Gives Good Wedding Vibes ✨
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LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024) I think a lot of wedding photogs can be scared to make the leap into Personal Branding. Dealing with business clients can seem so far removed from the glitz and glam of a wedding day. However I often find myself describing that personal brand sessions are a bit like weddings for my clients. T…
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Because overwhelm is SOOOOO last year
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Click to work with Paula in PBE Academy 2024 - Doors Open for limited time Work smarter NOT harder That used to be my motto at the end of every year And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work. Can you relate? If you want to make sure that you are working with purpose…
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Cultivating Your Own Personal Brand
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Learn with Paula Join Free Masterclass - Capture Personal Brand Images That Sell We all know as photographers, and especially as personal brand photographers that we should be walking our talk. And by that I mean actually showing up online, whether in images or video Or better again both. However, just like our clients do it is really easy to get c…
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Lessons From a Day Job, Part 3: Planning Your Budget | Rob Greene
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Transform your entrepreneurial dreams into a profitable reality as I recount the pivotal shift from my desk-bound day job to a flourishing photography venture in the concluding part of our mini-series, "Lessons from a Day Job." Embrace the art of annual budgeting and learn how it can be your secret weapon for financial stability and long-term succe…
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Lessons From a Day Job, Part 2: Planning Your Marketing | Rob Greene
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Have you ever gotten to a prime season for your business (like fall mini sessions) and thought "if only I had better planned for this!" Moreover, have you ever wondered why some photographers seem to effortlessly glide past the competition? The secret might just be in their advanced marketing game—and that's exactly what we're unpacking today. As I…
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Lessons From a Day Job, Part 1: Planning Your Calendar | Rob Greene
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Do you feel "stuck" at a Day Job, when you'd rather be running your own business? Fear not, friend! I was in your shoes for years, and looking back, I'm amazed at how much those jobs prepared me for the things I'm doing now! In this first of a 3-part series called "Lessons from a Day Job," I'll be sharing the power of planning your calendar each De…
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LEARN WITH PAULA As the end of the year approaches, it is time to take stock. However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did. So in this episode I want to take a small fraction of an exercise I guided my students through In the hope that this will help you to focu…
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The Gear I Use for Personal Brand Photography
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LEARN WITH PAULA I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography. Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know. Sure I like to have good gear that is reliable and gets me good results. But I also don’t need to have all the new sh…
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Feeling an Itch in Your Photography Business?
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LEARN WITH PAULA Are you starting to feel like you may have outgrown your (current) photography business? Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing? However it can be really hard to face up to this when you have spent years building your business to where it is toda…
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3 Lessons Learnt from Teaching In Person Workshops
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I really love learning & teaching in person. You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see. In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment. Th…
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Passive Income & Education | Laylee Emadi
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Ever wondered about the world of photography education and its potential for passive income? Prepare to have your curiosity piqued as we traverse this fascinating landscape with Laylee Emadi, the visionary behind the Creative Educator Conference!. We'll equip you with the skills and mindset needed for this exciting venture, tackle the realities of …
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Thrive in your Photography Business in 2024
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Are you at a point where you are evaluating your photography business and want to start 2024 with gusto? If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job. Or maybe you are running ragged chasing after sma…
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Photopreneurship - From feeling like a hobbyist to a bonafide business
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LEARN WITH PAULA Have you ever felt like people around you look at your photography business like a cute hobby? Do you feel a little frustrated as you just don't feel as professional as you would like? Or are you currently struggling with feeling like a real business owner? All of these are really common in creative fields, but even more so as prof…
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Beneath the Surface - A Brutally Honest Share
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Ever had something you really really wanted blow up in your face? Or lost a bunch of money on something that didn't pan out like you thought? Or spent ages creating something only to realize you need to do it all over again and start from scratch? I did... all of these... in the last 12 months! And I want to be super honest with you as I believe in…
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The Joy of Group Personal Brand Photoshoots
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I am a massive "experience" person. I am not huge into amassing material possessions. I'd happily trade in nice jewelry for an epic holiday to fill my memory banks. That's me. And that is why I love creating experiences for my clients. Cause I really understand that a good photo shoot can go way beyond the necessity to create a bunch of great image…
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Winning at Work (Without Losing at Love) | Earl & Oneka McClellan
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Has your work life ever felt like it's swallowing up your personal life? Do you want to thrive in your career without sacrificing your love story? With pastors and power couple Earl and Oneka McClellan as our guests, we take a deep journey into the compelling dynamics of maintaining a successful work-life and love-life balance. This charismatic duo…
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This Gamechanger that saved me $3800 in one month
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I am so excited about what I am going to share with you. This has literally shaved 10’s or hours of work time from my workload each month And saved me $1000’s at the same time And it is not just the same for me, it is that way for every one of my students I have shared this with you have jumped in like me. If you are scared of changing up the way y…
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That Naked Girl on the Beach in the year 2000
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LEARN WITH PAULA CHECKOUT UPCOMING WORKSHOPS Have you ever learnt in person with another photographer ? In the early days I was lucky enough to carry bags, reflectors and fluff dresses and (not robes) for so many awesome photogs. And I was pretty good cheap (and often free) labour, so I got asked to come back. I am a massive fan of learning on the …
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Work Less, Earn More & Superpower your Photography Business with Chris Garbacz
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I love software that helps me to save time, serve my clients better and make more money. Simple. And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier. Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him an…
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Top 5 Personal Brand Images to Master
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LEARN WITH PAULA Ever get stuck when you are on a shoot with a client for ideas on how to create variety? When I first jumped from portraits to personal branding I must admit a lot of my work could look a little one-note. I had to work really hard to make sure I was creating enough variety for my clients and really fight the urge to Perfectly portr…
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Thriving together - Connecting with Your Industry Tribe
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Learn with Paula I have said this before, but being in business for yourself can be a lonely old game. And often one that can leave you at the peril of wherever your head is at on a particular issue, a particular edit with a big decision… And let’s face it, sometimes the people in your life just dont get it - not for the lack of love or the lack of…
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Pivoting to Passion: The Journey into Brand Photography | Erica and Jon
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Are you ready to transform your passion for photography into a thriving business? Discover how guests Erica and Jon pivoted from traditional jobs to a wedding photography business, and then from wedding photography to the world of brand photography. Hear their journey from corporate roles, through uncomfortable seasons, to building a niche brand ph…
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