In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, ...
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Welcome to the Business Superfans Podcast, where your path to building a dedicated community of superfans begins. Hosted by Frederick Dudek, also known as Freddy D, an international sales and marketing leader with over 30 years of experience selling to major organizations like Bosch, Ingersoll Rand, Banner Health, the State of Arizona, and many others. This podcast is your go-to resource for transforming your business into a powerhouse of loyalty, and advocacy, collectively accelerating prof ...
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We're here to judge movies we have no business doing.
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It's the Superfans Podcast, brought to you by your friends at Artcic Ice Hockey! Join us each week for Winnipeg Jets talk, sports discussion, and general debauchery. Starring @BigPapiPegCity @sadsackjetsfan and @arby_18, with special guests!
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Rhea Lana Riner | Scaling A Customer-Centric Franchise
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I’m excited to share a conversation with a truly inspiring entrepreneur. Joining us this week is Rhea Lana Riner, the founder and CEO of Rhea Lana's Children's Consignment—an award-winning franchise with over 125 locations in 26 states. Rhea Lana’s journey began with a simple consignment event in her living room, aimed at helping local families. We…
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Unlocking Superfan Potential: Transforming Mindsets and Relationships with Merianne Drew
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Episode 40 Frederick Dudek (Freddy D) Unlocking Superfan Potential: Transforming Mindsets and Relationships with Merianne Drew Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an enlightening chat with Merianne Drew , a health and life coach who shared her incredible journey from health coaching to life coaching. W…
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Gary Arndt | The Secret Sauce Behind One of the World’s Most Successful Podcasts
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This episode is a treat for me because I get to talk to someone that I'm truly a SUPERFAN of! I’m chatting with Gary Arndt, the host and solo mastermind behind the wildly successful Everything, Everywhere, Daily podcast. Gary and I discuss his fascinating journey from an award-winning travel photographer to podcast host, the power of consistency an…
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Interview Questions and Tips for Hiring Customer-Centric Employees
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Identifying the right members to join your team is a critical part of building a SUPER brand. Whether it’s because of a desire to fill open positions quickly or just a lack of due diligence in the hiring process, too many brands take an attitude of “anyone can do this!” and hire the first person to apply. Some people aren’t wired for customer servi…
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Leadership Lessons from Gordon Parkman: Empowering Teams for Growth
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Episode 39 Frederick Dudek (Freddy D) Leadership Lessons from Gordon Parkman: Empowering Teams for Growth Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/47Nsnck Kindly Consider Supporting Our Show: Support Business Superfans Podcast Gordon Parkman, a seasoned expert in electronics manufacturing and busi…
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Erin King | How to Optimize Your Personal Energy for Success
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I often say that, if people leave most of their interactions with you feeling better than they felt before the interaction started, you’ll build a reputation as someone people want to be around, or somebody they want to do business with. Your customers, your colleagues, your vendors, and even your acquaintances will want to spend more time with you…
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Elevate Your Brand: How Thoughtful Unboxing Experiences Drive Customer Loyalty with Tyler Delarm
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Episode 38 Frederick Dudek (Freddy D) Elevate Your Brand: How Thoughtful Unboxing Experiences Drive Customer Loyalty with Tyler Delarm Hey Superfans, Freddy D here! In this episode of the Business Superfan Podcast, I had an awesome chat with Tyler DeLarm from On Digital. We dove into how businesses can boost customer engagement and loyalty through …
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David Avrin | Be Ridiculously Easy to Do Business with
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What’s the number one thing customers want from a business? More often than not, it’s convenience. If you want to make money, make things easy. In this episode of the Creating Superfans podcast, I’m joined by David Avrin, author of Ridiculously Easy to Do Business With, to explore how simplifying the customer experience can be your biggest competit…
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Revisiting My Shark Tank Experience 10 Years Later
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It’s been TEN years since I filmed my episode of Shark Tank! In this episode of the Creating Superfans podcast, I’m taking you on a trip down memory lane, sharing what it was like to audition for, prepare for, and film the show. I also talk about what *really* happened after our pitch, and how the airing of this episode eventually changed my career…
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Blake Morgan's Blueprint for Customer-Focused Leadership
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In this episode of the Creating Superfans podcast, I’m joined by the woman that Meta has called “the queen of CX”, and I am lucky enough to get to call a friend, Blake Morgan. Blake is a CX futurist and author of three amazing books on customer experience, including her newest, The 8 Laws of Customer-Focused Leadership. Blake and I are very aligned…
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Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy
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Episode 37 Frederick Dudek (Freddy D) Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an inspiring chat with Paige Wilson, a health coach who transitioned from a successful career in media sales to transforming lives through he…
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Mo Bunnell on How to Build Relationships that Transform your Career
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Occasionally I read a book and think, "Damn! I WISH I had written this book!!" This is one of them. It’s called Give to Grow and author Mo Bunnell is the guest on this week’s episode of the Creating Superfans podcast! Mo is the founder and CEO of a global business development consulting firm, Bunnell Idea Group (BIG). Through his trademarked, scien…
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Unleash the Power of AI: Transform Your Stakeholders into Raving Fans!
