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Konten disediakan oleh Benjamin Suggs. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Benjamin Suggs atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Dental Flow Podcast

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Konten disediakan oleh Benjamin Suggs. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Benjamin Suggs atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.

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24 episode

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Dental Flow Podcast

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iconBagikan
 
Manage series 3571257
Konten disediakan oleh Benjamin Suggs. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Benjamin Suggs atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.

  continue reading

24 episode

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Introduction In this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons. Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinion! Pros of Online Booking Systems Ease of Action for Patients Simplifies the appointment booking process, increasing the likelihood of patients taking action. Immediate Booking Capability Patients can book appointments in real-time, reducing the chance of forgetting their intention to schedule. Preference of Younger Generations Younger generations prefer online interactions over phone conversations, making online booking more appealing. Cost Efficiency Reduces missed opportunities due to busy phone lines and allows for more appointments to be filled. 24/7 Availability Patients can book appointments outside of business hours, increasing convenience and accessibility. Cons of Online Booking Systems Higher No-Show Rates Online bookings may lead to more no-shows compared to personal interactions with front desk staff. Loss of Schedule Control Some practitioners feel they lose control over their scheduling preferences and nuances. Reduced Human Interaction Less personal connection may hinder the development of long-term relationships with patients. For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need for proper planning and preparation when considering a practice sale. He also highlights the importance of understanding lease agreements and the impact of real estate on practice valuation. Chapters 00:00 Introduction to Dental Practice Brokerage 05:57 Matt Poppert's Journey to DDS Match South 12:04 The Importance of Confidentiality in Selling Practices 17:57 Understanding the Market: DSOs vs. Private Buyers 23:58 Types of Dental Practices and Their Valuation 29:55 Preparing for a Successful Practice Sale Want to watch this episode? https://www.youtube.com/watch?v=_2HKnTGDAHc Takeaways Confidentiality is crucial when selling a dental practice. Most practices are sold from doctor to doctor, not to DSOs. Planning for an exit strategy should start early in a dentist's career. The value of a practice is based on its current revenue, not past performance. Lease agreements can significantly impact the sale of a practice. Understanding the market dynamics is essential for sellers. There are many buyers available, not just DSOs. Proper planning can prevent loss of practice value due to unforeseen circumstances. Matching the right associate with a practice is key to successful transitions. Networking with professionals in the industry can aid in the selling process. Sound Bites "Confidentiality is of the utmost importance." "Landlords are professional business people." "It's never too early to start planning." Connect with Dental Practice Broker Matt Poppert and DDSMatch South Website - https://ddsmatchsouth.com Instagram - https://www.instagram.com/ddsmatch.south/ Facebook - https://www.facebook.com/ddsmatchsouth For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
Planning Your Dental Practice's 2025 Digital Dental Marketing Plan Overview The podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025. Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance. Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance. Assumptions Focus on UX website design, clear calls to action, and personalized content. SEO strategies include on-page optimization, off-page strategies, content creation, and video integration. Paid ads offer hyper-focused targeting and effectiveness in driving key services. Conversion strategies involve sales processes, phone skills, automation, and online booking. Reviews and referrals are crucial for building reputation and attracting new patients. Loyalty and re-care strategies include reminders, database reactivation, and social media engagement. Testing Strategy Utilize Google Business Profile page optimization for local SEO. Implement strategies for reviews, referrals, loyalty, and re-care to engage patients. Ensure personalized and engaging content on social media and newsletters. Consider automation for reminders, database reactivation, and engaging patients. Focus on enhancing digital experiences, leveraging automation, and ensuring HIPAA compliance for successful