Podcast John Gregory Olson terbaik (2024)

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128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa] 36:35

7+ y ago36:35

36:35

Bernadette Jiwa joins The Heart of Marketing to share ideas from her new book Hunch: Turn Your Everyday Insights into the Next Big Thing. In it she busts some of the myths we believe about “creative genius” and how innovation really happens. “We covet groundbreaking ideas and the people who have them,” Jiwa writes in the introduction. “We believe i…

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127: Coca-Cola And The Future of the CMO 26:53

7+ y ago26:53

26:53

Did you hear the news? Coca-Cola has eliminated its chief marketing officer (CMO) and in its place, drum roll, please, John Gregory Olson! (Well, you're going to have to listen to what Coca-Cola is doing in the C-suite.) When you think about the role of the CMO, anyway, it's taking a beating. The average tenure for every big brand corporate CMO is,…

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126: How Evian of Suave To Make Us Naive In Branding 21:27

7+ y ago21:27

21:27

Did you recently hear of the trick Suave played on its consumers? Millennial women, actually. Unilever's Suave heard from its base that they wanted a higher end brand at value pricing. Now, we all know that Suave ain't no top-shelf Tequila. It's often relegated to the drugstore shelf or the supermarket shelves with rows and rows of like products (t…

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125: Why Consider Social Listening Strategy & Some Tool Tips For You 23:35

7+ y ago23:35

23:35

If you're merely sharing on social media and not clueing into social listening, then it's likely your brand isn't powered up on social channels. There are way too many users on each social media channel and it's impossible to listen in on all the conversations without some help. As John Gregory Olson and Jayme Soulati suggest in this episode of The…

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124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers 15:26

7+ y ago15:26

15:26

Veggie balls at IKEA are a hot topic, so much so that the global retailer is putting more attention on its food menus to attract a growing market of folks who just come to IKEA to dine. Have you ever been to an IKEA, smack in the middle of nowhere to accommodate the massive warehouse and shopping experience people love to see and visit? Truly, it's…

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123: Why This Email Worked And This One Didn't 15:58

7+ y ago15:58

15:58

There's an art and science to email marketing, and today on The Heart of Marketing your #RockHot co-hosts Jayme Soulati and John Gregory Olson share a few back and forths about an email that did and an email that didn't. What does it take for you to open an email and read it until the end? Have you ever said, yes, I need to speak with this guy? Or,…

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122: Is IoT a Marketer's Dream Or Just Catering to the 1 Percent? 18:27

7+ y ago18:27

18:27

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators. These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside and when it spoils, a note-taking panel with calendar, and way too much more. The smart refrigerators are…

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121: Ann Handley Talks Content Marketing Strategy 45:36

7+ y ago45:36

45:36

We are delighted to welcome Ann Handley to The Heart of Marketing today. She's interviewed by our also delightful co-host John Gregory Olson who is a self-professed "fan boy" of Ann and her work. Taken directly from her website: Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individual…

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120: Will Video Kill Off Written Content? 23:54

7+ y ago23:54

23:54

Jay Baer, no he's not our guest today and we're working on that, has been writing about the popularity of video in content marketing. He shares a really nice piece right here you need to read or view on the topic. Today, John Gregory Olson and Jayme Soulati take a stab at exploring the new onset of 'vlogs' or video blogs versus blogs or web logs. T…

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119: How to Use Digital Media to Make In-Person Conferences More Valuable 24:34

7+ y ago24:34

24:34

Heading to a social media conference this year? How about a conference in marketing, public relations, SEO, content, email, or whatever your vertical is? Conferences are indeed best practice for in-real-life branding. You show up and immediately someone recognizes your face because of your avatar on Twitter or a Facebook post. (It's the coolest thi…

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118: Workplace Culture – Five Things We All Need to Be Happy [with Maura Sweeney] 32:54

