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The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net
 
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Insurers serving the entertainment industry find their efforts work best when they adopt many of the same tactics as their audience: informative presentations and high-impact materials backed by an energetic approach. Broker LeConte ("Count") Moore is managing director of DeWitt Stern's entertainment and media division. Moore is a featured speaker …
 
Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.Oleh news@ambest.com (news@ambest.com)
 
The vice president of marketing for Sun Life Financial U.S. Ed Milano talks about the many ways the company reaches out to brokers and consumers including a partnership with the National Basketball Association.Oleh news@ambest.com (news@ambest.com)
 
Chip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.Oleh news@ambest.com (news@ambest.com)
 
Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they help launched a new program to better identify prospects and help agents acquire customers for personal lines business in the latest edition of The Insurance Marketing Podcast. Both are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertisi…
 
Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.Oleh news@ambest.com (news@ambest.com)
 
Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage.…
 
Kevin McCarthy, Vice President at Risk Metrics Corp., an insurance data and information services company, discusses how marketers can better use data on policies, types of coverage and business trends to better focus their efforts and keep abreast of developments with competitors. Lee McDonald hosts.…
 
Tara Russell, Director of Marketing Communications for Lexington Insurance, explains what it's like to market and communicate on behalf of the U.S.'s largest surplus-lines writer, including how to support new products and initiatives.Oleh news@ambest.com (news@ambest.com)
 
Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance, explains what it's like to market and communicate on behalf of one of the nation's largest insurers, including in rapidly developing areas such as social media and enthusiast events.Oleh news@ambest.com (news@ambest.com)
 
Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant di…
 
Steven Schreibman, who helped launch Nationwide's "Life Comes at You Fast" and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.…
 
Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.Oleh news@ambest.com (news@ambest.com)
 
Most insurance customers renew their policies but more than a third shop for another carrier in the last 12 months. That's because of disappointing service with their current carrier or some other external factor. Jeremy Bowler of J.D. Power and Associates previews his presentation at the 2008 Insurance Marketing and Advertising Summit, set for Nov…
 
Jon Swallen, Senior Vice President, Research, TNS Media Intelligence, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines what insurers are spending in various marketing channels and how the overall numbers are exploding.…
 
Siobhan McNulty, Assistant Vice President, Corporate Public Relations and Communications, Old Mutual Financial Network and Rena Kilgannon, Principal, Kilgannon, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Their presentation describes how the 150-year-old ins…
 
Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how MassMutual is taking a surprising approach in some of the mos…
 
Steve Sullivan, Senior Vice President, Communications Services, Liberty Mutual Insurance Company at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His keynote presentation describes how the P/C industry's fastest-growing top-tier insurance group takes marketing to…
 
Donna Wares, Senior Manager, Agent Marketing, Hagerty Insurance Agency, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how Hagerty is using the independent-agent market to reach core customers.…
 
Jay M. Jaffe, President, Actuarial Enterprises Ltd., at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines how marketers need to know more about the financial underpinnings of insurance products so they can market more effectively.…
 
Marci DeVries, Vice President, Digital Communications, Imre Communications, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on what marketers need to know about the new media and how to take advantage of fast-changing technologies and fo…
 
Andra C. Basora, Vice President, Web and Editorial Services, Insurance Information Institute, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on some of the new initiatives the III is making that brings online insurance information to a …
 
Don Jackson of the Jackson Consulting Group Ltd. Don's presentation, Direct and to the Point, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation focuses on Insurance direct marketing -- what works, what doesn't and why.…
 
Luis Sahagun, Multi Cultural Ad Manager at Farmers Insurance, explains how it takes more than translating advertisements and commercials to reach diverse markets. Elements such as color, style and focusing on the family vs. individuals are vitally important.Oleh news@ambest.com (news@ambest.com)
 
Actuary Jay Jaffe describes how insurance marketers can become better contributors to profitability by focusing on the financial underpinnings of insurance products and what kind of marketing outreaches that product can support.Oleh news@ambest.com (news@ambest.com)
 
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