digital marketing in 2025. Dentist Spotlight: Robson Crossing Dentistry - Dentist in Flowery Branch GA Find them on Google - Dentist Flowery Branch For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYI Leveraging YouTube for Dental Practices Overview YouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base. Creating video content is essential for leveraging YouTube effectively to reach potential patients. Different types of videos, such as long-form and short-form, can be used to engage with viewers and promote dental services. Client testimonials in video format can be a powerful tool for building trust and credibility. Assumptions The success of using YouTube for dental practices requires consistent content creation and posting to build a presence over time. Integrating video content on both YouTube and the practice's website can enhance visibility and engagement. Running YouTube ads through Google Ads provides targeting opportunities to reach specific audiences effectively. Testing Strategy Utilize skippable ads on YouTube to reach a broad audience and measure view-through rates for different video lengths. Implement demographic targeting, interest-based targeting, and keyword targeting to optimize ad placements. Monitor the effectiveness of YouTube ads for brand building and direct response to assess the impact on practice visibility and patient acquisition. Dentist Spotlight Knox Valley Dental - Dentist in Farragut - Knoxville TN - https://knoxvaleydental.com Google Page - https://g.co/kgs/YXZUM8e Facebook - https://www.facebook.com/Knoxvalleydental For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=BeIRxrmRJVE&t Optimizing Your Practice Name: A Guide for Dental Practices Introduction Importance of choosing a business/practice name Relevance for both startups and established practices Examples of Rebranding Dentist renaming practice due to new additions Consolidating multiple practices under one name Key Considerations for Practice Name Memorable and professional name Differentiation from competitors Target audience alignment URL Availability Importance of securing a matching URL Preferable extension (.com) for online presence Inclusion of Town Name in Practice Name Historical value vs. current SEO practices Potential confusion for search engines and patients Conclusion Importance of thorough research before finalizing a practice name Consider professional assistance for naming or renaming processes Practice Spotlight Sugar Hill Corners Dentistry - Sugar Hill, GA Website: https://sugarhillcornersdentistry.com GBP: https://g.co/kgs/t5StzuP Looking for interesting news? Check out Writing a Blog Post For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=KPbx6EpVedo Responding to Positive Reviews for Dental Practices Importance of Responding to Positive Reviews Google likes to see activity on its platforms Shows engagement and activity on your Google Business Profile Politeness and gratitude towards patients who leave positive reviews Why Responding to Positive Reviews is Essential Google's preference for active engagement Politeness and gratitude towards patients Impact on SEO and reputation among potential new patients How to Respond to Positive Reviews Log in to the back end of your Google Business Profile Click on "reply to reviews" or select a specific review to respond to Keep responses generic, HIPAA compliant, and appreciative Start with "Thank you," include a generic comment, and end with an invitation to return Optionally include a keyword for your location but avoid sounding forced or robotic Benefits of Responding to Positive Reviews Improves SEO by showing activity on your profile Demonstrates appreciation to patients and potential new patients Enhances the overall reputation of your dental practice Conclusion Regularly respond to all positive reviews to maintain engagement Positive impact on Google's perception and patient relationships Contributes to a positive online presence and reputation for your dental practice Practice Spotlight Brielle Dentistry Co. Website: https://brielledentistryco.com GBP: https://g.co/kgs/46hqVNL IG: https://www.instagram.com/explore/locations/1774419222621823/brielle-dentistry-co/ Youtube: https://www.youtube.com/@thedentistryco For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on YouTube, please go to : https://www.youtube.com/watch?v=jYIXkRp1RSc How to Respond to Negative Google Reviews Identify the Negative Review Look up the reviewer in your system to verify if they are an actual patient. Determine if there was a mistake on your end that needs to be acknowledged. Crafting Your Response If there was a mistake, admit it and express a commitment to improving. If you disagree with the review, consider different response approaches: Politely invite further discussion to resolve the issue. Politely disagree without specifics due to privacy regulations. Politely wish them well in finding a more suitable provider. In rare cases, respond more assertively while maintaining professionalism. Consider Response Patterns Check for patterns in negative reviews to address