7+ y ago32:54

32:54

She's the official Ambassador of Happiness with a Circle R after that, and we're so delighted to have Maura Sweeney on the show today. She rounds out the third episode in The Happiness Series on The Heart of Marketing, and what a way to finish...or start your happiness journey. Maura shares way too much sensory overload, so trust me when I tell you…

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117: How to Create Happiness in the Workplace 34:06

7+ y ago34:06

34:06

We're in the second episode of The Happiness Series, and today John Gregory Olson and Jayme Soulati are discussing the definition of happiness. When you experience life at home, in the workplace or buzzing around the world, how do you comport your emotions? Laughter, mindfulness and happiness do contribute to a more healthful life. The Harvard Busi…

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116: Happy Customers are Loyal Customers – the Economic Value of Happiness [Wharton Case Study] 17:22

7+ y ago17:22

17:22

When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business school. Essentially, the campus was a dull and boring place. The students weren't showing enough school pride, and there weren't enough programs to keep th…

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115: Pros and Cons of Writing a Book to Build Your Personal Brand 24:22

7+ y ago24:22

24:22

Ever wonder whether you should write a book and if that's a good idea? In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write a book for instant cred, the experience, and the knowledge that it could lead to, well, leads. Because Amazon Createspace has made it easier to self-p…

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114: Warby Parker and Shake Shack Use Technology to Make Customer Service Remarkable – and You Can Too! 37:12

7+ y ago37:12

37:12

We've been doing a lot of talking about customer experience and often the stories we share are the ones we read. Today is no different as we grabbed a story from Fast Company to share with you the customer experience philosophies of Warby Parker and Union Square Hospitality Group (which owns Shake Shack, btw). Fast forward.... Jayme Soulati ponders…

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113: Love Your Customers and They Will Love Your Brand – Differentiating on Experience [Case Studies] 31:47

7+ y ago31:47

31:47

Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us this idea for an episode. How Brands Cultivate Love In the Fast Company story, three brands were interviewed. On today's show, we talk about two of the…

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112: DIY Online Reputation Management – Strategy and Tactics [Case Study] 25:40

7+ y ago25:40

25:40

Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a bunch of tips. Here's the secret she uses -- Brand Yourself. You can enjoy a free or premium level services from this online reputation management pla…

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111: The Unique Opportunity of Marketing on Pinterest [with Alisa Meredith] 45:57

7+ y ago45:57

45:57

There’s something about Pinterest … It is different from other social media platforms out there on ‘The Webz’. If you are thinking about marketing your business, your brand or your service on Pinterest, good for you! A unique marketing opportunity awaits. But to succeed, you need to understand the different mindset of Pinterest users. And you need …

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110: The Lost Art of the Handwritten Note 18:48

7+ y ago18:48

18:48

In case you missed it, there is a mini renaissance happening. In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note. Call it a mini-renaissance of analog communications to distinguish your brand in the digital world. In this episode we take a look at the resurgence of the simple han…

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109: A Guide to Better Writing Through Podcasting [Jayme Interviews John] 28:22

8y ago28:22

28:22

This episode has a ton of casual banter that truly gets relevant to the topic today. John Gregory Olson is an incredible writer with a style and tone that is unique, special and engaging. Co-host Jayme Soulati has always known this about John, and she's consistently nudged him to consider becoming an author. After two full years of The Heart of Mar…

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108: Conversation Research and Social Media Marketing Strategy [with Jason Falls] 44:18

8y ago44:18

44:18

You may have already been introduced to none other than Mr. Jason Falls, the Louisville-based guru of anything and everything digital marketing; however, in today's episode of The Heart of Marketing, we snare Jason unplugged. He's with Jayme Soulati (and John Gregory Olson), who leads Jason through a litany of topics on: The future of social media …

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107: What’s the Smartest Way to Spend $10,000 on Marketing? 14:48

8y ago14:48

14:48

Mini-episode alert! This is probably the shortest episode on The Heart of Marketing; yet, it's chock full of solid ideas for all sizes of company on how to spend $10,000. From Inc. magazine, we got this idea and decided to do our own brainstorm on how to spend $10K across the organization or just in our own marketing department. John Gregory Olson …

