Podcast Omnichannel terbaik (2025)

1
The hot seat - customers ask us anything, live from ASUG Tech Connect ’25 28:13

3h ago28:13

28:13

At ASUG Tech Connect 2025, Jon Reed, Josh Greenbaum, and ASUG CEO/Chief Community Champion Geoff Scott took the hot seats for 30 minutes of "ask us anything" audience questions on the show floor. We kick off the podcast with reactions to the show, before turning it over to a series of very sharp audience questions from customers, including issues o…

1
CCE 2025 - can we get to decision intelligence? Is AI disruptive to research? Kolksy part two 27:05

2M ago27:05

27:05

In part two of my on-site taping at CCE 2025 with Esteban Kolsky, we get into what he's learned in the past year on curating intelligence for executives. But why is there a need for this service? How are the big analyst firms falling short? Is the AI research disruption real, BS, or some combination? Kolsky walks us through what he's learned in the…

1
CCE 2025 - is the AI debate becoming more intelligent? With Esteban Kolsky 21:44

2M ago21:44

21:44

In part one of my two part podcast series with Esteban Kolksy, Chief Distiller, Constellation Research, we discuss the AI debate, and our differences with that debate, and each other. Has the AI discussion changed this year at CCE 205? What were the key issues - and is there an AI gap between vendors and customers? We also hash out AI context, and …

1
The Oracle AI World 2025 podcast review - with Brian Sommer 45:32

2M ago45:32

45:32

On the final day of Oracle AI World 2025, before their Vegas escape, Jon Reed and Brian Sommer sit down and look to make sense of what they just heard, from Oracle's AI visions to customer realities - how do the two match up? Where are the success stories coming from? What does AI readiness look like? Does Oracle have a competitive edge in AI, if s…

1
SAP Connect 2025 - the end-to-end podcast review 49:35

2M ago49:35

49:35

For my final podcast in the SAP Connect series, I get the process/line of business view from analyst and series regular Josh Greenbaum. Josh has advocated for an end-to-end SAP event for a while. So was the ambitious SAP Connect a success? What worked? What didn't? Was the end-to-end potential realized? What did we hear from customers on the ground…

1
SAP Connect 2025 in review - a cloudy BTP angle with Brian Dennett 39:36

2M ago39:36

39:36

In the first of two SAP Connect 2025 podcast wraps, I sat down with Brian Dennett of Lemongrass, and SAP Mentor. We discussed the pros and cons of this ambitious show, and what Brian learned on the ground in pursuit of BTP and BDC clarity. We also get into the state of SAP public cloud ERP, a topic that was not front and center at the show but rema…

1
SAP Connect Watch Party live - opening keynote reactions recap 25:48

2M ago25:48

25:48

In this recap of the SAP Connect opening keynote live Watch Party, you can hear the pre-game and post-game breakdowns with myself, Josh Greenbaum, Bonnie Tinder and Thomas Wieberneit, who crashed the post-game review. This was a compelling keynote to review, but as always we had our pros/cons, high points and nits. If you want to see the full video…

1
Enterprise Month in Review - Where is the innovation HR tech? - with Stacey Harris of Sapient Group 1:05:34

2M ago1:05:34

1:05:34

It's time - to rehash the event season to date and ask: where is the actual sign of innovation? Join us - and help sort out the promising HR tech from the BS, we've got special guest and HR tech analyst par excellence Stacey Harris joining Jon Reed and Brian Sommer. Harris should also have fresh data on what matters to customers and HR leaders. Bri…

1
Good analysts, bad analysts, and yes, AI - with Hyoun Park 1:04:30

3M ago1:04:30

1:04:30

What makes a good enterprise analyst? There is no one I'd rather ask that Hyoun Park. But then why did Park move away from his analyst firm to work for an emerging AI vendor? (Levelpath). And how will AI change the analyst profession? It's time to mark Hyoun Park's career shift with a send off like no other: an interactive discussion on everything …

1
Enterprise Month in Review - AI versus professional services - and a leadership detox 1:07:43

3M ago1:07:43

1:07:43

Yup, it's time folks - the Enterprise Month in Review is upon us. This time we'll bear down on the so-called AI disruption of professional services and research, with epic special guest Frank Scavo. We'll also get Frank's take on Brian's leadership research reveal, and why we may need a leadership detox - or detox from toxic leaders. As usual, brin…

1
End of summer SAP blowout - what do customers need, and will fall events deliver? 53:38

3M ago53:38

53:38

As the summer winds down, fall event season is about to heat up, with a slew of events from SAP (and SAP's biggest competitors). But what do customers need from SAP right now? And can fall events deliver on that? How do you get what your team needs from hectic events, without getting lost in the vendor narrative? It's time for another SAP-in-review…

