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Konten disediakan oleh FleishmanHillard Brand & Consumer Marketing, FleishmanHillard Brand, and Consumer Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh FleishmanHillard Brand & Consumer Marketing, FleishmanHillard Brand, and Consumer Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Back of Napkin: Dissecting Pester Power

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Manage episode 230361853 series 2385199
Konten disediakan oleh FleishmanHillard Brand & Consumer Marketing, FleishmanHillard Brand, and Consumer Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh FleishmanHillard Brand & Consumer Marketing, FleishmanHillard Brand, and Consumer Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview

  continue reading

9 episode

Artwork
iconBagikan
 
Manage episode 230361853 series 2385199
Konten disediakan oleh FleishmanHillard Brand & Consumer Marketing, FleishmanHillard Brand, and Consumer Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh FleishmanHillard Brand & Consumer Marketing, FleishmanHillard Brand, and Consumer Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview

  continue reading

9 episode

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