This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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The Creative Hive, powered by AIGA Hampton Roads, is a podcast where we sit down with Hampton Roads creatives from all walks of life, to tease out some of their habits, tips, tricks, lessons they've learned in their journey, and more - so you may apply and test them out in your own creative work. AIGA Hampton Roads is a non-profit organization that serves it's community to promote, and encourage, the value of the creative arts.
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The OrderUp - A Multi-unit Operations Management Show is a podcast dedicated to running better operations. It is a mix of interviews with industry leaders, current events, and original content.
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Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
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In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts. …
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Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers
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In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete s…
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Episode 52: Bianca Galan - Inside an International B2C Product Launch
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In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome. For more information, please check out Bianca's article "Proven Best Practices to Turbo…
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Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
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In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achievin…
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Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
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In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers. For more information, …
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Episode 49: Elena Hutchison - Decoding Analyst Relations
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In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article "A Product Marketer’s Guide to Analyst Relations" …
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Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
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In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey. Listen to the full interview above or read the highlights from the conversation here…
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Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
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In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging. Listen to the full interview above or read the h…
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Episode 46: Terezia Batovska - The Key to Analyst Relations Success
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In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations. For more i…
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Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
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In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, please check Anubhav Rao's article "Marketing in the Age …
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Episode 44: Abiola Apooyin - Conducting Market Research
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In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. Fo…
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Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
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In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process. For more information, p…
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Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
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In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations for partnership programs. He also shares his opinion on what common mistakes to avoid for partner marketin…
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Episode 41: Matt Mehus - Developing The Ideal Customer Profile
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In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. Fo…
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Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
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In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform. For mo…
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Episode 39: Julien Sauvage - Building a Great Sales Deck
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In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation. For sales deck example and template, please check out "A Deceptively Simp…
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Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs
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In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts. For mo…
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Episode 37: Robert Karel - Analyst Relations and Product Marketing
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In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationshi…
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Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing
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In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketing experiences. She also discusses some great examples from Quickbooks and Hubspot of how brand marketing and product marketing support each other. For more information, please check out Brand Marketin…
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99 - Interview With Dr. Bob - VP Of Products At Epic IO
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In this episode, I interview Dr. Bob the inventor of the Epic IO Aura, an automatic room disinfection tool that kills 99.9% of viruses, bacteria, and fungi on all surfaces totally chemical-free. To learn more about the Epic IO Aura and get access to the OpsAnalitica Only discount, https://opsanalitica.com/epicio/To learn more about Opsanalitica, go…
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Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
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In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize the impact of your sales enablement effort. Be sure to check out Building an Effective Sales Enablement S…
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Episode 34: Jason Schifrien - Product Release Process at Roku
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In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also shares his thoughts on the success of a product release and how to measure it. All rights reserved. © Product Marketing Hive.Oleh Product Marketing Hive
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Episode 33: Shari Diamond - Product Marketing Skills
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In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also shares her thoughts on choosing between working as a product marketer in a corporate and working as a consultant. All rights reserved. © Product Marketing Hive.…
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98 - Interview With Nick Moschetti - GM Of The Brown Palace Hotel
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In this episode Tommy Interviews Nick Moschetti, GM Of The Brown Palace HotelTo learn more - Click Here: https://www.brownpalace.com/To learn more about OpsAnalitica Click Here: https://opsanalitica.comOleh Tommy Yionoulis and Erik Tversland
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97 - Interview With Joe Dominiak - President And COO Of ARC Group Inc
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In this episode Tommy Interviews Joe Dominiak, President And COO Of ARC Group IncTo learn more - Click Here: https://arcgrpinc.com/To learn more about OpsAnalitica Click Here: https://opsanalitica.comOleh Tommy Yionoulis and Erik Tversland
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Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales
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In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales. All rights reserved. © Product Marketing Hive.Oleh Product Marketing Hive
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96 - Interview With Chris Williams - Director Of Training And Culture At Walk - Ons
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In this episode Tommy Interviews Chris Williams, Director Of Training And Culture At Walk - OnsTo learn more - Click Here: https://walk-ons.com/To learn more about OpsAnalitica Click Here: https://opsanalitica.comOleh Tommy Yionoulis and Erik Tversland
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95 - Interview With Mohamed Abdelaziz - Assistant General Manager Four Seasons
