Behind Golin's creative success

Beyond the Noise - the PRWeek podcast

Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Following the success of Golin London's multi-Cannes Lion-winning ‘Misheard Version’ campaign for Specsavers, our guests talk about the structure of the agency's creative function, how it has evolved, and how it works with teams around the world.

Four months on, the Golin duo reflect on their experience of Cannes and what it means for them, and for comms more generally.

Other issues, including changing client demands, the rise of AI, how the consumer and corporate teams work together, and Golin London's new DEI plan, are also discussed.

The guests talk about the recent spate of 'trend jacking' around viral trends, and give their take on the recent controversial campaign showing mothers enjoying Burger King food just after giving birth.

Whittington and Wood end by revealing their priorities for the agency in the year ahead, and offer predictions for Golin and the industry as a whole.

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