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106: Marketing Ringmasters – Lessons on Brand Reinvention from Ringling Brothers 20:54

8y ago20:54

20:54

Ringling Bros. Barnum & Bailey Circus. P.T. Barnum. The Greatest Show on Earth. Disney on Ice. Monster Truck. Do you know these brands and film? Indeed. Iconic they are and if there's one family on Earth that has endured decades of entertainment success and crisis it's the Feld Family -- owners of Ringling Bros. In the late 19th century, P.T. Barnu…

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105: How Scarcity Creates Buzz for Your Brand – Lessons Learned from Snapchat Spectacles Launch 22:45

8y ago22:45

22:45

You know that company Snap Inc., formerly known as Snapchat? Well its campaign to launch Snap Spectacles is pure PR genius, and the textbooks will tell the tale time and time again. The beauty of scarcity and gamification is what made the launch of Snap Spectacles so sweet. With Snap Bots popping up with 24-hour notice in innocuous places, peeps we…

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104: Understanding What Customers REALLY Want – Lessons Learned from Flawed Election Polls 30:14

8y ago30:14

30:14

The 2016 POTUS election created a firestorm among advertisers; so much so that the new whisper on the street is that advertisers are missing the mark. What's the mark, you might ask? Why, it's Middle America -- that mark! Advertisers have always targeted coastal elite as their consumer of choice. Those folks who walk Michigan Avenue, Rodeo Drive an…

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103: Putting a User-Driven Strategy Into Your Digital Marketing [with Lorraine Ball] 37:29

8y ago37:29

37:29

Today's very special guest is ringleader Ms. Lorraine Ball, an 'old-school marketer' with Round Peg in Indianapolis. To get the very most from Lorraine's expertise, Jayme Soulati segmented the interview into three distinct sections: 1) What is consumer-driven content? 2) Website design and some tips for businesses 3) Future of social media -- any i…

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102: Tactical Techies Want to Take Over Your Marketing. Don’t Let Them! 26:14

8y ago26:14

26:14

CMOs are whining, and how do we know that? Just read any industry publication, like this editorial from Rance Crain in Advertising Age about CMOs missing the mark with advertising, how to reach consumers, programmatic advertising, and more advertising disrupting consumers on every platform and channel. Here, Mr. Crain shares the latest conundrum in…

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101: Calling B.S. on Ad Tech – Why ‘People-Based Marketing’ is Not About People at All 26:27

8y ago26:27

26:27

Marketing is enduring a highly disrupted phase, and the confidence in its abilities is waning in the C-suite. This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a conversation about the current state of marketing oriented to the confusion of people-based marketing. It's not what you think! People are not the priorit…

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100: Building a Trusted, Beloved Personal Brand [with Mark Schaefer] 48:56

8y ago48:56

48:56

Getting to 100 anything, years, days, podcasts, pennies, and blog posts is a celebratory milestone we all have to commemorate. On The Heart of Marketing podcast, John Gregory Olson and Jayme Soulati are doing just that with a special, special guest Mark W. Schaefer, the international influencer, thought leader and digital marketing guru and author …

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099: Podcasting Milestones – Strategies and Tactics for Producing 100 Episodes 26:45

8y ago26:45

26:45

Podcasting tips come pretty easy to The Heart of Marketing co-hosts John Gregory Olson and Jayme Soulati. In this episode, we take a look over our shoulders and remember our faves and how we got to this mile marker on our journey to 100. We've never skipped a beat; publishing weekly since Feb. 2015, and we're still going strong because we love what…

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098: Do’s and Don’ts of Pitching an Influencer 30:03

8y ago30:03

30:03

This is probably the shortest headline we've ever written for a Heart of Marketing episode, and rightly so, we're talking about making the pitch, the ask, the sell, the cold call, and whatever else you'd like to say about some kind of sales. Everyone sells every day; from the elementary school kid selling magazines and sorority fundraising for a ca…