systemic issues in your practice. Respond not just for the reviewer but for potential future patients reading the review. Levels of Response Decide on the appropriate level of response, considering legal action for extreme cases. Maintain a professional and non-petty tone in all responses. Importance of Responding Even if the response is generic, it shows attentiveness to feedback and a commitment to addressing concerns. Demonstrates to potential patients that you take feedback seriously and are proactive in resolving issues. Conclusion Responding to negative reviews is crucial for managing your online reputation. Show professionalism, willingness to address concerns, and a commitment to improving patient experience. Client Spotlight Nelsen Dental Excellence - Charlotte, NC Website: https://charlottedentist.org/ GBP: https://g.co/kgs/7jVYxuV For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
Dental SEO Hack: Leveraging Google Business Profile Q&A for Better Local SEO Importance of Google Business Profile Claiming and optimizing your Google business profile is critical for online marketing. Key component for showing up in the map pack on Google search results. Focus on Q&A Section Google business profiles have a Q&A feature for customers to ask questions. Businesses can answer these questions to provide information to potential customers. The SEO Hack Create a separate email to ask questions on your own Google business profile. Answer these questions strategically with keywords related to your services. Helps boost SEO by associating relevant keywords with your business profile. Benefits of the Hack Improves SEO ranking on Google. Provides valuable information to potential customers. Enhances visibility in local searches. Implementation Tips Consistency is key, aim to ask and answer questions regularly. Use keywords and local locality keywords in your responses. Incorporate this hack into your overall SEO strategy for best results. Conclusion Quick and simple hack that can be done efficiently. Consider incorporating this strategy into your SEO efforts for better online visibility. Professional assistance is available for advanced SEO strategies. Client Spotlight Brunswick Smiles Website: https://brunswickdentistry.com/ GBP: https://g.co/kgs/VzLt9ie For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=njSZnGY-ZtI Leveraging Social Media for Dental Practices Introduction Importance of social media for dental practices Focus on strengthening the dental practice brand in the local area Three Key Areas to Utilize Social Media Displaying Practice's Personality Avoid focusing solely on dental content People don't actively seek dental information on social media Aim for personal, fun, and engaging posts Encourage staff to contribute personal stories or events Appeal to the target audience, especially moms who make healthcare decisions Showcasing Practice's Values Highlight charitable work or community involvement Project values and ethics on social media platforms Promote activities that reflect the business or personal values of the practice owner Demonstrating Expertise Share before-and-after photos of dental work Emphasize full-face transformations to showcase results Engage audience with visual content (photos or videos) Balance between showcasing expertise and maintaining engagement Tips for Content Creation Avoid posting text-only content Prioritize visual content (photos, videos) Incorporate fun and engaging elements in posts Consider hiring a videographer for regular content creation Strive for content that encourages audience engagement Conclusion Emphasize the importance of fun and social content for attracting patients Encourage creativity and originality while drawing inspiration from other dental practices Focus on creating a strong online presence that reflects the practice's personality, values, and expertise Client Spotlight Alma Family Dentistry Website: https://almafamilydentistry.com/ GBP: https://g.co/kgs/utnrg4i For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=-dellPfB9W0&t Creating a Great Dental Logo and Visual Identity for Your Practice Importance of Visual Branding Starting or rebranding a dental practice requires a strong visual identity. Consists of logo, color palette, fonts, and overall imagery used in marketing. Logo Represents the practice visually and appears on various platforms. Should quickly convey what the practice does. Personal preference plays a role, but clarity is crucial. Avoid overly complex designs that may not immediately communicate the practice's focus. Color Palette Choose colors that you like and are neutral. Avoid colors that may evoke negative associations (e.g., bright red resembling blood). Fonts Balance between modern and traditional aesthetics. Ensure readability and legibility for a better user experience. Consistency in font usage across platforms is ideal. Imagery Reflect the demographics of the practice's area in photos. Use representative images, avoiding clichés like metal utensils in mouths. Focus on showcasing happy, healthy smiles as the end result of dental care. Consistency Maintain consistency in branding across all platforms. Consistent branding enhances memorability and association with the practice. Conclusion Consistent branding is key for a memorable visual identity. Seek professional help if needed for creating a strong visual brand for your dental practice. Client Spotlight Powder Springs Dentistry for Kids Website: https://powderspringsdentistryforkids.com GBP: https://g.co/kgs/m37DpWT For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
