Best Of - The Overton Window and the Cleaning Industry

Smart Cleaning School

I was in Dallas with my son for a podcasting conference in August. It was a blast, especially hanging out with my son. We stayed at the downtown Sheraton, which afforded us the ability to walk the city a bit. I also had the opportunity to connect in person with two former guests of the Smart Cleaning School. I went to lunch with Greg Shepard from "Sail Around the World". We had a blast walking around the city and enjoying a quality Mexican meal. Greg is a friend and definitely a mentor. He stretches me big time. The day after lunch with Greg, I had a personal tour and breakfast with Debbie Sardone from "A Buffalo Charges the Storm". Debbie is highly regarded coach in the residential cleaning industry as well as a friend and mentor. Back to my son and walking Dallas. I really, really wanted to visit Dealey Plaza. As a kid, I was enamored with the movie "JFK" starring Kevin Costner. The movie makes a compelling case for a second gunman on the grassy knoll. I have seen the Zapruder film so many times, that I already felt like I've been there. I was wrong. Being there was different. Kenny and I walked into Dealey Plaza. I was in awe. He knew more about the Lincoln assassination than Kennedy, so I described it as best I could. That's when I noticed a guy with a bike helmet and bike showing the Zapruder film and explaining the details of the assassination. Kenny and I walked over to listen. We stood on Elm Street in front of the old Texas State Book Depository as he pointed to the 6th floor corner window. The window is half open with boxes arranged exactly as they were in crime scene photographs. He paused the video on his phone and pointed to the first large "X" on Elm Street. This is where JFK was struck the first time in the neck. He played the Zapruder film. We could see Kennedy grab his neck. It was too surreal. He kept the film running as JFK was struck with the kill shot. He pointed to the second "X" on Elm Street. "On November 22nd, 1963, that's where an American President was assassinated." Chilling. We thanked him for his history lesson and walked the plaza. We stood on the "X" and took a picture. We stood on the grassy knoll and took a picture. We stood where Abraham Zapruder took the movie and yep, we took a picture. It was much, much different in real life. Dealey Plaza is virtually unchanged in 59 years. History is powerful, especially when we can be there in person.

There's a reason I shared this story. In the early 1960's, John F. Kennedy was beloved and respected. He was a member of the Democrat Party and generally regarded to have political views left of center. He considered himself a Liberal, yet he opposed Communism, supported the 2nd Amendment, and voted for tax cuts. Those were positions held by the Democrat Party then. Today, these same policy beliefs would be called Republican. Here's what I find interesting. If JFK were running for office right now, he would likely be a moderate Republican. This is not my opinion. You can search it online and read for yourself. That's not the point of this podcast. Here's the point. JFK didn't change. How could he. He's been dead for 59 years. What did change? Now we're asking the right question. It's called the Overton Window and I find it fascinating.
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