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097: Customer Loyalty – Creating ‘WOW’ Moments with a Simple ‘Thank You’ 21:47

8y ago21:47

21:47

In business today, gratitude is something oft forgotten and quite necessary. There are cultures very oriented to gift-giving as gratitude. We recognize the Chinese, Japanese and Koreans for example, and in this episode we share a story about professional tennis players who receive generous gifts from Asian fans. We also talk about the Twitter thank…

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096: How to Spot the Perfect Leader for Your Marketing Team – Strategy, Creative, People Skills 29:20

8y ago29:20

29:20

Don’t get caught up in the opening today when Jayme Soulati goes squarely down the rabbit hole to the delight of John Gregory Olson who has to show his technical expertise by playing audio emojis every two minutes. Heh. Today is a volley where we lob a thought back and forth about traits of a marketing leader. John starts with Jayme’s favorite – st…

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095: Presentation Storytelling – What to Put on the Slides [John Interviews Jayme] 23:35

8y ago23:35

23:35

That title is not really link bait because in this episode of The Heart of Marketing Jayme Soulati does speak about developing and writing a 10-minute presentation for an actual panel at SMI-Dayton, a new social media conference held in October 2016. When creating engaging and inspired content, it's important to remember the following tips: 1. List…

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094: Influencer Outreach and How to Know When an Influencer Has REAL Influence 30:41

8y ago30:41

30:41

We've been talking influencers for many episodes now, and this conversation is about how you build an influencer relations program. We kinda wend our way there with solid tips in the Heart of the Matter, so listen to the end! John Gregory Olson and Jayme Soulati are co-hosts of The Heart of Marketing. With Jayme's perspective and orientation to pub…

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093: The Many Ways to Create Value People Care About [Research Report] 29:05

8y ago29:05

29:05

When you think about how you interact with your customers, what value do you offer to them? We think customers are pretty much spoiled and expect to receive intense value in business offerings. Since the great '08 recession, businesses had to re-jigger the value proposition and lure customers in with coupons, discounts, BOGO offers, charitable cont…

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092: The New Standard of Authenticity – Lessons Learned from Wells Fargo [Survey Report] 33:05

8y ago33:05

33:05

Authenticity means trust and having integrity, and that applies in your workplace culture and even in your own life. John Gregory Olson and Jayme Soulati tackle this esoteric topic and try to put some arms around its definition with examples of those brands that have lead us all astray with lack of authenticity. The co-hosts spend some time dissect…

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091: Crowdfunding to Fight Cancer [with Tinu Abayomi-Paul] 33:33

8y ago33:33

33:33

Tiny Abayomi-Paul has cancer, and she's not afraid to say so. She's also one of the most intelligent entrepreneur marketers in the Heart Marketing Community and beyond. This episode is her story and our gift to her to more widely share that story and help make the ask for Tinu to fund her cancer treatment. This is a cancer fundraising story with a …

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090: Higher Purpose Matters to Customers and Your Bottom Line 34:31

8y ago34:31

34:31

Hang on to your seat, #RockHot listeners! This episode of the Heart of Marketing, our 90th, please note, is chock full of rabbit holes, a sound bite from a thought leader you may recognize from the marketing realm, discussion about what's behind the PPC click, how customer shopping is driving marketers crazy...AND...what do we mean by higher purpos…

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089: B2B Influencer Marketing in the Legal Industry – Ideas You Can Steal with No Objection 22:35

8y ago22:35

22:35

One of our synergistic items is the fact that Jayme Soulati and John Gregory Olson have both worked directly in legal marketing. Jayme was a consultant with LexisNexis and Thomson Reuters for 12 years total, and John worked directly at Thomson. Each stint was oriented to software marketing and working with influencers to promote the brand without p…

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088: Building an Influencer Marketing Campaign – Paid vs. Organic Influence 33:37

