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How to Create Content that Connects with Your Ideal Client with Emily Aborn
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Manage episode 334510568 series 3025227
Does creating consistent and interesting content feel too time-consuming? Have you considered hiring a content writer, but fear they won’t be able to accurately capture your brand or your voice? Do you wonder about content strategy and how you can build a genuine connection with your audience? Then don’t miss this episode of the Sassy Strategist podcast where host Kim Dawson interviews Emily Aborn, a Content Writer for Creative Entrepreneurs, as well as the Founder of She Built This®, a community for women entrepreneurs.
Emily debunks a few myths about content creation, sharing her strategies for creating content that isn’t time consuming, and finding a content writer who can successfully communicate your personal brand, message, and voice. Emily discusses tips for sharing content across multiple platforms, how to speak to your ideal client, and why sharing content matters for both growing your business and making an impact.
KEY POINTS
- A good content writer can capture your brand and voice
- Content strategy can help you build connections with your audience
- Consistency matters more than how many platforms you use
- Content builds the bridge between you and your ideal client
- Write content as if you’re speaking to only one person to build connection
ABOUT THE GUEST
Emily Aborn is a Content Writer and founder/leader of She Built This.
She gets ideas out of her client's brains and onto the page by creating compelling content and copy that helps women entrepreneurs to reach their dreams AND their dream clients.
She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She enjoys hiking, reading, all the word and nerdy brain games she can get her hands on, and writing.
ABOUT THE HOST
Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.
If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.
80 episode
How to Create Content that Connects with Your Ideal Client with Emily Aborn
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
Seri yang sudah diarsipkan ("Feed tidak aktif" status)
When?
This feed was archived on August 04, 2024 19:08 (
Why? Feed tidak aktif status. Server kami tidak mendapatkan feed podcast yang valid secara terus-menerus.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 334510568 series 3025227
Does creating consistent and interesting content feel too time-consuming? Have you considered hiring a content writer, but fear they won’t be able to accurately capture your brand or your voice? Do you wonder about content strategy and how you can build a genuine connection with your audience? Then don’t miss this episode of the Sassy Strategist podcast where host Kim Dawson interviews Emily Aborn, a Content Writer for Creative Entrepreneurs, as well as the Founder of She Built This®, a community for women entrepreneurs.
Emily debunks a few myths about content creation, sharing her strategies for creating content that isn’t time consuming, and finding a content writer who can successfully communicate your personal brand, message, and voice. Emily discusses tips for sharing content across multiple platforms, how to speak to your ideal client, and why sharing content matters for both growing your business and making an impact.
KEY POINTS
- A good content writer can capture your brand and voice
- Content strategy can help you build connections with your audience
- Consistency matters more than how many platforms you use
- Content builds the bridge between you and your ideal client
- Write content as if you’re speaking to only one person to build connection
ABOUT THE GUEST
Emily Aborn is a Content Writer and founder/leader of She Built This.
She gets ideas out of her client's brains and onto the page by creating compelling content and copy that helps women entrepreneurs to reach their dreams AND their dream clients.
She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She enjoys hiking, reading, all the word and nerdy brain games she can get her hands on, and writing.
ABOUT THE HOST
Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.
If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.
80 episode
Semua episode
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1 Pricing Models for Your Service-Based Business with Kim Dawson 46:28
1 Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn 45:48
1 Stop Waiting for Change and Start Creating It Yourself with Kim Dawson 25:46
1 Staying Small While Growing Your Team with Kim Dawson 32:40
1 Building a Profitable Business When You Don't Want to Be a CEO with Kim Dawson 21:44
1 How to Get More Clients by Selling Results with Kim Dawson 32:01
1 How to Create an Effective Marketing Strategy for Your Business with Kristi Mitchell 49:00
1 5 Questions to Ask Yourself Before Taking On a New Client with Kim Dawson 38:18
1 How to Do SEO Yourself with Karen Callahan 55:59
1 Is Social Media Really Worth Your Time? with Kim Dawson 39:40
1 How to Build Systems in your Business that Work for You with Yvonne Heimann 51:01
1 How to Price Your Biggest Proposal with Confidence with Kim Dawson 26:08
1 How to Achieve Your Goals by Being Open to Possibilities with Jamie Chapman 1:00:05
1 How to Create Content that Connects with Your Ideal Client with Emily Aborn 53:28
1 Selling Your Services by Being Yourself with Kim Dawson 23:46
1 How to Stand Out in a Highly Competitive Industry with Kim Dawson 26:01
1 How to Stop Overthinking and Start Moving Forward in Your Business with Kim Dawson 26:49
1 …And We’re Back! (Why I'm NOT ending the show) with Kim Dawson 14:44
1 The Next Stage in the Entrepreneur Journey with Kim Dawson 17:42
1 5 Signs You Should Raise Your Rates with Kim Dawson 19:36
1 How to Niche Down in Your Business with Kim Dawson 21:53
1 The Enneagram and Entrepreneurship with Christina Granahan 51:03
1 Rethink Your Tax Strategy with Ronica Brown 40:47
1 How Strategy Took Me From Fear To Success with Kim Dawson 20:40
1 Managing Your Business During a Personal Crisis with Julia Becker Collins 45:24
1 Convert Leads Into Clients Using Email Automation with Bev Feldman 19:44
1 Changing Your Pricing As Your Grow with Kim Dawson 25:55
1 Website Strategies to Attract Your Ideal Client with Robyn White 52:10
1 Discover Your Innate Marketing Genius with Christina Frei 30:47
1 Changing Your Market As You Grow with Kim Dawson 20:24
1 From Bookkeeper to CEO with Beth Blaney 39:20
1 Write, Publish, & Market Your First Book with Jodi Brandon 45:38
1 Increasing Revenue by Hiring Employees with Kim Dawson 16:44
1 From Copywriter To CEO With Content Strategist Abby Herman 37:53
1 Budgeting for Your First Hire with Kim Dawson 31:30
1 How Client Values Influence Business Growth with Kim Dawson 25:15
1 Increase Client Sales Without Discounting with Kim Dawson 21:47
1 Creating a Membership Program with Jacq Fisch 49:21
1 From Graphic Designer to CEO: Building Your Team and Scaling Your Business with Kim Dow 35:44
1 Marketing For Your Personality Type with Brit Kolo 35:03
1 Scaling A Service-Based Business with Kim Dawson 16:03
1 Welcome Back! - The Reboot Episode with Kim Dawson 10:44
1 How To Choose The Right Technology For Your Business with Jaime Slutzky 48:36
1 How To Go From Overwhelmed to Focused and Efficient with Kris Ward 53:51
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