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Episode 36 Frederick Dudek (Freddy D) Unleash the Power of AI: Transform Your Stakeholders into Raving Fans! Hey there, it's Freddy D, your host of the Business Superfans Podcast! In this episode, I dive into the incredible power of AI to transform your stakeholders—employees, customers, and business partners—into passionate superfans. We chat abou…
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Five-Step Trick for Understanding Your Customer’s Story
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Superfans are created at the intersection of YOUR story and every CUSTOMER’S story. They are forged at that magical, overlapping point where it becomes obvious that you share a common purpose or passion. Your thing matters and is relevant to their thing. I’ve done several episodes of this podcast focused on crafting and sharing your story. So, in t…
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Shama Hyder on Navigating Generational Shifts and New Consumer Dynamics
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Shama Hyder is the CEO of Zen Media, a global marketing and digital PR firm. She's an award-winning entrepreneur, having been honored by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She's a bestselling author of two books and is widely known as the Zen Master of Marketing. Shama and I discuss…
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Creating Superfans: Kara Jensen’s Be Outdoors Arizona Hub Connects Agencies and Outdoor Enthusiasts
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Episode 35 Frederick Dudek (Freddy D) Creating Superfans: Kara Jensen’s Be Outdoors Arizona Hub Connects Agencies and Outdoor Enthusiasts Hey there, Freddy D here! In this episode of the Business Superfans podcast, I had an inspiring chat with Kara Jensen , the owner of Be Outdoors Arizona. We dove into her journey of turning a struggling conservat…
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Dan Michaeli on Transforming Customer Support with AI
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Dan Michaeli is the co-founder and CEO of Glia, a digital customer service platform that seamlessly integrates various modes of communication into one “channel-less” interface. In other words, customer interactions evolve as the conversations do in the digital-first world: moving easily between voice and screen, virtual AI assistance, and live huma…
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How to Turn Rejection into Opportunity: Winning Sales Strategies from Ironman Finisher Rich Greene
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Episode 34 Frederick Dudek (Freddy D) How to Turn Rejection into Opportunity: Winning Sales Strategies from Ironman Finisher Rich Greene Hey there Superfans Superstars, Freddy D here! In this episode of the Business Superfans podcast, I had an inspiring chat with Richard Greene , who shared his incredible transformation journey. At 50, facing healt…
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15 Low-Cost or No-Cost Ways to Improve Your CX
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Welcome back to season three of the Creating Superfans podcast! Over the hiatus, I've been busy speaking at dozens of events, and I've had the pleasure of meeting leaders from just about every industry you can imagine. One question I get all the time when I speak is, "What can I do to fix my CX that's really easy?" Everyone's always looking for low…
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The Art of Mind Management: Strategies for Thriving in Business and Life with Lisa Kneller
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Oleh Frederick Dudek (Freddy D)
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Unlocking Success: The Power of Gratitude and Personal Engagement in Sales Relationships with Ken Wilson
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Transforming Clients into Raving Advocates for Your IT Services Company, with Stuart Selbst.
