Podcast Maslansky Partners terbaik (2024)

1
Misinformation: How words shape perceptions 33:05

13d ago33:05

33:05

In this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of "bad facts" in messaging—a topic that is as timely as it is uncomfortable. In a landscape fraught with political controversies like Biden’s age and corporate scandals such as skyrocketing pharmaceutical prices, denial is simp…

1
Navigating Innovation: Selling the new in tech and beyond 41:13

5M ago41:13

41:13

You’ve got a breakthrough innovation that is much better than what’s come before – why is it so hard to sell it? In this episode, CEO Michael Maslansky, Partner Keith Yazmir, and Senior Vice President Will Howard dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat…

1
The Price of Life: Shifting Perceptions of Pharmaceuticals 29:58

6M ago29:58

29:58

In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry's enduring reputation struggles, tracing their origins back to pre-pandemic times and exploring the transformative impact of COVID-19. Through insightful discussions and case studies, they’ll propose strategies for reshaping the i…

1
The Language of the Candidates 37:02

7M ago37:02

37:02

In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead. Now that President Biden and Former President Trump are officially set for a rematch, Lee and Ben will analyze their contrasting approac…

1
The Real Cost of Corporate Speak 32:37

8M ago32:37

32:37

Corporations think they know what they need to say but they can never say it when it comes to responsiveness, and empathy, but what is happening behind the scenes causing these crisis situations and what could they have said differently? In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis an…

1
The LVIII Superbowl Ads 25:58

9M ago25:58

25:58

Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They'll debate which ads truly stood out, not just in terms of popularity but in their messaging impact. From breaking down language to assessing brand impact, this episode explores the ads that left a lasting impression…

1
What Would You Have Said?: Boeing 34:56

9M ago34:56

34:56

Once something goes wrong, it’s easy to criticize the message a company uses to respond. But it's much harder to figure out what they should have said instead. In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.…

1
Framing an Organization’s Mission with Theirworld 42:38

10M ago42:38

42:38

What’s so hard about doing the right thing? In today’s environment, it’s often met with skepticism. So how do you take an organization with a noble cause: like educating the world’s youth and ending the global education crisis and get people to both care and act about it? In today’s show, we’ll talk through the process we go through in framing an o…

1
Language Moments of 2023 40:57

11M ago40:57

40:57

What were those top Language Moments of 2023? As language experts, we’re always listening for those moments that change the way we view companies, politics, business… and each other. From Bidenomics to MAGAnomics, from rainbow capitalism to Barbenheimer, this year had more than its share of new language moments, and in this new episode of Hearsay, …

1
Walking the Walk on Responsible Business with Daggerwing 38:26

11M ago38:26

38:26

Congratulations, you’ve set your sustainability goals! Now you actually have to achieve them. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case…

1
HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky 33:07

1y ago33:07

33:07

How can a simple shift in language revolutionize perceptions? In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry. From redefining raw materials to spotlighting its vital role in iconic products, Michael'…

1
Fear, Trust, and AI 35:39

1y ago35:39

35:39

How can companies use language to overcome fear and build trust in AI? In this episode, Michael Maslansky, Keith Yazmir, and Robert Ledniczky dive into the rapidly changing world of AI and explore how companies should be talking about it. They discuss widespread concerns and excitement surrounding AI to set the stage for recommendations on how to g…

1
Authenticity is in the Eye of the Beholder 26:48

1y ago26:48

26:48

Not all actions that companies take in the name of ESG are controversial. How do some companies manage to seamlessly integrate ESG initiatives into their brand messaging while others get accused of superficial "greenwashing" or "rainbow-washing"? In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balan…

1
The S in the ESG 31:36

1+ y ago31:36

31:36

What’s the future for ESG now that it has become politicized? Can companies speak out on ESG without risk of being criticized as Woke Capitalists or should they really just focus on products and profits? What if the most controversial aspect of ESG is the language used to talk about? In this episode of HearSay, Michael Maslansky, Lee Carter, and gu…

1
An Intellectually Honest Approach to Insights with Ori Ben Yishai 36:49

1+ y ago36:49

36:49

We all know it’s critical to understand your audience before creating any marketing, but how do you do it in an intellectually honest way? How do you make sure you are truly focused on your audience as they are, not as you want them to be? In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectua…

