Podcast Bizdev terbaik (2024)

1
Why Don't Firms Believe in Lead Generation? 32:00

22h ago32:00

32:00

Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effect…

1
Are Tech's Generative AI "Fair Use" Dominoes Starting to Fall? 11:26

4d ago11:26

11:26

Excellent discussion of host Peter Csathy's deep dive article titled, "Are Tech's Generative AI 'Fair Use' Dominoes Starting to Fall?" Based on Csathy's article (simply dropped into NotebookLM), Csathy's AI co-hosts discuss: (1) the ongoing debate about whether AI training on copyrighted works (without consent/compensation) is "fair use"; (2) how d…

1
Are Tech's Generative AI "Fair Use" Dominoes Starting to Fall? 11:26

4d ago11:26

11:26

Excellent discussion of host Peter Csathy's deep dive article titled, "Are Tech's Generative AI 'Fair Use' Dominoes Starting to Fall?" Based on Csathy's article (simply dropped into NotebookLM), Csathy's AI co-hosts discuss: (1) the ongoing debate about whether AI training on copyrighted works (without consent/compensation) is "fair use"; (2) how d…

1
Newsom's Hollywood/Silicon Valley GenAI Balancing Act: How California's 17 New GenAI Laws Impact Media & Entertainment 9:40

8d ago9:40

9:40

In this episode, Peter Csathy hands over the podcast to his Google NotebookLM "synthetic" AI-generated co-hosts to discuss his latest article, "Newsom's Hollywood/Silicon Valley Balancing Act: California's 17 New GenAI Laws May Become the Nation's De Facto Standards." The discussion is both surprisingly smart and surprisingly engaging. Csathy liste…

1
Newsom's Hollywood/Silicon Valley GenAI Balancing Act: How California's 17 New GenAI Laws Impact Media & Entertainment 9:40

6d ago9:40

9:40

In this episode, Peter Csathy hands over the podcast to his Google NotebookLM "synthetic" AI-generated co-hosts to discuss his latest article, "Newsom's Hollywood/Silicon Valley Balancing Act: California's 17 New GenAI Laws May Become the Nation's De Facto Standards." The discussion is both surprisingly smart and surprisingly engaging. Csathy liste…

1
BONUS: Go Behind the Scenes of Breaking BizDev 36:03

8d ago36:03

36:03

Get a behind-the-scenes look at Breaking BizDev. In this episode, John and Mark pull back the curtain on the production process, the technology they utilize, and how they're building listener engagement. From their first episode to their vision for the future, you'll hear what has worked, what hasn't, and their plans moving forward. 0:00 Intro 1:50…

1
The Great AI Copyright Debate: "Fair Use" or Not? (As Voiced by Google's NotebookLM) 9:16

13d ago9:16

9:16

In this part 3 of his Google NotebookLM podcast series, host Peter Csathy enables his "synthetic" AI-generated guest hosts to discuss "the great AI copyright debate: fair use, or not?" Csathy generated this episode by simply uploading the text of his recent article on the subject. The results are fascinating. The conversation smart. But very differ…

1
The Great AI Copyright Debate: "Fair Use" or Not? (As Voiced by Google's NotebookLM) 9:16

13d ago9:16

9:16

In this part 3 of his Google NotebookLM podcast series, host Peter Csathy enables his "synthetic" AI-generated guest hosts to discuss "the great AI copyright debate: fair use, or not?" Csathy generated this episode by simply uploading the text of his recent article on the subject. The results are fascinating. The conversation smart. But very differ…

1
Google's NotebookLM AI Hosts Discuss Themselves: The Results Are Fascinating (& Scary Good) 7:40

14d ago7:40

7:40

In this Part 2 to host Peter Csathy's Google NotebookLM generated podcast series, NotebookLM's "synthetic" AI-generated co-hosts discuss themselves - i.e., what their AI-generated personas mean for creativity, art and society. The result is fascinating. So good - the convers-AI-tion, so smart. It's scary. Csathy generated the episode simply by past…

1
Google's NotebookLM AI Hosts Discuss Themselves: The Results Are Fascinating (& Scary Good) 7:40

14d ago7:40

7:40

In this Part 2 to host Peter Csathy's Google NotebookLM generated podcast series, NotebookLM's "synthetic" AI-generated co-hosts discuss themselves - i.e., what their AI-generated personas mean for creativity, art and society. The result is fascinating. So good - the convers-AI-tion, so smart. It's scary. Csathy generated the episode simply by past…

1
Google's New NotebookLM: AI Generated Podcast Demo Featuring Creative Media 9:01

15d ago9:01

9:01

Google just launched NotebookLM, an amazing new content generating AI wunder-app that, in Google’s words, is designed to be “your personalized AI research assistant.” NotebookLM can do many things, but its audio podcast generating feature is what really stands out. In this episode, rather than host Peter Csathy telling you about it, he let's the ap…