To view this podcast on Youtube, please go to: https://www.youtube.com/watch?v=zESlsCJOoXE Hello everybody! In this video, I delve into the concept of a unique selling proposition and its significance for dental practices and businesses. I discuss key components such as vision alignment, competitive differentiators, and demographic congruence. Understanding these elements is crucial for crafting a compelling value proposition that resonates with your target market. No specific action is requested from viewers, but absorbing this information can greatly enhance your marketing strategy. Chapters 00:00 Defining Unique Selling Proposition 02:22 Vision Alignment 06:12 Demographic Considerations 11:01 Crafting a Solid Proposition This week's client spotlight: Shore Endodontics: website - Sea Girt - Toms River For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
In this video, I share valuable insights on enhancing patient experiences in dental practices based on observations from Disney World and Ritz Carlton. I discuss the importance of creating a warm and welcoming atmosphere, personalization, and empowering every employee to prioritize patient satisfaction. I challenge viewers to evaluate their practice's ambiance, interactions, and overall patient journey to foster loyalty and positive referrals. Chapters 00:00 - Setting the Stage with Disney World Experiences 03:07 - Creating Immersive Environments 06:49 - Empowering Employees for Patient Care 08:44 - Personalization and Special Touches Learning from Disney World for Dental Practices Immersive Experience Disney World creates immersive experiences through attention to detail in visuals, scents, and music. Dental practices can create a calming environment by focusing on mood, music, and smells to reduce patient anxiety. Empowered Employees Disney empowers all employees to solve problems and create amazing experiences for visitors. Dental offices can empower their team to make patients feel special and valued, leading to a positive experience. Personalization Disney personalizes experiences using technology like watches to greet visitors by name. Dental practices can use patient information to greet individuals personally and make them feel special. Transparency Disney provides real-time wait information for rides, promoting transparency. Dental practices should communicate openly with patients about wait times and delays to avoid negative experiences. Training and Continuous Improvement Disney emphasizes training for employees to ensure top-notch service. Dental practices should focus on continuous improvement to create a welcoming and anxiety-free environment for patients. Creating a Memorable Experience Focus on creating a warm, welcoming environment in dental practices to encourage patients to return. Building a positive patient experience leads to patient retention and referrals, which are key to the success of a dental practice. Featured Client: Knox Valley Dental - https://knoxvalleydental.com Map - https://g.co/kgs/7ZidkNd For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
Introduction In this episode, Ben delves into the difference between Google and Facebook ads for dentists. He explores the differences in targeting, conversion rates, and audience behavior. Understanding these platforms can help optimize ad strategies for better results. He also shares valuable insights on how to improve your ad performance. Google Ads Direct advertising Targeted based on specific search terms Higher intent searchers Bottom of the funnel audience Higher conversion rate More expensive but reaches people actively seeking services Facebook Ads Interruption advertising Targeted based on demographics Top of the funnel audience Lower cost per click Better reach for budget Higher likelihood of no-shows due to less intent Pros and Cons Google Ads Pros: Higher intent, higher conversion rate Cons: Costly, potential for wasted budget if not done correctly Facebook Ads Pros: Better demographic targeting, lower cost per click Cons: Higher no-show rates, less intent from audience Lead Magnets on Facebook Offering free value in exchange for contact information Nurturing leads through automated campaigns Transitioning top of the funnel audience to bottom of the funnel Effective in changing audience intent over time Conclusion Understanding the differences between Google and Facebook ads Considerations for implementing strategies for dental practices Contact information for further assistance from Flow New Patient Marketing 00:00 Introduction 05:08 Video Content Importance 08:49 Audience Awareness 11:41 Facebook Pros 13:38 Local Awareness Marketing 15:23 Ads Approach Client Spotlight Sugar Hill Corners Dentistry: - Website: https://sugarhillcornersdentistry.com - GBP Page: https://maps.app.goo.gl/82QHx4gMo9Amt6sW6 - Facebook: https://www.facebook.com/sugarhillcornersdentistry For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
