Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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We help 6 figure ecommerce businesses grow to 7 figures and 7 figure ecommerce businesses grow to 8 figures and beyond. http://www.paretoecommerce.com
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Toutes les semaines, découvrez des conseils marketings concrets qui vous aident à améliorer votre boutique. Tous ces conseils ont été mis en place avec succès chez mes clients e-commerçants. Je suis Thibault Bonnefoy. Je travaille dans le e-commerce depuis 6 ans et suis le co-fondateur et fondateur de plusieurs entreprises : Avisvideo / Growthfamily / Pricemetry / mQment. À travers ce podcast, je partage mes réussites et mes échecs.
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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
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How to build an ecommerce empire with actionable marketing advice.
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Jeremy Biron, Gen Furukawa
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCo ...
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Jessica Howard: eCommerce Marketing Coach
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing ...
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Rozmowy na Zapleczu | Ecommerce i Marketing | Sklep Internetowy Sprzedaż Online Biznes
Grzegorz Frątczak
Posiadasz lub prowadzisz sklep internetowy? Dołącz do Rozmów na Zapleczu - podcastu, w którym szczerze wymieniamy się doświadczeniami z e-commerce z właścicielami i managerami e-sklepów o prowadzeniu biznesu. Bez ściemy i po ludzku. Bo to ludzie sprzedają, ludzie kupują i ludzie pracują, żeby to wszystko sprawnie działało. Jeśli szukasz konkretów i autentycznych case’ów z branży e-commerce - jesteś w dobrym miejscu. A gospodarzem jestem ja - Grzegorz Frątczak - właściciel firmy Convertis, za ...
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If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Hear from top ecommerce and marketing experts sharin ...
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Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies ...
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The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
Bronto Marketing Platform
Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.
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I'm Zack Franklin. I've sold more than 8 Figures online and helped thousands of Amazon sellers launch and scale their businesses. Currently, I'm running my own software, service, and eCommerce companies. Now it's finally time to start a podcast. But this is not just another Amazon FBA podcast, I'll be bringing on guests and friends from the wider world of eCommerce and Digital Marketing. So tune in, and learn something new.
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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
Bryan Bowman
Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That's the key ...
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Bienvenue dans le podcast de ceux qui veulent vivre du web, entreprendre et mener une vie personnelle épanouie. Nous sommes Will & Emilie, parents, entrepreneurs et partner dans la vie comme dans le business. Nous partageons avec vous notre aventure entrepreneuriale, le Ecommerce, Amazon, le marketing et notre passion pour le web. Le podcast est disponible sur toutes les plateformes, pensez à vous abonner. Retrouvez-nous sur notre blog wemarketing.fr
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How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can ...
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10:52In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show. He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business. He also highlights the growing impact of AI on onl…
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188. From Amazon Seller to Profit Machine with Andrew Maff
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31:11In this episode of Mastering eCommerce Marketing, Eitan Koter sits down with Andrew Maff, founder and CEO of BlueTuskr. Andrew has worked inside ecommerce brands and now leads a team that supports them across ads, SEO, Amazon strategy, and more. Eitan and Andrew talk about why relying on one sales channel, especially Amazon, can put a brand at risk…
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125. Trzy sposoby na oszczędność czasu i pieniędzy w Twoim Ecommerce - Convertis & PrestaShop
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58:21Cześć! Prowadzisz sklep na PrestaShop i zastanawiasz się, jak oszczędzić czas i pieniądze dzięki automatyzacji procesów? W tym odcinku Rozmów na zapleczu usłyszysz nagranie webinaru, który zrobiliśmy wspólnie z zespołem PrestaShop – pokazujemy 3 realne wdrożenia, które pozwoliły sklepom mocno przyspieszyć pracę, ograniczyć błędy i zwiększyć rentown…
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Maximize December Sales With 3 Mini-Holidays
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36:1411 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top b…
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Winning the AI Search Game: How to Get Your Brand Seen in ChatGPT, Gemini, and Perplexity
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30:22Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes t…
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Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really ...
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20:21In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks. Simon Wijckmans, Founder and CEO of cside, shares how these false chargebacks risk your margins and payment accounts. He explains what friendly fraud is, why it's so hard to fight, and how client-side security intelligence, combined with new programs lik…
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STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring ...
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24:21In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises. Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profi…
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How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means ...
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24:13In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and…
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124. B2C - szansa na rozwój czy kula u nogi dla firm B2B? - Jędrzej Przeździęk - Buduj Ecommerce
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1:12:12Cześć! Dzisiaj goszczę Jędrzeja Przeździęka, eksperta z ponad 10-letnim doświadczeniem w sprzedaży bezpośredniej B2C i transformacjach firm z modelu B2B do hybrydowego B2B+B2C. Pracował m.in. z markami o obrotach przekraczających 100 milionów złotych, doradzając producentom, jak skutecznie wejść w sprzedaż do klienta końcowego i budować rozpoznawal…
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You're Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What ...