1
Google's New NotebookLM: AI-Generated Podcast Demo Featuring Creative Media 9:01

15d ago9:01

9:01

Google just launched NotebookLM, an amazing new content generating AI wunder-app that, in Google’s words, is designed to be “your personalized AI research assistant.” NotebookLM can do many things, but its audio podcast generating feature is what really stands out. In this episode, rather than host Peter Csathy telling you about it, he let's the ap…

1
Succession Planning: What's the Role of Sales and Marketing? 25:28

15d ago25:28

25:28

Leadership transition is a major brand milestone and a cultural crossroads. So what role does sales and marketing play? In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn: Why it's important to expose young team members to sales and marketing …

1
(OMG) Brad's 5 Buckets Framework to Simplify AI - 100% Fake AI Generated Podcast 11:09

26d ago11:09

11:09

I'm back... or am I? In this jaw dropping episode I used a tool from Google to create an entire podcast solely from an article I wrote called "The 5 Buckets Framework to Simplify AI" What you're about to listen to (or ARE listening to) is a short episode created in less than 2 minutes with a new tool, for FREE, with ZERO prompts. I think you'll agr…

1
Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner 31:06

29d ago31:06

31:06

The role you play in developing new business changes as you grow throughout your career. Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is for you. John and Mark explore how firm employees—regardless of tenure—can (and should) contribute to developing new business. In this conversation, we …

1
Part 3. Contract Revenue Like a Pro 38:42

1M ago38:42

38:42

Mitigate risk and navigate the contracting phase effortlessly In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agreement and a signed contract. They look at the emotional and practical aspects of risk in decision-making processes, how both clients and consultants …

1
Part 2. Choreograph Your Sales Activities 49:31

1M ago49:31

49:31

Make your sales process look effortless and feel frictionless. In Part 2 of their deep dive into the "Create, Choreograph, Contract" framework, Mark and John explore the importance of deliberate and structured interactions with buyers, like how mirroring and reflecting can establish trust, and how seeking permission at each step ensures both partie…

1
Part 1. Create New Business You Actually Want to Win 37:13

1M ago37:13

37:13

Yes, it is possible to get off the RFP hamster wheel. In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you want by breaking down different market segments, leveraging your network, and the power of proactive opportunity creation. In this conversation, you'll …

1
Create, Choreograph, Contract: A Business Development Framework 33:32

1M ago33:32

33:32

Is your BD process disorganized? Disjointed? Nonexistent? Consider using this 3-part framework to get your sales back on track. In this episode, Mark introduces his three-part business development framework, "Create, Choreograph, Contract", aimed to help doer-sellers and dedicated business developers create a cyclical process for winning new busine…

1
The Great AI Debate: Are We (Or Are We Not) In An AI Bubble? (Hosted by Streaming Media) 1:01:24

2M ago1:01:24

1:01:24

This week's episode features Creative Media's Peter Csathy participating in Streaming Media's recent "Great AI Debate" hosted and moderated by expert and media cartographer Evan Shapiro - and also featuring AI experts and entrepreneurs H. Schuster of HUSSLUP and Chris Giliberti of Avail. The debate's central question was a simple one -- are we (or …

1
The Great AI Debate: Are We (Or Are We Not) In An AI Bubble? (Hosted by Streaming Media) 1:01:24

2M ago1:01:24

1:01:24

This week's episode features Creative Media's Peter Csathy participating in Streaming Media's recent "Great AI Debate" hosted and moderated by expert and media cartographer Evan Shapiro - and also featuring AI experts and entrepreneurs H. Schuster of HUSSLUP and Chris Giliberti of Avail. The debate's central question was a simple one -- are we (or …

1
Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal) 46:59

2M ago46:59

46:59

As part of his continuing generative AI and media-focused "the brAIn" series, Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the company that enables users to create digital voice replicas (what some call "digital clones") using genAI. Narrativ's mission is to be the "marketplace for advertisers to license talent aud…

1
Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal) 46:59

2M ago46:59

46:59

Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the generative AI company that enables users to create digital voice replicas (what some call "digital clones"). Narrativ's mission is to be the "marketplace for advertisers to license talent audio AI likenesses." And the big news is that the company just entered into a …

1
6 Sales Competencies for Professionals 37:31

2M ago37:31

37:31

If you're an engineer, architect, advisor, or consultant, chances are at some point in your career you'll need to learn how to develop new business. On this episode, Mark explains how experts and firms can create a "sales competency matrix" that helps firms identify and then build competence in specific areas. He does this by mapping 6 sales compet…

1
Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced") 1:06:53

2M ago1:06:53

1:06:53

Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…

1
Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced") 1:06:53

2M ago1:06:53

1:06:53

Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…

1
From Research to Revenue: How to Apply Your Ideal Client Profile (ICP) 22:39

2M ago22:39

22:39

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On…

1
Media Companies: To Litig-AI-te or License? How to Decide (& The State of GenAI Law) 54:12

2M ago54:12

54:12

This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…

1
Media Companies: To Litig-AI-te or License? How to Decide in Generative AI Cases (& The State of the Law) 54:12

2M ago54:12

54:12

This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…

1
EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going 58:39

3M ago58:39

58:39

This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…

1
EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going 58:39

3M ago58:39

58:39

This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…

1
25 Ways Media & Entertainment Use Generative AI Right Now 29:52

3M ago29:52

29:52

In this week's companion episode of Peter Csathy's "the brAIn" podcast, Peter discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wante…