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In this episode Tommy Interviews Mohamed Abdelaziz, Assistant General Manager Four SeasonsTo learn more - Click Here: https://www.fourseasons.com/sharmelsheikh/?seo=google_local_sha1_emeaTo learn more about OpsAnalitica Click Here: https://opsanalitica.comOleh Tommy Yionoulis and Erik Tversland
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94 - Interview With Chris Matherne - Above Store Leader Take - 5 Oil
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In this episode Tommy Interviews Chris Matherne, Above Store Leader Take - 5 OilTo learn more - Click Here: https://www.take5oilchange.com/To learn more about OpsAnalitica Click Here: https://opsanalitica.comOleh Tommy Yionoulis and Erik Tversland
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Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
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Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing. Join us to understand what product marketers should expect in 20…
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93 - Interview With Rob Carpenter - Founder At Valyant AI
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In this episode Tommy interviews Rob Carpenter, Founder At Valyant AITo learn more - Click Here: https://valyant.ai/To learn more about OpsAnalitica Click Here: https://opsanalitica.comOleh Tommy Yionoulis and Erik Tversland
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92 - Interview With Susan Barry - Founder Hive Marketing
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In this episode Tommy Interviews Susan Barry, Founder of Hive Marketing and The Top Floor Podcast.To learn more - Click Here: https://topfloorpodcast.comTo learn more - Click here: https://hive-marketing.comTo learn more about OpsAnalitica Click Here: https://OpsAnalitica.comOleh Tommy Yionoulis and Erik Tversland
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Episode 30: Matt Collins - Understanding Your Customers with Customer Research
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In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations. For more information, read article "How to Quickly And Affordably Ge…
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Episode 29: Axel Kirstetter - What Happens After the Product Launch
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In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success. All rights reserved. © Product Marketing Hive.Oleh Product Marketing Hive
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Episode 28: April Rassa - Making Product Marketing More Strategic
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In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic. For more information, please check out April's article: Don't Be the Misunderst…
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Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire
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In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team. For mo…
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91 - Interview With Michael Tingsager - Founder Hospitality Mavericks
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In this episode we interview Michael Tingsager - Founder Hospitality Mavericks. What I really enjoyed about this interview was learning about the research into best practices that Michael and his team are conducting at Hospitality Mavericks. To learn more - Click Here: https://www.hospitalitymavericks.comTo learn more about OpsAnalitica Click Here:…
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Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing
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In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better. All rights reserved. © Product Marketing Hive.…
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90 - Interview With Marianne Rutz - Founder Rutz Consulting
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In this episode we interview Marianne Rutz - Founder of Rutz Consulting. What I really enjoyed about this interview was learning how the call center industry is so similar to the Hospitality Industry. Also, how running great operations directly affects the call centers. To learn more - Click Here: https://rutzconsulting.comTo learn more about OpsAn…
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89 - Interview With Joseph Szala - Managing Director Vigor Branding - Part 2
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In this episode we interview Joseph Szala Managing Director of Vigor Branding. It was so interesting to hear how Branding and Marketing affect Operations and how Operations affect Marketing. This is part 1 of 2. To learn more - Click Here: https://vigorbranding.comTo learn more about OpsAnalitica Click Here: OpsAnalitica.com…
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89 - Interview With Joseph Szala - Managing Director Vigor Branding - Part 1
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In this episode we interview Joseph Szala Managing Director of Vigor Branding. It was so interesting to hear how Branding and Marketing affect Operations and how Operations affect Marketing. This is part 1 of 2. To learn more - Click Here: https://vigorbranding.comTo learn more about OpsAnalitica Click Here: OpsAnalitica.com…
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88 - Interview With Michel Falcon - Founder Of Brasa Peruvian
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In this episode we interview Michel Falcon - Founder of Brasa Peruvian. What I really enjoyed about this interview was learning how Michel took skills and processes from 1800Junk and used them at Brasa Peruvian. To learn more - Click Here: https://brasaperuvian.com/To learn more about OpsAnalitica Click Here: OpsAnalitica.com…
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Episode 25: Jennifer Crawford - Developing Buyer Personas
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In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas. For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Ste…
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Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
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In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you. All rights reserved. © Product Marketing Hive.…
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87 - Interview With Bob Andersen - President Of The Great Greek Mediterranean Grill
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In this episode we interview Bob Andersen - President Of The Great Greek Mediterranean Grill. What I really enjoyed about this interview was learning about the many similarities between football and running a great restaurant. Bob's career is amazing and I'm excited to see the future growth of the Great Greek chain. To learn more - Click Here: http…
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86 - Interview With Marc Benchimol - Founder Of FoodSharc
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In this episode we interview Marc Benchimol - Founder of FoodSharc. What I really enjoyed about this interview was learning about Marc's career as a health inspector both here in the states and in Australia. Marc's passion for food safety and helping his clients is amazing.To learn more - Click Here: https://foodsharc.com/To learn more about OpsAna…
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Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
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In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about. Be …
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85 - Interview With Bill Gu - Founder US RoboTech
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In this episode we interview Bill Gu Founder of UsRoboTech. What I really enjoyed about this interview was learning about how robots are actually being used in the hospitality industry today. I actually had the opportunity to see Bill's robots in a restaurant and I had my food delivered by one. The future is here today, these robots can replace the…
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84 - Interview With Bruce MacDonald - Founder Bruce MacDonald CPA
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In this episode we interview Bruce MacDonald, CPA. This is a must listen to episode if you have under 500 employees. Bruce works to get restaurant companies ERTC money from the IRS. THE ERTC IS DIFFERENT THEN PPP. Listen to this episode because for qualifying businesses there could be up to 5K per employee. To learn more - Click Here: brucemacdonal…
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83 - Interview With Brian Kerby - US Foods Restaurant Consultant
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In this episode we interview Brian Kerby, US Foods Restaurant Consultant. What I really enjoyed about this interview was hearing about how US Foods is making large investments into their customers success. It was really exciting to learn how much they helped their customers, especially independents, navigate the COVID Relief. You will be blown away…
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