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23:11In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages. He explains why customers rely on reviews before buying, how small sh…
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187. Know Your Cash Flow Secrets with Arthur Glinkin
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30:10In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Arthur Glinkin, Co-Founder of SNG Bookkeeping, to talk about something every online brand needs but few truly understand, getting your books right from day one. Arthur shares how he went from selling newspapers as a teen to building a bookkeeping firm focused entirely…
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STOP Sending Bad Emails! The $10K Segmentation Secret — Andriy Boychuk | How To Grow Your Email List Fast, The Four Key Segments To Target, What Segmentation Does For Revenue, Why Automations Drive Sales ...
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24:50In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales…
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Black Friday By The Data: Real Insights from Millions of Post-Purchase Surveys
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25:42As the holiday season approaches, eCommerce brands are facing a complex consumer landscape shaped by uncertainty and inflation. Jeremiah Prummer of KnoCommerce reveals that shoppers are feeling more cautious than in previous years, with lower overall economic sentiment driving them to prioritize deals and value over loyalty. His company’s 14 millio…
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Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic ...
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33:43In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why …
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AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize ...
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14:02In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about t…
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Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales
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24:35Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. …
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Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How ...
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13:05In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled…
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186. E-commerce Tax Secrets Every Seller Needs with Reuben Mattinson
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30:24On this episode of Mastering E-Commerce Marketing, host Eitan Koter sits down with Reuben Mattinson, the founder and CEO of RJM Tax Exemption, a company that has helped over 5,000 e-commerce businesses simplify their tax operations and focus on growth. Reuben started RJM six years ago after running into endless hurdles trying to sell products into …
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123. Strategiczne podejście do budowy i rozwoju platformy B2B - Grzegorz Frątczak - Convertis
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25:36Cześć! Dzisiaj wyjątkowy odcinek podcastu “Rozmowy na Zapleczu”. Tym razem nie rozmowa, a nagranie mojej prelekcji z konferencji “Fundamenty E-commerce B2B”, która odbyła się w czerwcu 2025 roku. Podczas tego wystąpienia dzielę się doświadczeniami z ponad 10 lat pracy nad wdrożeniami platform B2B – od tych najprostszych po najbardziej zaawansowane …
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5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails
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43:4510 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Checklist! You’ll learn five proven tactics: Use tiered discount codes. Offer creative free gift thresholds. Add upsell and cross-sell ideas. Promote profita…
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The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization ...
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18:54In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously gene…
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How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves ...
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32:39In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart. Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field. He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making po…
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How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data ...
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34:16In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time. Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands. He shares his story of founding ZIK Analytics from a…
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How to Turn Customer Research Into a Content Strategy That Actually Converts
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27:44Most brands start their content strategy backward, chasing keywords and algorithms instead of starting with what customers are actually saying. In this episode, Greg Shuey flips that approach, walking listeners through how to build a content strategy led by real customer insights. When brands use the voice of the customer as their foundation, their…
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How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate ...
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27:45In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow. Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account sus…
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122. TCO - Total Cost of Ownership - Artur Stempień - Prestashop
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26:58Cześć! Dzisiaj mam dla Was wyjątkowy odcinek — nagranie z pierwszej konferencji Fundamenty Ecommerce B2B, podczas której wystąpił Artur Stempień, Expert Solution Engineer w PrestaShop. Artur od lat wspiera agencje i partnerów technologicznych w integracjach i rozwoju funkcjonalności PrestaShop, a na scenie konferencji opowiedział o jednym z najważn…
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How AI Is Changing The Way Amazon Is Managed — Jerry Vida | How AI Is Automating Amazon Optimization, Why Focusing On Profit Is Better Than On Revenue, Why Manual Amazon Tasks Hurt Business Growth, Why ...
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21:54In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue. Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization. He…
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Using AI To Analyze Your Customers: How to Turn Raw Feedback into Actionable Strategy
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25:03In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis…
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185. What Customers Really Want with Rick DeLisi
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Customer Research on a Budget: How Small Brands Can Outsmart Big Players
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27:46Oleh Greg Shuey
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How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus ...
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20:31In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on dis…
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AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From ...
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22:44In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands. Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch. He explains the difference between AI agents and chatbots, how to ma…
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121. Poznać Klienta B2B…Czyli? Prawo bezpośredniej informacji w marketingu B2B - Michał Szermelek
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37:04Cześć! Dziś mam dla Was nagranie prelekcji z konferencji Fundamenty Ecommerce B2B. Naszym gościem (a właściwie prelegentem) jest Michał Szermelek – ekspert marketingu B2B, który wie, jak budować skuteczne kampanie, trafiające prosto w potrzeby klientów.W swojej prelekcji Michał zadaje proste, ale mocne pytanie: Jak naprawdę poznać klienta B2B – i c…
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Boost Black Friday Revenue with Smart Email Flow Preparation
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40:309 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Drawing on years of hands-on experience and countless eCommerce brand stori…
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How To Succeed In Europe’s Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best ...