1
25 Ways Media & Entertainment Use Generative AI Right Now 29:52

3M ago29:52

29:52

In this week's episode, Creative Media's Peter Csathy first discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wanted to Know About Ge…

1
Why the "Underdog Effect" is Killing Your Business 27:30

3M ago27:30

27:30

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to ch…

1
Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide 17:40

3M ago17:40

17:40

In this special bonus episode of Peter Csathy's companion "the brAIn" podcast, Peter tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues in…

1
Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide 17:41

3M ago17:41

17:41

In this special bonus episode, Creative Media's Peter Csathy tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues involved in the leading ca…

1
Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint 20:33

3M ago20:33

20:33

In this week's episode of Peter Csathy's new companion generative AI focused podcast "the brAIn" (episode 3), Peter first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an examp…

1
Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint 20:33

3M ago20:33

20:33

In this week's episode, Creative Media's Peter Csathy first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an example of what he has in mind. Peter discusses both the significan…

1
Enable Great Marketing With Revenue Clarity 27:31

3M ago27:31

27:31

Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impact How marketing's goa…

1
Audio-Article: It’s actually OK to be a Scrum Purist, and this is why! by Chee-Hong Hsia 14:16

3M ago14:16

14:16

In this experimental episode of the Scrum Facilitators Community podcast, Sjoerd Kranendonk reads “It’s actually OK to be a Scrum Purist, and this is why!” by fellow Scrum Facilitator Chee-Hong Hsia. The article explores the concept of being a Scrum purist, and after reading it, Sjoerd adds some of his own thoughts. The article starts off by addres…

1
Fostering team growth and dealing with complexity through professional coaching - Maaike Klasen 40:08

3M ago40:08

40:08

In this episode, Sjoerd Kranendonk and Maaike Klasen delve into the nuanced world of coaching within agile frameworks. They discuss the importance of contracting for coaching sessions and the distinctions between general coaching, professional coaching, and Agile coaching. Emphasizing the emotional dynamics within teams, they explore the complexiti…

1
Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption 17:53

4M ago17:53

17:53

Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms. In this epis…

1
Apple's AI "Intelligence": Safe, Secure & "Ethically Sourced" ... Or Is It? Welcome to my "the brAIn" podcast! 20:33

4M ago20:33

20:33

Welcome to episode 1 of "the brAIn" - the podcast doppelganger to my newsletter of the same name that you can find at themediabrain.substack.com. Many of you would rather listen than read, so this is for you! Special thanks to DEVO's Mark Mothersbaugh for creating the fantastic original theme music. It's the perfect match of man and machine. For th…

1
Revenue Pacing at Mid-Year: How Do Your Projections Stack Up? 31:41

4M ago31:41

31:41

Midway through your fiscal year, any business is faced with one of three revenue pacing scenarios: You’re exceeding expectations You’re exactly where you thought you’d be You’re not meeting original revenue targets On this episode, Mark breaks down different ways to set revenue goals (revenue per employee, calculating potential revenue, and using a…

1
How Exploring Neurodiversity Can Improve Work for Everyone - Anita Kalmane-Boot 34:54

4M ago34:54

34:54

In the latest Scrum Facilitators Community podcast, host Sjoerd Kranendonk and guest Anita Kalmane-Boot discuss the importance of neurodiversity in teams. Anita shares insights on recognizing and leveraging the strengths of neurodivergent team members, and emphasizes the benefits for all team members in creating an inclusive and understanding work …

1
Why CRMs Suck at Relationship Management 31:59

4M ago31:59

31:59

CRM platforms like Salesforce and HubSpot were designed to sell SaaS products. Not professional services. And yet you find yourself face-to-face with a tech salesperson who presents a glimmer of hope: with a new CRM system, you'll grow revenue, your team will be rowing in the same direction, and you'll close deals faster. The reality? You're left w…

1
7 Cognitive Biases That Shape New Business Development 29:49

5M ago29:49

29:49

Your decisions are influenced by natural psychological forces. Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play. On this episode of Breaking BizDev, John and Mark share 7 cognitive biases that shape new business development, and share how you can use them to help buyers make better, mor…

1
What's Broken in Business Development Today? 30:16

5M ago30:16

30:16

We're not the only ones who think BizDev needs a smack-down. For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions. A while back, we had this idea to go out and ask some friendly contacts what *they…

1
Examples of Multi-Channel Prospecting Sequences 39:58

5M ago39:58

39:58

How should experts and busy doer-sellers approach prospecting? On this episode, John and Mark share three specific examples of multi-channel prospecting sequences that your firm can put into practice right away using LinkedIn, email, and the phone: A two-week cohort-based prospecting sequence A 120-day, podcast-led prospecting sequence A post-confe…