1
Lazy, Legal, and the Default Language: Flipping the Mindset on Customer Communications 40:04

1+ y ago40:04

40:04

Every customer communication, no matter how small, is a moment of trust. Transactional communications—like order confirmations, account updates, or payment notices—can have an outsized effect on your brand and reputation. After all, the brand customers know is the one they experience every day. What makes good customer communications? And how can t…

1
Crisis Fatigue and Climate Change: Is it time to change the language? 44:59

1+ y ago44:59

44:59

Scientists and climate activists have been warning people that the world is ending since the 80s. The U.N. recently upped the stakes in the climate report. How do you make people care when they’ve been hearing the house is on fire for 40 years? Is this the issue that cried wolf? In this latest episode of HearSay, Will Howard and Director of Ad Net …

1
Communicating Through Common Ground with Bob Rowe, CEO of Northwestern Energy 50:58

1+ y ago50:58

50:58

Connecting with customers is a challenge. It has to start with finding shared goals and a shared language. In this episode, guest Bob Rowe from Northwestern Energy shares his approach to creating common ground with your audience—so you can build trust, improve relationships, and reinforce reputation.…

1
The Language of Social Good 41:08

1+ y ago41:08

41:08

It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, Global Partner of ONE HUNDRED, and co-author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest C…

1
Trust, Transparency, and Turmoil 50:05

1+ y ago50:05

50:05

The collapse of Silicon Valley Bank kicked off a heated debate: are we headed toward a financial crisis? One thing’s for sure: we're already in a financial COMMUNICATIONS crisis. We've been watching how companies are talking—or not talking—about the state of the US financial system. And we have a few thoughts on what they're getting right and wrong…

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The Smartest, Stupidest, + Savviest Messages of 2022 35:09

2y ago35:09

35:09

HearSay for 2022 ends with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year: from Tom Brady and Will Smith’s outbursts to Serena Williams’ retirement to Jenni…

1
Your Most Important Audience Isn't Always Who You Think It Is 30:45

2y ago30:45

30:45

Internal company communications often is just about sharing information. Employees are busy and can skip over communications, because they feel less important. Getting internal communications right -- communications that breaks through -- especially in a virtual or hybrid workplace is particularly important. It has to be relatable, urgent, and clea…

1
How to Sell a Value-Backed Mission 29:41

2y ago29:41

29:41

Whether it's public or private, kindergarten or college, schools and school systems today have objectives, just like any business might. They need to recruit faculty, attract students, raise funding, fight for policies, appeal to parents, win the big game, and achieve any of a dozen other essential objectives. They need to express the value of the …

1
The 3 Themes of the Midterm Elections 32:18

2y ago32:18

32:18

At its core, good language strategy finds language that motivates people to take action. It’s how business is done and how elections are won. But voters find themselves increasingly focused on more and more issues, and what we like to call “wedge” issues aren’t wedges anymore — they’re make or break issues. In the 2018 election cycle, political mes…

1
You Need a Personal Messaging Strategy 34:37

2y ago34:37

34:37

We’re all creatures of habit, and we default to certain forms of communication without even realizing it. But what if those defaults are actually hurting your daily potential? Whether it’s in a meeting, in a customer service interaction, or even in a negotiation, the way you set yourself up and communicate in interactions changes the outcome. Lee C…

1
The Secret to Improving Your Brand's Reputation 27:02

2y ago27:02

27:02

When you are trying to build (or re-build) reputation, your job is to disrupt the way people think. And to disrupt, you can’t just speak louder, you need to speak smarter. Instincts tell us to correct misperceptions. And our instincts are often wrong. Leaning in to facts and data often backfires. Change the narrative and you can change minds. Lee C…

1
You Win the Debate by Framing the Debate 28:00

2y ago28:00

28:00

Language shapes how we view the world around us. The news is no exception. A border crisis. An immigration crisis. A humanitarian crisis. All language used to describe the same story but changes how we view it. Michael and Lee are joined by m+p Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging ge…

1
How to Change Someone's Mind 24:08

2y ago24:08

24:08

You might think that empathy is as simple as putting yourself in someone else’s shoes. But it’s much more complicated. While most of us have empathy for people who we care about and love, we don’t have a natural ability to have empathy for people who aren’t like us. This distinction is easy to ignore until we realize that the audiences we’re focuse…