1
The enterprise month in review - AI recruitment misadventures, and other picks and pans 1:10:32

4M ago1:10:32

1:10:32

Get ready for another round of enterprise highs and lows, with Brian Sommer and Jon Reed issuing their top picks (and pans) of the month, and unveil another unexpected half-time segment - deconstructing AI and recruiting, with surprise guest Bonnie Tinder of Raven Intel. The three dig into the provocative prediction of the end of recruiters in six …

1
Enterprise keynotes are legacy, and LinkedIn is now the business TikTok? B2B video with Brent Leary 1:01:24

4M ago1:01:24

1:01:24

Is LinkedIn now the business TikTok? Are keynotes legacy artifacts? And why are Watch Parties the future of enterprise keynotes? Here's the full version of Jon Reed's talk with Brent Leary of CRM Playaz - where we learn why unscripted video content is more trusted - and builds buyer confidence. Note: you don't need the video version for this one, b…

1
Hot topics live at SAP Sapphire Orlando 2025 - the ASUG Hub "ask us anything" edition 32:50

6M ago32:50

32:50

At the end of the first official day of SAP Sapphire Orlando 2025, we taped a live podcast at the ASUG Hub with questions from the audience. On the mic: Jon Reed, your host, ASUG CEO Geoff Scott and analyst Josh Greenbaum. We gave our instant keynote reactions, and discussed the topics SAP needs to address to deliver for users - at Sapphire and als…

1
Enterprise Month in Review - the Mary Meeker + Accenture trend predictions blowout 1:20:47

6M ago1:20:47

1:20:47

As event season winds down, prognosticators have a lot to say about the future of the enterprise. Do Jon and Brian agree, or are these fever dreams? Let's review what we've learned this spring - and where customers go from here. As always, bring your savviest and snarkiest commentary, as you are an integral part of this show.... If you want to see …

1
Salesforce Connections 2025 - the podcast review with Rebecca Wettemann 32:34

6M ago32:34

32:34

On the final afternoon of Salesforce Connections, I catch up with Rebecca Wettemann, CEO of Valoir, to make sense of the what we just saw. Rebecca has some instructive thoughts on Salesforce's planned acquisition of Informatica - a topic we didn't hear much about at the show, but one worth discussing. We also discussed how this show compared with V…

1
Is this the end of ”do-not-reply marketing”? A hot take from Liz Miller at Salesforce Connections 2025 13:23

6M ago13:23

13:23

At Salesforce Connections 2025, Salesforce announced the Marketing Cloud Next - as the end of "do-not-reply" marketing. Is this a realistic goal for marketers? Is Marketing Cloud ready for the challenge? Time for a quick hot take from Constellation's Liz Miller, who was up for the challenge.

1
The SAP Sapphire 2025 podcast review - with Conor Riordan, chair UKISUG 55:50

7M ago55:50

55:50

In a time-honored Sapphire 2025 tradition, I located an empty hallway and commandeered a couple of chairs to debrief on what we heard in Orlando. This time, with a new guest, Conor Riordan, Chair at UKISUG. Riordan brings a fascinating perspective to this conference review, as he's had a deep career in SAP IT leadership before moving over to the bu…

1
SAP Sapphire 2025 - pre-game and post-game keynote review 24:13

7M ago24:13

24:13

For SAP Sapphire 2025 opening keynote, we took the old school retro chat backchannel, and turned it into a public watch party. I invited special guest commentators Bonnie Tinder and Josh Greenbaum, and it seemed to go pretty well. So for this podcast version, you can hear our pre-game keynote expectations, and then a post-game keynote wrap to see h…

1
Enterprise month in review - HR tech and PR detox edition 1:15:03

7M ago1:15:03

1:15:03

Yep, it's time for another Enterprise month in review. Join us live as Jon Reed and Brian Sommer issue their enterprise picks and pans. Our special guest on the virtual couch will be HR tech PR maven Jeanne Achille, who will help us sort through vendor hype and PR gotchas and chime in on the top HR tech stories. As always, bring your snarkiest/savv…

1
The SAP BDC review - and bridging the IT gap with better business cases 55:35

8M ago55:35

55:35

With SAP Sapphire and the ASUG Annual Conference right around the corner, Jon Reed reconvened with analyst Josh Greenbaum and ASUG CEO Geoff Scott for a two part podcast. Part one: a review of SAP's ambitious Business Data Cloud announcement, what we've learned since the launch news, and the open questions heading into Orlando. Then we shift into a…