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Turning Employees and Customers into Superfans - Frederick Dudek on The Lead Machine Grow Show
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My guest appearance on The Lead Machine Grow Show with Paul Guyon. In this episode, Frederick Dudek shares invaluable strategies for turning employees and customers into superfans who drive your business’s success. Tune in now and get Frederick’s thoughts on: How to create an emotional connection with your customers. Effective strategies for transf…
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How can mastering storytelling become your ultimate sales superpower? Insights with Stephen Steers.
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Superfans: From Basement Parties to Business Success with Rick Benton
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Like sports teams, creating a championship culture in business fosters superfans, with NFL Coach Chris Carlisle.
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Cultivating Superfans: Tyler Stillman's Strategy for Financial Revival Through Relationship Building
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Understanding How Personality Types Can Improve Sales, Team Dynamics, and Customer Relationships with Kelly Leightner
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Unleashing the Power of People Management: Transforming Compliance into Superfans with Silvia Hernandes
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How Small Businesses Can Use Social Media for Brand Awareness and Growth with Kelly Bigelow
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Leveraging LinkedIn for Prospecting, Relationship Building, and Business Growth with Adam Packard
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How Can Authors Create Superfans and Transform Book Sales? With Melanie Herschorn
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Episode 21 with Frederick Dudek (Freddy D) How Can Authors Create Superfans and Transform Book Sales? With Melanie Herschorn In this episode of the Business Superfans Podcast, host Freddie Mixell talks with Melanie Herschorn about her transition from a celebrity publicist and journalist to a marketing expert for authors. They discuss the importance…
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My Favorite Books I've Read This Year
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I believe one of the most powerful things you can do to impact others is to recommend a book that could transform their personal or professional lives. In this week’s episode of the Creating Superfans podcast, I’m recommending my FAVORITE books that I read in 2023. Whether you’re looking to improve your customer experience or employee experience, o…
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Creating Business Superfans the Key to Success in Today's Competitive Market
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19 Creating Business Superfans the Key to Success in Today's Competitive Market Marketing Boost Solutions Podcast hosted by Marco Torres Creating Business Superfans the Key to Success in Today's Competitive Market | Frederick Dudek (Freddy D) Kindly Consider Supporting Our Show: Support Business Superfans Podcast Want to elevate your business succe…
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How to Wow Your Clients with the Best Gifts
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This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into…
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From Homeless to Sales Manager: The Unbelievable Transformation in Bill Sparks' Team
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Episode 18 with Frederick Dudek (Freddy D) From Homeless to Sales Manager: The Unbelievable Transformation in Bill Sparks' Team In this episode of the Business Superfans Podcast, Bill Sparks, a former chemical industry executive turned health insurance business owner, discusses his transition to entrepreneurship and his dedication to building a suc…
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10 Often-Overlooked CX Opportunities Hiding in Plain Sight
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My favorite CX, or customer experience, measurement tool is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these outcomes Net Positive, Net Neutral, and Net Negative. The overwhe…
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Stacy Sherman on How to Build Customer-Centric Teams
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On today's episode of the Creating Superfans podcast, I'm thrilled to be joined by a fellow woman in CX, Stacy Sherman. Stacy is an award-winning keynote speaker, author, advisor, and podcaster focused on Doing Customer Experiences Right as a brand differentiator. Stacy has held multiple leadership roles at major companies over the past 25 years, s…
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Joey Coleman on How to Transform Your Employees into Advocates
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What if I told you the way that you think about recruiting, hiring, onboarding, training, and retaining your team members could be wrong? My guest on this week's episode of the Creating Superfans podcast is my good friend, Joey Coleman. Joey is a two-time Wall Street Journal bestseller and the author of one of my favorite books, Never Lose An Emplo…
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Learn the Secret to Earning 6 Figures as a Gig Driver with Adam Strum
