Rory Sutherland: Breaking the Property Market Delusion

Disruptors

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Rob is joined by advertising maverick Rory Sutherland for a conversation that will make you question everything you thought you knew about property, work, and modern living. Through brilliant analogies, Rory unveils why we're all pouring our wealth into "utterly tedious" houses instead of enjoying life's innovations. From his radical takes on office culture to his fascinating insights on how video calls have changed business forever, this episode is packed with "aha" moments that will stick with you long after listening. Whether you're a property owner, thinking about remote work, or just love fresh perspectives on modern life, this conversation will have you looking at the world differently.

Rory Sutherland REVEALS:

• Who is really to blame for the property crisis
• How the internet has democratised consumption
• Why office culture needs reimagining in all ways
• The reality that all companies need to adapt to or risk losing top talent
• How the UK housing market could be transformed and innovated
• Why big cities are less relevant than ever

BEST MOMENTS

"The point of capitalism, right? Capitalism is nothing to do with efficiency. Forget that. That's a distraction. Praising capitalism because it's efficient is like praising Bob Dylan because he's got a beautiful singing voice."

"Any meeting without tea and biscuits is just faintly unnatural... we've got to leave some space for anthropology here, not just economics."

"The actual buildings are utterly tedious and awful for the most part. And all the money is actually in the land... It's kind of bothersome to me because so much of what should be a productive discretionary market economy is actually being sequestered in this utterly uninteresting form of wealth preservation."

"Nobody minded buying CDs when the only way you could listen to music was on a CD... When the record companies started to say, 'No, I know you can download music from the internet in five minutes, but you still have to buy it on CD to protect our legal rights.' Okay, that's when people revolt."

"We've spent trillions on this stuff, we've created billionaires, we've created bankruptcies... If all this turmoil created by technology doesn't manifest itself in basically a general improvement to people's lived existence... what the hell is the point?"

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

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