Podcast Sophie Chalk terbaik (2024)

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#576: AI and Human Creativity in Marketing with Diana Lee, Constellation 34:30

2d ago34:30

34:30

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch, and manage compliant creative assets at scale. We’ll discuss how marketers can effectively blend technology wit…

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#575: Telling authentic branded stories with Sophie Harris, GoDaddy 27:53

5d ago27:53

27:53

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging. To help me discuss this topic, I’d like to welcome Sophie Harris, S…

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#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica 33:02

7d ago33:02

33:02

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we're diving into the evolving world of generative AI for the enterprise with Sumeet Agrawal, VP of Product Management at Informatica. We’ll discuss strategies and considerations for building robust, enterprise-grad…

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#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications 27:36

9d ago27:36

27:36

Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communica…

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#572: Online marketplace advertising with Regina Ye, Topsort 29:36

12d ago29:36

29:36

Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency. Regina, is a Gen-Z entrepreneur and former small vendor. In colle…

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#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode 39:40

14d ago39:40

39:40

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency …

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#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop 29:29

16d ago29:29

29:29

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshap…

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#569: Building a brand that customers can't get enough of with Jon Davids 27:00

19d ago27:00

27:00

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that t…

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#568: Digital signage and brand strategy with Misty Chalk, BrightSign 29:47

21d ago29:47

29:47

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries. RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How T…

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#567: Engaging e-commerce customers with Daniela Jurado, VTEX 28:29

23d ago28:29

28:29

Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform. About Dani Jurado Daniela Jurado is currently VTEX’s Executive Vice President of North America…

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#566: The future of financial services CX with Chris O'Brien, M&T Bank 33:01

26d ago33:01

33:01

Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of first-party data, the integration of omnichannel customer experiences, and the modernization of marketing technology. About Chris O'Brien As SVP, Senior Product O…

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#565: Why journey management matters, with Eytan Hattem, Cemantica 36:44

28d ago36:44

36:44

Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles. Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into…

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#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House 27:39

1M ago27:39

27:39

We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like t…

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#563: Harnessing technology for good with Larry Weber, Racepoint Global 29:59

1M ago29:59

29:59

Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons. To help me discuss this topic, I’d like to welcome Larry Weber, Founder & Chairman of Racepoint Global and author of the new book A New Age of Reason: Harnessing the Power…

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#562: Empowering the Next Generation of Women in Technology with Cerys Goodall, Vetster 35:50

1M ago35:50

35:50

Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world's fastest-growing pet telehealth platform. We'll discuss her strategies for fostering female leadership and building resilient, scalable operations. Cerys Goodall, Chief Operating Officer …

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#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ 35:43

1M ago35:43

35:43

The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience. Today, we’re diving deep into the fast-evolving world of first-party data and customer data platfor…

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#560: Driving business value with data with Steve Fiore, Teradata 27:31

1M ago27:31

27:31

When data plays a vital role in the enterprise, effectively using analytics to drive business value is crucial. Today, we're joined by Steve Fiore, Senior Director of Customer Experience at Teradata, who will share insights into how analytics and AI are shaping enterprise strategies and personal productivity. RESOURCES Connect with Greg on LinkedIn…

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#559: The shift from service to sales with Josh Feast, Cogito 29:06

1M ago29:06

29:06

Today, we're excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore how AI is reshaping the roles of customer service agents and enhancing business strategies. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlanti…

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#558: When SMS delivers real results with John Wright, TrueDialog 30:19

1M ago30:19

30:19

With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here. Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing…

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#557: AI and First-Party Data in Print with Stefanie Cortes, RRD 19:18

2M ago19:18

19:18

In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the…

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#556: In-play ads and the gaming experience with Shahar Sorek, Overwolf 25:24

2M ago25:24

25:24

In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for bra…

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#555: Optimizing customer retention with Baird Hall, Churnkey 28:55

2M ago28:55

28:55

As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business growth becomes crucial. Joining us today to explore these dynamics is Baird Hall, CRO of Churnkey, a company dedicated to optimizing customer retention strategies. Baird Hall CO-FOUNDER AT CHURNKEY Bai…

