#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW

Brand IRL

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30d ago 17:10

MP3•Beranda episode

Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this cheesy episode of Brand IRL.
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Links:

Activation Review: https://advertising.amazon.com/blog/cheetos-hands-free-house-sxsw
Hands Free House Shorty Award: https://shortyawards.com/15th/cheetos-hands-free-house
Cheetos: https://www.cheetos.com/about-us
Epic Promotional Xp: https://www.epicpromotionals.com/

12 episode

#Business #Marketing #John Kappel #Experiential #Experiential Marketing #Marketing Campaigns #Business Discussion