1
Workshopping AI and human creativity - an impassioned reboot with Thomas Wieberneit 1:15:10

8M ago1:15:10

1:15:10

Yes, it's time to revisit my take on AI and human creativity, with trusted foil Thomas Wieberneit, who has plenty of insights and an ability to push my arguments. I'll have some fresh slides and fresh thinking on this topic, hot takes, and make a case for why enterprises are drastically underestimating the need for human creativity, and where AI do…

1
Active Inference AI versus LLMs - the latest developments with Denise Holt 30:47

9M ago30:47

30:47

Active Inference AI is not necessarily in conflict with LLMs, but Active Inference is definitely a different approach - one that challenges AI assumptions and opens up new thinking. It's been almost six months since Denise Holt shook up Constellation's Connected Enterprise event with a keynote on how Active Inference AI is changing the field. Since…

1
Enterprise month in review - SaaS vs AI agents, and our top picks and bricks 1:14:31

9M ago1:14:31

1:14:31

Yep, it's time - Brian Sommer and Jon Reed are back with the high and lows of the enterprise month, and your own salty commentary. Let's do this! Note - this is the first show of the year so there is a lot to cover, including a research dive into the flaws of LLMs and RAG/agent evaluation, and the status of the AI copyright situation. We attempt to…

1
Hashing out the perils and potentials of customization - live with Eric Kimberling 1:09:07

9M ago1:09:07

1:09:07

Eric Kimberling wrote a must-read post on the pros and cons of customization - and the debate is joined. In this special "blogs that matter" edition, we'll drill into Eric's analysis, and then take up some critical points customers should be aware of. As always, bring your sharpest and snarkiest viewpoints, your live comments are part of this show.…

1
The ZohoDay 2025 podcast review - did Zoho make its enterprise (and AI) case? 38:36

10M ago38:36

38:36

On the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the after…

1
Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:16

10M ago45:16

45:16

At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation.…

1
The Acumatica Summit 2025 Review - with Brian Sommer 34:48

10M ago34:48

34:48

Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff fro…

1
Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett 58:22

11M ago58:22

58:22

I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With…

1
Why the enterprise needs (live) visual narratives - with Heather Willems 58:53

11M ago58:53

58:53

AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a j…

1
Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead? 21:46

11M ago21:46

21:46

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and p…

1
Reaching the informed B2B buyer, recap 5 - the great context and AI debate 18:10

11M ago18:10

18:10

In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most ou…

1
Reaching the informed B2B buyer, recap 4 - winning B2B examples 10:57

11M ago10:57

10:57

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section s…

1
Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority 36:07

11M ago36:07

36:07

In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered co…

1
Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer? 18:02

11M ago18:02

18:02

Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content…

1
Reaching the informed B2B buyer, audio recap 1 - where the funnel goes wrong 16:17

11M ago16:17

16:17

To kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica …

1
Crashing the CRM Konvos AI Agent debate - full replay 1:05:07

12M ago1:05:07

1:05:07

I recently crashed the CRM Convos AI agents video show. Some of you may have seen me on there before - I have come on periodically in their AI debate series. So this time, they they had an interesting AI expert in the enterprise space, Andreas Welsch, to talk about the future of AI agents. At around the 27 minute mark, I crashed the podcast and sta…

1
Hashing out CIO pitfalls - with Tim Crawford 50:28

12M ago50:28

50:28

CIOs are in the pressure cooker. But advice is often cookie cutter. No cookie cutters with my next guest, Tim Crawford. We'll count down top CIO mistakes and Tim's top/overlooked CIO moves for being business-relevant, AI-savvy etc. I've wanted to get Tim on the show for a while, this is going to be a dandy - bring your sharpest and snarkest questio…

1
Workshopping personalization - is great enterprise content still relevant? 1:22:22

12M ago1:22:22

1:22:22

Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest…

1
Cosa centra l'AI con l'Omnicanalità? Lo spiega il Prof. G.Noci del Politecnico di Milano [BONUS TRACK] 2:12

12M ago2:12

2:12

BONUS TRACK 𝗖𝗵𝗲 𝗰'𝗮𝘇𝘇𝗲𝗰𝗰𝗮 𝗹'𝗔𝗜 𝗰𝗼𝗻 𝗹'𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹? Ci si mette la parola "intelligenza artificiale" perché è il trend del momento???? Fattelo spiegare dal Prof. Giuliano Noci PRODOTTO ≫ produzione ≫ transazione 𝗗𝗔𝗧𝗢 ≫ 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘇𝗮 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹𝗲 ≫ 𝗲𝘀𝗽𝗲𝗿𝗶𝗲𝗻𝘇𝗮 L'intelligenza artificiale come nuovo sistema produttivo: il focus non è più sulla scala della …

