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Konten disediakan oleh Jons Slemmer and China Business Cast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jons Slemmer and China Business Cast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Ep. 107: Social Commerce in China with Miro Li

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Manage episode 271919809 series 2509869
Konten disediakan oleh Jons Slemmer and China Business Cast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jons Slemmer and China Business Cast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

About Miro Li

Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.

In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.

Episode Content:

  • Consumer behavior on social platforms
  • More about platforms like Xiaohongshu (Red APP) and Bilibili
  • Other social-driven platforms
  • How to use these niche platforms for cross-border e-commerce platforms
  • Why the Gen-Z (post '95) population is so important for platforms
  • Gen-Z behavior characteristics
  • What are bullet screens, such as AWSL
  • Biggest trends on social platforms in 2020
  • Insights and expectations on Singles Day (11-11)
  • CHINable platform offering free knowledge on Cross-Border E-commerce

Episode Mentions:

  • Reach out to Miro via info@doublevconsulting.com or on LinkedIN
  • Website: www.doublevconsulting.com and www.chinableacademy.com
  • WeChat ID: miro509
  • Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
  • Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
  • KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
  • UGC - User Generated Content
  • ACG - Animation Comics & Games
  • AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
  • O2O - Online to Offline and Offline to Online

Download and Subscribe

  continue reading

134 episode

Artwork
iconBagikan
 
Manage episode 271919809 series 2509869
Konten disediakan oleh Jons Slemmer and China Business Cast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jons Slemmer and China Business Cast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

About Miro Li

Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.

In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.

Episode Content:

  • Consumer behavior on social platforms
  • More about platforms like Xiaohongshu (Red APP) and Bilibili
  • Other social-driven platforms
  • How to use these niche platforms for cross-border e-commerce platforms
  • Why the Gen-Z (post '95) population is so important for platforms
  • Gen-Z behavior characteristics
  • What are bullet screens, such as AWSL
  • Biggest trends on social platforms in 2020
  • Insights and expectations on Singles Day (11-11)
  • CHINable platform offering free knowledge on Cross-Border E-commerce

Episode Mentions:

  • Reach out to Miro via info@doublevconsulting.com or on LinkedIN
  • Website: www.doublevconsulting.com and www.chinableacademy.com
  • WeChat ID: miro509
  • Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
  • Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
  • KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
  • UGC - User Generated Content
  • ACG - Animation Comics & Games
  • AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
  • O2O - Online to Offline and Offline to Online

Download and Subscribe

  continue reading

134 episode

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