Starting Strength is the bestselling book on the most fundamental and effective approach to strength training ever written. Mark Rippetoe hosts Starting Strength Radio where he discusses topics of interest, primarily to him, but perhaps also to you.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
FDA gives final approval to Alzheimer's drug
Manage episode 429336632 series 1511307
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Dr. Nikhil Paleka, Director of the Stony Brook Center of Excellence for Alzheimer's Disease, joined Health and Well Being with Steve Scott to discuss the newly approved Alzheimer's drug
713 episode
Manage episode 429336632 series 1511307
Konten disediakan oleh Audacy. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Audacy atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Dr. Nikhil Paleka, Director of the Stony Brook Center of Excellence for Alzheimer's Disease, joined Health and Well Being with Steve Scott to discuss the newly approved Alzheimer's drug
713 episode
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1 Early detection for Alzheimer's can be screened with new blood test 1:00
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Dr. Nikhil Palekar, Director of Stony Brook Center for Excellence for Alzheimer's Disease, joined Health and Well Being with Steve Scott to discuss new blood test that can provide early diagnosis of Alzheimer's
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1 Alzheimer's can be tested for with new blood test 1:00
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Dr. Nikhil Palekar, Director of Stony Brook Center for Excellence for Alzheimer's Disease joined Health and Well Being with Steve Scott to discuss new blood test that can provide early diagnosis of Alzheimer's
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1 New colon cancer test ideal for those unable to receive colonoscopy 1:00
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Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
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1 Doctors offices will have supply of blood test for colon cancer 0:57
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Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
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1 SHIELD is the newly approved blood test for colon cancer 1:00
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Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
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1 Better treatments have changed the way we handle HIV 0:59
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Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
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Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
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1 New drug effectively prevents HIV in women 1:01
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Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
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Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
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1 FDA approves blood test to screen for colon cancer 1:00
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Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
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1 Weight loss drugs have not been linked to lowering risk of one specific cancer 0:59
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Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
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1 Researchers don't know why weight loss drugs could lower some cancer risks 1:00
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Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
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1 Ozempic and Wegovy could lower risk for gastrointestinal cancers 0:59
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Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
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1 New study says weight loss drugs can lower cancer risks 1:00
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Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
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1 New once a day weight loss pill in the works 1:00
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Damian Garde, Pharmaceutical Reporter for Bloomberg, joined Health and Well Being with Steve Scott to discuss the new weight loss drug Pfizer is working on
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