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#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute 28:53

2M ago28:53

28:53

Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, whic…

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#553: Automating and Optimizing E-Commerce Operations with Jorrit Steinz, ChannelEngine 27:57

2M ago27:57

27:57

When consumers can get what they want, whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. Joining us today is Jorrit Steinz, Founder & CEO of ChannelEngine, who has built a platform that helps retailers manage their online sales channels more effectively. About Jorrit Steinz Active Tech En…

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#552: Fulfillment, logistics, and the e-commerce experience with Jon Schecter, Autostore 23:22

2M ago23:22

23:22

In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we're joined by Jon Schechter, VP of Business Development North America, to discuss how their innovative solutions are revolutionizing the industry. ABOUT JON SCHECHTER Jon Schechter, VP of Fulfillment Solutions at AutoStore, is a season…

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#551: Maximizing holiday sales with Zarina Stanford, Bazaarvoice 28:08

2M ago28:08

28:08

The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season. To help me discuss this to…

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#550: The science of CX with Martha Brooke 27:34

2M ago27:34

27:34

While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys. To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Cus…

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#549: Winning at Conversational Commerce with Stefanos Loukakos, Connectly 22:51

2M ago22:51

22:51

Today we’re going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps. To help me discuss this topic, I’d like to welcome Stefanos Loukakos, Co-Founder and CEO of Connectly, who was previously Facebook’s Head of Messenger Business. RESOURCES Connectly website: htt…

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#548: Staying customer-focused amidst expansion with Alice Eweida, Pandia Health 30:03

2M ago30:03

30:03

In today’s competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Health. Alice brings extensive experience in navigating both direct-to-consumer and business-to-business mod…

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#547: Aligning brand with business strategy with Lori Poer and Nigel Dennis 30:25

2M ago30:25

30:25

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recen…

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#546: The Great Hesitation with Sue Keith, Landrum Talent Solutions 24:36

2M ago24:36

24:36

In this special episode, brought to you by Landrum Talent Solutions, , formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of fa…

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#545: What it means to be customer-obsessed with Jill Pavlovich, Albertsons 20:16

3M ago20:16

20:16

We are here in Nashville at Forrester CX Summit North America, and we’ve been hearing a lot about what it takes to create and sustain a great customer experience. And while there’s good customer experience, there are things that set aside the brands that say they prioritize their customers, and there are those that are customer-obsessed. Today we’r…

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#544: Looking to veterans for the next wave of cybersecurity experts with Nakisha Dixon, Vercara 24:29

3M ago24:29

24:29

In 2023, the global cybersecurity workforce grew 8.7%, reaching a record high of 5.5 million people, according to the 2023 ISC2 Global Workforce Study. However, the industry is still grappling with a substantial deficit of 4 million professionals to properly safeguard the world’s emerging digital threats. As the global cybersecurity workforce conti…

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#543: Better Together: CX + Digital + Marketing with AJ Joplin, Forrester 37:30

3M ago37:30

37:30

Today, from the Forrester CX Summit North America in Nashville, we are thrilled to have AJ Joplin, Senior Analyst at Forrester, with us to discuss the crucial alignment of customer experience, digital experience, and marketing. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and desig…

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#542: Forging Boundless Experiences with Humans + AI with JP Gownder, Forrester 25:58

3M ago25:58

25:58

The adoption of AI into customer experiences, and marketing efforts is happening—rapidly. But it’s not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences. Today, from the Forrester CX Summit North America, we are thrilled to have JP Gownder,…

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#541 AI adoption is driving enterprise transformation, with Peter van der Putten, Pega 27:02

3M ago27:02

27:02

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and I’ve had the opportunity to be hands-on at the Innovation Hub. A study unveiled today at PegaWorld, conducted by research firm Savanta, surveyed more than 500 business decision makers across…

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#540: Real-world transformation with Rick Meehean, Church Mutual 20:16

