Mike Gnoffo on Exray Clothing's Origin, the Entrepreneurial Journey, and the power of service to others

Acta Non Verba

In this episode Mike Gnoffo, a Marine Combat Veteran and entrepreneur discusses balancing military service and business, launching his custom apparel brand Exray, and the importance of actions over words. Mike shares his experiences from failing out of the University of Delaware to starting a business that supports military and first responders with custom U.S.-made gear. They delve into the value of adversity, finding fulfillment, and creating a structure for success. This episode showcases the blend of discipline and innovation required to navigate both military and entrepreneurial landscapes.

Episode Highlights:

09:55 The Importance of Structure and Freedom in Business

29:02 Advice for Aspiring Entrepreneurs

33:42 Discovering Your True Self

34:48 Balancing Passion and Profit

37:25 The Importance of Pricing Strategy

39:49 Made in the USA: The Value of Local Production

49:16 Building a Community Through Apparel

54:50 Supporting the Military and First Responders

Mike Gnoffo is the founder and CEO of Exray, you can learn more here: https://exray.cc/

Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.

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