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Episode 17 with Frederick Dudek (Freddy D) In this episode of the Business Superfans Podcast, our guest, Adam Strum, chronicles his interesting journey from a two-decade-long stint at Verizon Communications to becoming a successful gig worker despite his recent retirement due to health concerns. Strum shares insightful anecdotes from his past as a …
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Lauren Teague on How to Cultivate Fan Engagement on Social Media
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Like me, Lauren Teague is obsessed with fandom and how it can act as a business lever for customer and employee experience. Lauren was the original social media lead for the PGA Tour where she pioneered brand-to-fan engagement on Twitter and set the standard for all social media platforms today. Since then, she has spent 15+ years optimizing fan en…
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Effective Company Culture and Employee Satisfaction: Mike McDonald's Approach
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Episode 16 with Frederick Dudek (Freddy D) In this episode of the Business Superfan Podcast, Michael McDonald, a recruiting industry veteran, shares his insights on building a strong company culture to attract and retain talent. He draws parallels between sports team recruitment and corporate hiring, emphasizing the assessment of skills and potenti…
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Scott Harris on How to Use Data to Power Business Outcomes
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Scott Harris is a Founder, CEO, and author. He’s the CEO of Experience.com, a company he founded in 2015 to redefine the way the world thinks about Customer Experience, Employee Experience, and the all-important interplay between the two. Scott and I had the pleasure of working at Experience.com together, and he might just be the only person that’s…
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Henna Pryor on How to Embrace Your Uniqueness to Connect With Others
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Did you know that awkwardness is your greatest asset for professional and personal growth? My guest today is here to tell us all about it. She's my dear friend, Henna Pryor. Henna is an author, sought-after workplace performance expert, executive coach, and award-winning, two-time TEDx speaker. Following two decades in the corporate world, a few ca…
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Transforming Clients into Lifelong Partners in the Insurance Game with Butch Zemar
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Episode 15 with Frederick Dudek (Freddy D) In this episode of the Business Superfan Podcast, insurance agent Butch Zimmer discusses his strategies for creating superfans through exceptional client relationships and service. He emphasizes the importance of going the extra mile, understanding clients' needs, and communicating effectively. Butch share…
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Jay Baer on How Speed Creates A Competitive Advantage in Customer Experience
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In honor of Customer Experience Day (10/3), I'm thrilled to be joined by my good friend, and fellow CX expert, Jay Baer. Jay is a Hall of Fame speaker, New York Times best-selling author of 7 business books, founder of 5 multi-million dollar companies, and a trusted business growth advisor to 40 of the FORTUNE 500 brands. In today's episode, Jay an…
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Loyal Customers, Grocery Relationships, Employee Empowerment: Jannie Teitelbaum's Success Recipe
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Episode 14 with Frederick Dudek (Freddy D) Loyal Customers, Grocery Relationships, Employee Empowerment: Jannie Teitelbaum's Success Recipe In this episode of the Business Superfans Podcast, Jannie, the owner of a pie business, shares her entrepreneurial journey from a home kitchen to multiple locations and grocery store distribution. She discusses…
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Andy Cockburn on Why Advocacy Should Be the Core of your Business Growth Strategy
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On this episode of the Creating Superfans podcast, I'm joined by Andy Cockburn, the co-founder and CEO of Mention Me. Mention Me is an award-winning referral marketing platform that helps brands harness the exponential power of their fans through referrals. Since 2013, Mention Me has delivered more than 6m referrals totaling $1.8b in revenue for 50…
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The Power of Little Efforts: Growing Your Business Without Heavy Marketing with Steve Feld
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Episode 13 with Frederick Dudek (Freddy D) The Power of Little Efforts: Growing Your Business Without Heavy Marketing with Steve Feld In this podcast episode, Steve, a seasoned business marketing strategist and executive, discusses the importance of creating superfans through genuine engagement and appreciation of employees and customers. He shares…
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Charles Ryan Minton on Improving CX from the Inside Out
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In this week's episode of the Creating Superfans podcast, I'm joined by Charles Ryan Minton, a customer and employee experience expert, keynote speaker, and best-selling author. Ryan has worked with high profile brands such as Hilton Hotels Worldwide, Marriott International, and InterContinental Hotels Group. As a Hotel Executive, Ryan created envi…
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