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#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
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Konten disediakan oleh John Kappel. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh John Kappel atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this cheesy episode of Brand IRL.
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Links:
- Activation Review: https://advertising.amazon.com/blog/cheetos-hands-free-house-sxsw
- Hands Free House Shorty Award: https://shortyawards.com/15th/cheetos-hands-free-house
- Cheetos: https://www.cheetos.com/about-us
- Epic Promotional Xp: https://www.epicpromotionals.com/
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