1
GTM nel 2025: Buyer enablement ed AI. Con insights su ricerca Osservatori Omnichannel 2024 30:24

1y ago30:24

30:24

GTM & RevOps nel 2025. E' tutto un tema di AI o le aziende stanno vendendo ancora come nel 2015? Ultima puntata dell'anno e della stagione 3. Con gli insights dal Congresso Osservatori Omnichannel 2024 del Politecnico di Giovedi 28/11 Cosa è il buyer enablement? Perché il GTM è radicalmente diverso e passa per la capacità di risolvere l'indigestion…

1
L'allarme dell'AI per l'Italia. Apertura Prof. Noci a Osservatori Omnichannel 2024 [BONUS TRACK] 10:20

1y ago10:20

10:20

BONUS TRACK L'AI azzererà il vantaggio competitivo costruito in un secolo dalle aziende italiane. Prof. Giuliano Noci @ Osservatori Digital Innovation Omnichannel Non servono commenti - Fallo girare 🪦 Italia Chiudiamo la terza stagione del podcast con il botto! Qui il link al video su Youtube: https://youtu.be/JFplo6GJQCE Fallo girare! Ci rivediamo…

1
GTM nel 2025: l'email marketing è morto? Linkedin Live 25.11.24 24:09

1y ago24:09

24:09

Non sono l'unico ad avere questo problema. Tutte le aziende hanno bisogno di lead. Ma l'email marketing outbound NON FUNZIONA PIU'! I buyers sono sempre più difficili da raggiungere I cicli di vendita sono imprevedibili La tecnologia continua a cambiare Quello che hai sempre fatto, funziona sempre meno. Capita anche a te? Ti racconto i numeri veri,…

1
Enterprise month in review - IT FinOps and AI with Hyoun Park 1:01:33

1y ago1:01:33

1:01:33

Yep, it's that time again. Join Brian and Jon for their rollicking review of the highs and lows of the enterprise event circuit - along with their article picks and pans. Speaking of article picks, special guest Hyoun Park will join the show to talk about his notable blog post on the state of IT FinOps. We'll also revisit Hyoun Park's landmark post…

1
How can analyst relations serve customers better? Hashing it out with Tim Crawford 36:45

1y ago36:45

36:45

In the end, shouldn't analyst relations service customers better? Shouldn't enterprise analysts advocate for customer concerns? After discussing CIO pitfalls/opportunities with Tim Crawford of AVOA, we pick up in this podcast with a spirited discussion of the future of analyst relations - with a vigorous chat of experts keeping us on track. This wa…

1
ASUG Tech Connect review - Jelena Perfiljeva of Boring Enterprise Nerds 44:48

1y ago44:48

44:48

On the final day of ASUG Tech Connect, Jon gets a strong (overdue) podcast debut from Jelena Perfiljeva of the Boring Enterprise Nerds. During this taping, Perfiljeva was fresh off her interactive session on the state of SAP developers - where clean core turned into the topic that stirred up the room. Perfiljeva explains why, which leads to a diffe…

1
What can Unit4’s strategy tell us about the direction of cloud ERP (and enterprise AI?) 42:41

1y ago42:41

42:41

At the end of a vigorous session with Unit4's leadership team, Jon Reed and Brian Sommer camped out in an unused conference room to break down what they learned. While successfully dodging interruptions from the hotel staff, Brian and Jon hash out Unit4's "self-driving" cloud ERP approach, the service industries they are targeting, and why this ven…

1
CCE 2024 - how active inference shook up the AI conversation - with Esteban Kolsky 16:50

1y ago16:50

16:50

In this 15 minute companion podcast, Jon Reed asks Esteban Kolksy about the highlights of his "Beyond Gen AI" panel - and why active inference AI shook up the AI conversation this week. Active inference AI still has a lot to prove, but because it is *not* from the deep learning area of AI, its promise lies in moving beyond probabilistic AI (correla…

1
Customer intelligence is what we’re missing - inside the evil plans of Esteban Kolsky 33:03

1y ago33:03

33:03

For part one of this on-site podcast from Constellation Connected Enterprise 2024, we have the triumphant return of Jon's sparring partner and occasional enterprise muse Esteban Kolsky, who has launched a new customer intelligence venture with Alan Berkson. Why? And how has this re-inspired Kolsky? We get into the context of the stale and/or noisy …

1
AI, RPA, and the realities of change - UiPath Forward review with Alyx MacQueen 31:07

1y ago31:07

31:07

On the final media/analyst day of UiPath Forward, Jon sat down with diginomica's own Alyx Macqueen, who makes their podcast series debut. Macqueen has been tracking UiPath closely, but given the AI agents fanfare and CEO Daniel Dines proclaiming an "act two" for the company, much has changed. What does this mean for customers, and what did we learn…

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