This podcast is focused on sharing Business Ideas with Real Estate Agents and small business owners. Most of our Episodes are recorded during our Business Meetings at Bickerstaff Parham Real Estate. If you are interested in growing professionally and personally, then you've found the right Podcast.
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The Future of Real Estate 2022 forecast
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In this Sales Meeting Reynolds Bickerstaff shares economic data to support his predictions for the 2022 Housing Market.Oleh Reynolds Bickerstaff
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Oleh Reynolds Bickerstaff
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During this Sales Meeting we will discuss ways to market your business, promote your properties and bring value to your clients. Shelter in Place is forcing us all to do things we should have adopted weeks, months or even years ago. Real Estate is changing. Technology isn't taking the place of real estate agents, but it is making those agents and r…
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Referral Marketing: Why do we give referrals?
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According to Larry Kendall and Scott Degraffenreid, we give referrals to LOOK GOOD. Did you know that a face to face referral has an 80% success rate when compared to advertising? This incidence of consideration is a term that addresses how often you defer to a referral or piece of advertising when considering a purchase. Statistics show that when …
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Self-Awarenes: the most important component of Emotional Intelligence.
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After reading a few of Dr. Tasha Eurich's articles in Harvard Business Review and watching her TED Talk on Self-Awareness, I applied her research to Real Estate. This video includes her findings on Self-Awareness and my thoughts on how Real Estate Agents can use this information to improve their Emotional Intelligence.…
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Emotional Intelligence for REALTORS
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Great Realtors come in all shapes and sizes. Some are reserved and analytical, while others shout their messages from the mountaintops. Different situations call for different styles. But the best Realtors all have a high degree of emotional intelligence. This is the ability to monitor your feelings and those of others and to use that information t…
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Transaction Mindset vs. Referral Mindset: PART 2
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As you move from a Transaction Mindset to a Referral Mindset the 4th item to focus on is Consistency and the 5th is your FLOW. After attending a seminar by Ninja Selling Founder, Larry Kendall, and reading his article in Real Trends, I created a presentation to share his ideas. These simple practices will help you build stronger relationships and i…
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Transaction Mindset vs. Referral Mindset
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Why are our clients afraid to refer their friends to us? They are afraid we won't make them look good to their friends and family. I attend a session at the Leading RE Conference in Vegas, lead by Ninja Selling Founder Larry Kendall. He believes there are 5 keys to Earning referrals and I'll share 3 of them in this video and the remaining 2 next we…
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Trust Agents Part 2: The Archimedes Effect
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2 weeks ago we reintroduced you to "Trust Agents" by Chris Brogan & Julien Smith. Now, we will complete the discussion by introducing you to the "Archimedes Effect." "But Reynolds, what does this have to do with Real Estate?" Great question. Archimedes discovered Leverage, along with many other things. I will share some ideas about how to leverage …
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After reading "Trust Agents" by Chris Brogan and Julien Smith for the 3rd time, I updated my presentation to focus on what Real Estate Agents should be doing in 2019. Trust Agents are people who humanize the Web with Social Capital. Non sales-oriented, non-high-pressure marketers who speak technology fluently. They use the web to be genuine, to hum…
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What trends will gain significant marketshare in 2019? Who will attempt to disrupt our industry? What tool should agents add to their marketing strategy? In the first episode of 2019, Reynolds share's his predictions for the industry.Oleh Reynolds Bickerstaff
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In this business meeting we share 3 principles from Admiral William H. McRaven's book "Make Your Bed." His address to the 2014 graduating class of the University of Texas went viral, because his principles learned during his 37 years as a Navy Seal, can be applied in our daily lives. 1. Start your day with a task completed. 2. Life is Not Fair. 3. …
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Is it a Nice to Have or Need to Have?
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The founder of the Boston Beer Company, Jim Koch, shares tons of business strategies in his book “Quench Your Own Thrist.” This video on covers 3 of them: 1. Don’t risk what you have to get what you don’t need. 2. Don’t hire until employees will pay for themselves, either in sales or cost savings day 1. 3. Never hire someone unless they raise the a…
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Can you summarize your purpose in 35 words or less? To create a Strategy Statement for your team, you will need to define the Objective, Scope and Advantage. In this podcast we discuss the Harvard Business Review article, "Can you say what your strategy is?" by reviewing the story of Edward Jones, the financial adviser.…
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Relationships are the foundation of all businesses. Once a relationship is established, it is less expensive to maintain this relationship, than it is to go out and develop a new one. The benefit of filling up your pipeline and having the discipline to keep it full every month, is soon realizing that there is an unlimited supply of business waiting…
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Successful people understand: 1. The Madness of the Morning 2. It's Matter of Will Power 3. Important, but not Urgent Things 4. How to make over their morning. This presentation highlights strategies from Laura Vandekam's book "What The Most Successful People Do Before Breakfast." To watch the video recording, please visit: https://www.youtube.com/…
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Daily Rituals: Set of Predetermined Actions
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Rituals are a set of predetermined actions. Are yours Mindless and Counterproductive or Intentional and Useful? We've been using Michael Hyatt's Full Focus Planner for several months now. It's amazing how productive one can become by creating & following some daily rituals.Oleh Reynolds Bickerstaff
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This is a quick review of the most important topics we've discussed this year. Consider this our greatest hits of 2018. If you don't have time to watch or listen to all of our business meetings, then this is the video/podcast for you.Oleh Reynolds Bickerstaff
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Children can teach us so much about sales. What does the word No mean to a child? Almost nothing. During this discussion we present the advantages of asking your clients Open and Closed Questions. Also we cover the Trial Close, Assumptive Close, Alternative Close, Take Away Close and the Final Close. Always Be Closing!…
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There are Four Characteristics that will help you become a better negotiator: (1) Be Patient (2) Be Confident (3) Be Empathetic (4) Be Likable. Before any negotiations are to begin, you will need to develop a process for assessing your client's needs. During this podcast we will offer 7 tips to help you become a better negotiator.…
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The Brutal Facts: Stockdale Paradox
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Have you heard the story of Admiral Jim Stockdale? It's found in Jim Collins book, "Good to Great." The Stockdale Paradox: Retain faith that you will prevail in the end, regardless of the difficulties. And at the same time, Confront the most brutal facts of your current reality, whatever they might be. We discuss how to Lead with Questions, not Ans…
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This presentation is based on the Harvard Business Review Article: Are You Solving the Right Problems. The point of reframing is not to find the the real problem, but to see if there is a better one to solve.Oleh Reynolds Bickerstaff
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This is the store of Cirque du Soleil. An international best seller, "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne, teaches us how to create Uncontested market space and make the competition irrelevant. The slides used in this presentation are curtesy from Harvard Business Review. How do you create and capture new demand in the Real Estate…
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Brand Essence: The DNA of your Brand
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The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand. A customer must say "I get it," "I want it," and "I can't find it anywhere els."Oleh Reynolds Bickerstaff
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Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."Oleh Reynolds Bickerstaff
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What is the one thing you have control of in every situation? Our ATTITUDE.Oleh Reynolds Bickerstaff
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Developing Your Personal Philosophy
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Jim Rohn was a world renowned expert on Business Philosophy. In this meeting we discuss many of his principles for developing Your Own Personal Philosophy.Oleh Reynolds Bickerstaff
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