1
Differentiation: How You Stand Out From Competition 30:43

2y ago30:43

30:43

You know your company or product is different. But does it sound different? Sometimes all that differentiates you from the competition is your story. The right language can change behavior, perception, and drive sales. How that story is framed matters more than you think. Using examples like “zero proof” non-alcoholic beverages, a “no hoops” reward…

1
Your Audience Is Always Right 38:13

2y ago38:13

38:13

Language changes the way we view the world, politics, business, and products. Sometimes, it's totally intentional. Sometimes, it's not. But there is no doubt that the effective use of language can drive behavior. And that's what language strategy is all about. Finding the language that changes the game. President Lee Carter and CEO Michael Maslansk…

1
The Smartest, Stupidest, + Savviest Messages of 2021 (So Far) 41:37

3+ y ago41:37

41:37

Season One of HearSay ends with a bang: the smartest, savviest, + stupidest messages of 2021 so far. Michael and Lee are joined by HearSay veterans Keith and Katie to give their takes on the messages that have stood out: from Voltswagen, to Harry and Megan’s Oprah interview (and the royal response), to President Biden’s infrastructure plan, and the…

1
Tell A Different Story: Words To Use And Lose For Sustainability Comms 36:26

3+ y ago36:26

36:26

With everyone telling their sustainability story, are you cutting through the crowd? Have you found one bold idea to center your communications around? It used to be that sustainability experts evaluated how companies were performing in this area. But now, customers and employees alike are paying attention. The old language of sustainability doesn'…

1
The Language of a Leader in Employee Communications 31:22

3+ y ago31:22

31:22

Which audience is most important for your business? Many say it's clients or customers. But often the most overlooked and valuable audience is your employees. Whether it's communicating about the post-COVID return, your mission and values, or your new offerings, how you engage your employees is critical to your business success. This week on HearSa…

1
The Scalable Fact: Defining Corporate Purpose 35:19

3+ y ago35:19

35:19

So much is written about how important purpose is to a business especially now. But what is purpose? How do you become a purpose driven organization rather than just a company with a purpose statement? Podcast alumni Katie Cronen and Sachi Pettit join Michael and Lee to talk about identifying scalable stories, getting your purpose in front of the r…

1
The One Tool We Use For Every Language Strategy Project 35:12

3+ y ago35:12

35:12

What's the difference between a glass half full and a glass half empty? A school with the most graduates and a school with the largest alumni network? Plant-based protein and synthetic meat? In this week's edition of HearSay, Michael and Lee are joined by colleagues Will Howard and Katie Cronen to talk about framing -- the heart and soul of m+p's l…

1
The One Question Every Customer Experience Should Answer 33:53

3+ y ago33:53

33:53

maslansky + partners' Senior Vice Presidents Maria Boos and Katie Cronen join Michael and Lee to talk about the language of customer experience and why it's so important to get the language right. Especially now, what makes it harder? How can we do it right? We share what we have learned from companies in the marketplace today and work that we've d…

1
Leading In Times of Crisis: Learning When + How to Communicate Corporate Beliefs 31:45

3+ y ago31:45

31:45

Michael and Lee are joined by colleague Sachi Pettit in a conversation about when companies should speak out and what it takes to be a leader, especially on difficult issues. They talk about confronting racism, equality, and how to find common ground even when it seems impossible. They talk about specific case studies from Proctor & Gamble and a pr…

1
Words with New Meaning in a Post-Pandemic World 39:00

3+ y ago39:00

39:00

What do the phrases white glove, high-touch, and clean have in common? They've changed meaning and use for safety precautions and standards in a global pandemic. But the language shifts we've seen go beyond safety: birthday parties, happy hour, weekend getaways, middle seats on airplanes, virtual banking. This week, Michael and Lee welcome colleagu…

1
Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases 29:39

3+ y ago29:39

29:39

Is it possible to persuade folks to take the COVID-19 vaccine? In this week's edition of HearSay, Michael and Lee talk to colleague and pharma expert Sarah Hendry about the unique challenges in getting people vaccinated. They touch on cognitive biases at play, past healthcare experience that may impact today’s hesitancy, missed opportunities at som…

1
Words Have Never Mattered More 31:56

3+ y ago31:56

31:56

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insigh…

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