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26:09In this episode, we dive into the challenge of selling products across the diverse markets of Europe. Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understand…
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From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp ...
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26:47In this episode, we explore how to boost engagement and recover sales by moving from clicks to conversations. Giorgio Pagliari, CEO of Spoki, shares how his platform uses WhatsApp and AI to deliver instant customer support, automate communications, and drive revenue growth for ecommerce businesses. He also explains how AI is creating a new era of c…
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Why Ecosystem-First Matters On Shopify — Anton Ekström | Why Shopify Is The Commerce OS, How AI And Shopify Sidekick Support Merchants, Why Paid Beats Free Shopify Themes, What To Check In A Shopify Theme ...
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25:11In this episode, we explore why a Shopify ecosystem-first approach is key for e-commerce growth. Anton Ekström, an entrepreneur and expert at Iggy Agency, explains why merchants should see Shopify as a powerful operating system, not just a simple store builder. He also shares tips on how to choose the right theme, avoid app clutter, and leverage Sh…
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Why Most eCommerce Blogs Are Useless - And How to Fix Yours
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23:43Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and uninspired listicles that never rank, never get indexed, and never drive revenue. Brands either waste money on …
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How To Boost Ecommerce Retention And LTV With No-Code Mobile Apps — Gaurav Parvadiya | Why AI Powers E-commerce Growth, Why Retention Beats Acquisition, Why Push Notifications Win, How To Use App Data ...
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23:24In this episode, we dive into the challenge of keeping customers coming back to online stores. Gaurav Parvadiya, founder and CEO of Twinr.dev, shares how mobile apps are changing the game for brands. He explains how apps can drive engagement, repeat purchases, and long-term loyalty by reaching customers directly and offering a more personal shoppin…
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184. Why Your Ads Don’t Work with Arooba Kamal
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31:09In this conversation, host Eitan Koter is joined by Arooba Kamal, a full funnel growth operator with over 10 years of experience helping DTC brands build sustainable, profitable growth. Arooba has worked across Meta, Google, CRO, and lifecycle marketing. She’s supported brands in categories where the products are deeply personal - women’s wellness,…
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120. Atlantic: Od upadku do Ecommerce’owego odrodzenia - Wojciech Morawski
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1:12:15Cześć! Dzisiaj goszczę Wojciecha Morawskiego – współzałożyciela i stratega marki Atlantic. To historia niezwykła: od łóżka polowego, przez rozpoznawalną sieć salonów i status Superbrands, po spektakularny upadek i trzyletnią przerwę. A dziś – powrót na rynek i budowanie silnej marki głównie w oparciu o e-commerce. Jak to możliwe, że firma, która mi…
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Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow ...
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30:30In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth. Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity. He a…
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42. Prepping Your Website for Q4 Offers
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16:31Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders. But what exactly do you need to do? In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday. Resources: Download…
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How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You ...
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24:39In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it. We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation. She explains the risks of "flying blind" …
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183. How to Make Money Selling Digital Businesses with Gregory Elfrink
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32:27On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Gregory Elfrink, Head of Marketing at Empire Flippers. If you’re not familiar, Empire Flippers is the largest curated marketplace for buying and selling online businesses, from content sites and SaaS companies to e-commerce stores and agencies. Greg’s story is anyt…
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Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To ...
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21:25In this episode, we explore why AI is the next big business lever for e-commerce. Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention. He also explains the biggest risks for brands that aren't adapting t…
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41. Planning Your Black Friday Offer: Step One, Review Your Data
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17:49As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year. You know you need to have an offer but you aren't sure where to start of what to do. This is the episode for you. Jessica dives into the first step when it…
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Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs
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26:34For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when resources are limited. He explains that many founders reach this “weird middle stage” where they’ve proven …
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182. How To Align Marketing With Business Goals with Francesco Alfano
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27:36On this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Francesco Alfano, a Toronto-based digital marketing leader with over 12 years of experience. He has worked with some of Canada’s most recognized brands, including Rogers & Shaw Communications and Campbell’s Soup Company. Francesco has built his career around turning b…
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119. B2B Brand Strategy - jak budować silną markę, która wspiera biznes - Michał Burda - fellowheads
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45:53Cześć! Dzisiaj zapraszam Was na specjalny odcinek, który pochodzi z naszej konferencji Fundamenta e-commerce B2B, która odbyła się w czerwcu 2025 roku. Wystąpili na niej topowi eksperci B2B, którzy poruszyli tematy kluczowe dla sukcesu firm w tym segmencie. Odcinek, który usłyszycie, to prelekcja Michała Burdy, CEO fellowheads (dawniej Estru). Mich…
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