Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Sterling Brown & Jose Fulgencio, this hour-long show dives deep into the strategies that elevate ordinary dealerships into extraordinary market leaders. Each episode is a dynamic exploration of both innovative sales floor tactics and high-level executive strategies. Philip, Jose, and Sterling leverage their diverse e ...
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Season 5, Episode 21: First Pencils & Advanced Negotiation Strategies
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Unlocking the Secret to Car Sales Success: How the 'Illusion of Choice' Drives Bigger Numbers!
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Season 5, Episode 19: "The Power of Eavesdropping: Secrets Unveiled for Closing Deals"
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Season 5, Episode 18: Fraud Exposed: Spotting Scams Without Sacrificing Profits!
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Season 5, Episode 17: Is Leasing a Ripoff? Uncover the Truth Behind Modern Leasing Deals
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 16: Sterling Got Fired – What Happened Next Will Shock You!
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Season 5, Episode 15: Rising to the Challenge: Leadership Essentials for New Sales Managers
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 14: Preparing for the Inevitable: Strategies for Navigating a Slowdown
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 13: Mastering the Used Car Market: Part Two – Advanced Insights and Strategies
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Season 5, Episode 12: Consistency in the Used Car Market: Unlocking Success
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Season 5, Episode 11: Mastering Mindset: Elevating Leadership and Customer Experience
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 10: Optimizing Showroom and Lot Layouts for Maximum Efficiency
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 9: Transformative Training: Unlocking Your Dealership’s Full Potential
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 8: The Number One Thing You Know You Need to Do But Don’t: Hire More Salespeople
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Season 5, Episode 7: Creative Solutions to Negative Equity: Mastering Proposals and Negotiations
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Send us a text Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business…
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Season 5, Episode 6 - Mastering Step 5: The Key to Measurable Success in Sales
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Season 5, Episode 5: Maximizing Dealership Marketing (Part 2)
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Season 5, Episode 4: Maximizing Dealership Marketing: Insights from a Million-Dollar Budget (Part 1)
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Season 5, Episode 3: Building Leaders from Within: Cultivating a Culture for Success
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Season 5, Episode 2: Negotiation Mastery: The Six Pillars of Power
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Season 5, Episode 1: The Competitive Edge: Cultivating Healthy Competition in Dealerships
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Season 4, Episode 30: Designing Effective Pay Plans for Dealership Success
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Season 4, Episode 29: Unlocking Opportunities: Mastering the Used Electric Car Tax Credit
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Season 4, Episode 28: The Perfect F+I Process Part 4: An Inside Look
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Season 4, Episode 27: The Perfect F+I Process Part 3: An Inside Look
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Season 4, Episode 26: The Perfect F+I Process Part 2: An Inside Look
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Season 4, Episode 25: The Perfect F+I Process, Part 1: An Inside Look
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Season 4, Episode 24: Pro Notes: The Path to F+I Excellence
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Season 4, Episode 23: Belief & Pricing in F&I Sales: Navigating Cancellable vs. Non-Cancellable Products
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Season 4: Episode: 22: The Crucial Turn: Mastering Urgency and Service in F+I Turnovers
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Season 4: Episode 21: The Power of Indifference: Mastering Detachment in Sales and F+I
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Season 4, Episode 20: Finding Balance: The Case for the Semi Box Close in F&I
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Season 4, Episode 19: Embracing AI in the Car Business: Opportunities and Challenges
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1:23:29
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Season 4, Episode 18: Mastering the Ultimate Sales Process
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Season 4, Episode 17: Mastering the Interest Rate Conversation: From Credit Heroes to the Challenged
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Season 4, Episode 16: Navigating the Slowdown: Strategies for Growth Amidst Adversity
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Season 4, Episode 15: The Transparency Dilemma in Dealership Management
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Season 4, Episode 14: Beyond the Extra Inch: Mastering Micro-Moments in Car Sales
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Season 4, Episode 13: Reaching the Summit: Become #1 in Sales and Finance
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Season 4, Episode 12: Steering Success: Mastering the Art of Dealership Interviews
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Season 4, Episode 11: Breaking the Cycle: Innovative Strategies for Dealership Success
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Season 4, Episode 10: Crossing the Digital Chasm: Embracing Ai in the Automotive Industry
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Season 4, Episode 9: Revolutionizing Sales Meetings - Consistency, Content, and Commitment
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Season 4, Episode 8: The Gross Mastery Blueprint with Philip Cheatham
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1:20:58
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Season 4, Episode 7: Carving Success in the Car Business: Coachability, Challenges, and Dress Codes Unraveled
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Season 4, Episode 6: The Art of Less: Maximizing Impact in Closing Transactions
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1:29:50
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Season 4, Episode 5: Collaborate to Elevate: Strengthening Partnerships for Success
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Season 4, Episode 4: Amazon Steps into Auto Sales: Challenges Ahead
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Season 4, Episode 3: Opting Out: The Case Against Attending NADA
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1:21:36
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Season 4, Episode 2: Balancing Power: Navigating Manufacturer Control in Dealerships
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