3M ago20:16

20:16

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and been hands on at the Innovation Hub. Church Mutual recently partnered with P3Fusion and Pega to build a unified CRM and Underwriting solution that transformed their enterprise operations wi…

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#539: Maximizing first-party data using AI with Tara DeZao, Pega 27:34

3M ago27:34

27:34

We are here at PegaWorld iNspire 2024 at the MGM Grand in Las Vegas seeing some amazing things, including how AI can transform the enterprise and been hands-on at the Innovation Hub. As the marketing world braces for the impact of the sunsetting of third-party cookies, innovative strategies are stepping up to redefine how businesses engage with cus…

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#538: Open source in the enterprise with Jon Stewart, ZenSource 31:47

3M ago31:47

31:47

As industries continue to evolve, the debate intensifies around the use of proprietary versus open-source solutions, especially within highly regulated sectors. Joining us today to discuss this is Jon Stewart, President of ZenSource. Jon Stewart is the president and co-founder of ZenSource, an enterprise-grade open-source platform offering a Drupal…

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#537: Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega 27:41

3M ago27:41

27:41

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and have been hands-on at the Innovation Hub. Today, we’re joined by Kerim Akgonul, Chief Product Officer at Pega, to discuss the transformative role of generative AI in business processes and …

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#536: Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business 26:10

3M ago26:10

26:10

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub. Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change graduall…

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#535: The Continued Evolution of E-commerce with Mark Simon, Celigo 30:14

3M ago30:14

30:14

In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce. Today, we're joined by Mark Simon, Vice President of Strategy at Celigo, who will share insights from a recent global consumer survey that sheds light on the future of online shopping in 2024 …

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#534: Employee Financial Wellness as Competitive Advantage with Nico Simko, Clair 22:43

3M ago22:43

22:43

In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce's expectations, particularly among younger generations, it's clear that innovative solutions like on-demand pay are not just perks but…

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#533: Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio 31:28

3M ago31:28

31:28

As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential. Joining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications at Twilio, who recently released their State of Customer Engagement Report wit…

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#532: Staying ahead in e-commerce, with Laura Ritchey, CEO, Radial 26:33

4M ago26:33

26:33

As the retail landscape continues to evolve at a rapid pace, staying ahead of the curve requires keen insights into technological advancements and emerging trends. Today, we're fortunate to have Laura Ritchey, CEO of Radial, to share her valuable perspectives on what retailers are changing in 2024 to remain competitive, from AI and omnichannel tren…

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#531: Customer engagement and loyalty in travel with Jeff Zotara, arrivia 29:48

4M ago29:48

29:48

Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging consumer preferences with their brand offerings, enhancing customer lifetime value in today's market, and effectively communicating the value of their loyalty programs to customers. To help …

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#530: Creating valuable CX using Gen AI with Eli Finkelshteyn, Constructor 30:12

4M ago30:12

30:12

In an era where customer expectations are continually evolving, the intelligent use of technology and data can significantly enhance the user experience. Today, we're joined by Eli Finkelshteyn, CEO of Constructor, who will share insights on creating value-driven customer experiences with generative AI, harnessing data effectively, and why mere rel…

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#529: Better software testing for improved CX with Stephen Feloney, Perforce 27:33

4M ago27:33

27:33

Today we’re going to talk about the impact of software testing on the customer experience, and how rising customer expectations mean that brands need to up their testing game, using more agile methods, and AI-based solutions. To help me discuss this topic, I’d like to welcome Stephen Feloney, VP of Products - Continuous Testing at Perforce. Resourc…

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#528: The role of design in shaping the customer experience with Kaaren Hanson, Chief Design Officer at Chase 25:37

4M ago25:37

25:37

We are living in an era where customer experience is paramount, and the role of design in shaping that experience cannot be overstated. Joining us today to explore this concept as well as how an organization operationalizes a seamless end-to-end customer experience, is Kaaren Hanson, Chief Design Officer at Chase. Resources Headed to MAICON 24 - th…

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#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData 21:41

4M ago21:41

21:41

Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. Today, we're exploring how organizations can optimally set up their data operations for AI, the implications of the maturity g…

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