In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness. Here are some helpful links while you listen: Mailchimp Presents homepage "Second Act"…

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter. As you listen, here are some links that may be helpful: For more on A/B testing: How and why to A/B test your Twitter Ads For additional B2B inspiration: 5 creative ways B2B …

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper). As you listen along, here are some helpful links: Chance the Rapper SNL skit Chance the Rapper reprise Snoop Dogg e…

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games. Listen as Greg Tito, Senior Communications Manager for Dungeons and Dragons, shares the exciting ways the company uses things like automation, localized ads, and…

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands). Tune in as we discuss popular questions like “how spicy can a brand …

What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!) In this episode of Character Count, we sit down with Kyle Fox, SpotCo’s Associate Director of Media, to hear how the full-service ad a…

Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar. But how, as a brand, do you know what cause to align with? And how …

Tune in as we chat with @LindsaykBruce, the Social Media Coordinator for @TwitterBusiness. We talk about: Social listening: "[I use] Twitter and Tweetdeck. Every morning I just, within Twitter, natively, read all of our notifications and then I'll go into Tweetdeck to monitor conversations around us when people aren't necessarily mentioning us, and…

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on ou…

In an age of influencer marketing — a strategy of showcasing your most loyal fans — popular queer dating app @Grindr defied the norm and did the opposite. They selected real users from the communities most discriminated against on their app and gave them a soapbox. Literally. Join us as we talk with Matt Brooks, the Social Media Manager who worked …

@SimonBooks was literally founded before the internet — before computers even — which is why it’s particularly impressive that the legacy brand has been able to seamlessly find its audience (hello, book Twitter) in the digital world. In this episode of Character Count, we sit down with Stephen Bedford, the Director of Marketing for @SimonBooks, to …

Susan Chang manages social media for @Dropbox — that’s right, all of it. She oversees multiple accounts running multiple campaigns, answering the tough questions most of us have probably encountered: which teams should get their own handle? Who should get access to those handles? What should the investment be in community management? Tune in as we …

There isn’t a better subject for our first episode of Character Count than the quick and lively @MontereyAq. We often tell clients to create a human personification of their business and use that persona to guide their “Twitter voice.” The Monterey Bay Aquarium— an ocean conservation non-profit dedicated to education and exhibits—is a best-in-class…

@TwitterBusiness is an arm of Twitter that focuses on supporting people who amplify their message with Twitter Ads. Our new show, Character Count, will feature audio case studies of the people behind some of Twitter's most interesting advertising stories. We'll ask how they built such effective campaigns and why Twitter's audience matters so much t…