8y ago33:37

33:37

Organic influence is rarely addressed on this whole influencer relations spectrum. Most of the relationships brands have with influencers is all about the paid opportunity. You know, when a fairly large brand hires influencers to stump for that brand and the influencer gets paid to do so? There has to be a disclaimer for that or else the FTC will b…

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087: Visual Marketing Strategy – Connecting Brand to Emotion [with Kevin Weiers] 39:51

8y ago39:51

39:51

Mega churches are little cities. In fact, they are large corporations with tens of thousands customers, two-to-three hundred staff and internal marketing teams that function like an agency. Living Word Christian Center in Brooklyn Park, Minnesota is no different. Our illustrious co-host on the Heart of Marketing John Gregory Olson is a congregant t…

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086: Influence Marketing, Yesterday and Today 33:07

8y ago33:07

33:07

This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati explores the circle of influence, that old-new buzzword coming back and remaining in vogue. Back in the day, when social media was nascent, Klout took control of influence. Then folks began to dissect this gamification as foul. Triberr roared with bloggers and an influ…

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085: Successful Brand Strategy Needs the Right Company Culture 33:55

8y ago33:55

33:55

IDG is the world's largest tech and data company, or some such big descriptor, and is a large global Fortune company. Like other companies, it has a culture and it has a brand; yet, the two were misaligned. Sound familiar? We've done a Culture Series on The Heart of Marketing where we explore how culture aligns with brand and mission, vision, value…

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084: Brand Awareness with Events, Props and PR 22:03

8y ago22:03

22:03

Think about your colon health. This episode is about that. If you're 50, you know you're supposed to have a baseline colonoscopy about that time, right? Well, hats off to the makers of Nolan The Colon, a 20 ft. inflatable colon wending its way to a venue near you. Traditional public relations (PR) has always worked, but it got put aside during the …

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083: How to Make Employees Into Brand Advocates [with Daniel Hebert] 44:26

8+ y ago44:26

44:26

It is our great pleasure to welcome Director of Marketing Daniel Hebert of Post Beyond to the show today on The Heart of Marketing. Jayme Soulati and Daniel cover an amazing length of ground today, and you will not be disappointed with many of the following: 1. How Post Beyond helps clients target employees to spread the brand beyond the confines o…

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082: Experiential Marketing and Extending the Brand Experience 23:43

8+ y ago23:43

23:43

Yoga classes at the grocery store? It sounds like a weird idea. But some supermarkets are making a play to transform themselves into a place where customers will want to hang out rather than just pick up groceries and go straight home. And they’re getting creative with the idea. Some of them are offering fitness classes, wine bars, facials, child c…

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081: Rebranding Your Website – Mission and Values [Jayme Interviews John] 21:40

8+ y ago21:40

21:40

We all know John Gregory Olson as the #RockHot co-host of The Heart of Marketing with moi, Jayme Soulati, the ORIGINAL #RockHot whatever. Today is a special episode because I get to put John in the hot seat to pull his personal branding story from the trenches. Small Business Re-brand Every small business, and heck, even larger ones, has to endure …

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080: Develop Products that Tell the Customer’s Story [Case Study] 28:35

8+ y ago28:35

28:35

Bet you didn't know that gems in this case means the real deal -- baubles, jewels, and even more to the point -- engagement rings! There's a young man disrupting the traditionally stodgy jewelry industry with his house calls, custom designs based on storytelling the romance, intricate one-of-a-kind wedding sets for the bride and groom, and an infus…

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079: Built for Trust – The Evolution of Marketing Funnels [with Jeremy Reeves] 41:20

8+ y ago41:20

41:20

Marketing funnels are not dead, contrary to what many think. Our guest today, Jeremy Reeves, is a direct-response copywriter who writes for the sales funnel. He has been so successful that in his career he has generated some $50 million for his clients...wowza. He is a podcaster, guest blogger, social media pro, and as stated an expert in funnels. …

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