Dr. Ilan Gamburg shares his experience of buying and expanding dental practices in New Jersey. He discusses the benefits of buying existing practices over starting from scratch and the importance of patient flow and revenue. Dr. Gamburg emphasizes the significance of office culture and creating a positive patient experience. He highlights the role of hygienists in building relationships with patients and the importance of having a fun and welcoming atmosphere in the practice. Dr. Gamburg also talks about the value of team building and involving the team in continuing education conferences. He emphasizes the importance of online reviews and providing a consistent patient experience. Keywords buying dental practices, expanding dental practices, patient flow, office culture, positive patient experience, hygienists, team building, continuing education, online reviews Takeaways Buying existing dental practices can provide immediate patient flow and revenue. Creating a positive office culture and patient experience is crucial for practice success. Hygienists play a significant role in building relationships with patients. Involving the team in continuing education conferences can foster teamwork and improve patient care. Online reviews are important for attracting new patients and building trust. Sound Bites "Hygienists do so much more than just clean teeth." "We wanted to market that the dentist's office is not a scary place." "Take care of the people that are coming in. Everybody gets, if you market, it's hard for people not to come in at all." Chapters 00:00 Introduction and Background 03:57 Assimilating Existing Patients and Rebranding 06:09 Advice for Dentists Buying Practices 09:32 Building a Positive Office Culture 11:31 Involving the Team in Continuing Education 16:18 Creating a Consistent Patient Experience 19:28 The Importance of Online Reviews Connect with Dr. Gamburg Brielle Dentistry Co.: https://brielledentistryco.com Brielle Dentistry Co. Location: https://g.co/kgs/MzfiSLb Ocean Dentistry Co.: https://oceandentistryco.com Ocean Dentistry Co. Location: https://g.co/kgs/fsGaXVd The Dentistry Co. Instagram: https://www.instagram.com/thedentistrycompany/ For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
In this episode, Benjamin Suggs discusses eight reasons dental practices' Google Ads may not work effectively. The first reason is budget, as setting a low budget may result in limited clicks and missed opportunities. The second reason is not having a compelling offer or special promotion, which can attract more clicks and conversions. The third reason is not utilizing location assets or ad extensions, which can help dominate the search results page. Other reasons include not leveraging assets like site links and call-outs, targeting the wrong geographic area, not using negative keywords effectively, not converting leads effectively, and relying on Google's AI instead of managing the campaign hands-on. Keywords: Google Ads, dental practices, budget, compelling offers, special promotion, location assets, ad extensions, site links, callouts, geographic targeting, negative keywords, lead conversion, Google's AI Takeaways: Setting an appropriate budget is crucial for the success of Google Ads campaigns. Having a compelling offer or special promotion can attract more clicks and conversions. Utilizing location assets and ad extensions can help dominate the search results page. Leveraging assets like site links and callouts can make ads more appealing and increase click-through rates. Targeting the right geographic area is important to avoid wasting ad spend. Using negative keywords effectively can prevent irrelevant clicks and save money. Converting leads effectively requires proper training and prompt follow-up. Managing the campaign hands-on is essential to ensure ads are aligned with the practice's goals and offerings. Chapters 00:00 Introduction: Eight Reasons Why Your Dental Practice's Google Ads Are Not Working 03:23 Reason 2: The Importance of Compelling Offers and Special Promotions 06:11 Reason 3: Dominating the Search Results Page with Location Assets and Ad Extensions 08:34 Reason 5: Targeting the Right Geographic Area for Effective Ad Campaigns 10:30 Reason 6: Using Negative Keywords to Prevent Irrelevant Clicks 12:51 Reason 7: Converting Leads Effectively for Better ROI 17:39 Reason 8: The Pitfalls of Relying on Google's AI for Ad Campaigns This episode's client spotlight: Coastal Kids Dentistry: https://coastalkidspediatricdentist.com | https://g.co/kgs/yU7xTYy Dentistry of Sandy Springs: https://dentistryofsandysprings.com | https://g.co/kgs/EQezDLR Shore Endodontics: For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow…
 
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