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Founder Friday: Creating Immersive Experiences: A Conversation with Geoff Thatcher, Founder of Creative Principals and Author of The CEO’s Time Machine
Manage episode 431950899 series 1385102
Known by his peers for his infectious creativity and enthusiasm, Geoff Thatcher is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have involved creating world-class experiences in theme parks, museums, visitor centers, brand experiences, and live events.
Geoff’s eclectic background always delivers a fresh perspective. His experience includes everything from helping the General Entertainment Authority declare Saudi Arabia open for business to Hollywood in 2018 to envisioning new concepts for Miral on Abu Dhabi’s Yas Island. Geoff's work transcends borders, whether it’s the world’s largest video dome on a beach in Dubai or the opening ceremonies of the Rio 2007 Pan American Games in Maracanā Stadium. Recent and current projects include the Delta Flight Museum, Abu Dhabi’s Playtopia, College Football Hall of Fame, Jacksonville’s H2.O Purification Center, Indianapolis Motor Speedway Museum, the FM Global Visitor Center outside Boston, and the Speed Experience Center in Saudi Arabia’s Qiddiya giga project. His work can be seen in attractions such as the Ozark Mill at Finley Farms outside Branson, Missouri, the Quest theme park in Doha, and Warner Bros. World Abu Dhabi.
Geoff is a student of the themed entertainment industry who got his start working as a teenage clean-up boy, lifeguard, train engineer, and stuntman at Lagoon Amusement Park & Pioneer Village in Utah. Before founding Creative Principals in 2017, Geoff was a creative writer, producer, and creative director for JRA, FiveCurrents, and The Brand Experience. He worked on various world-class projects in these roles, including brand experiences like the Lockheed Martin Space Experience Center, museums like Enguinity in the United Kingdom, and theme parks like the Polynesian Cultural Center in Hawaii. Clients included Fortune 500 icons such as Honeywell and Procter & Gamble and institutions and non-profits such as Kaiser Permanente.
He is an author, writer, and speaker who has ghostwritten books, published articles, and speaks regularly at TEA and IAAPA events. His first book, The CEO’s Time Machine, was published in April 2020. TD Magazine said the book is “a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.” He was featured on Science Channel’s show If We Built It Today, discussing how “The Lost City of Atlantis” could be transformed into an attraction. Finally, he launched and owned Ask Buzz, a website and attraction calculator honoring the late Harrison “Buzz” Price.
Instagram: @geoffthatcher
X: @geoffthatcher
LinkedIn: https://www.linkedin.com/in/geoffthatcher/
www.creativeprincipals.com
757 episode
Manage episode 431950899 series 1385102
Known by his peers for his infectious creativity and enthusiasm, Geoff Thatcher is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have involved creating world-class experiences in theme parks, museums, visitor centers, brand experiences, and live events.
Geoff’s eclectic background always delivers a fresh perspective. His experience includes everything from helping the General Entertainment Authority declare Saudi Arabia open for business to Hollywood in 2018 to envisioning new concepts for Miral on Abu Dhabi’s Yas Island. Geoff's work transcends borders, whether it’s the world’s largest video dome on a beach in Dubai or the opening ceremonies of the Rio 2007 Pan American Games in Maracanā Stadium. Recent and current projects include the Delta Flight Museum, Abu Dhabi’s Playtopia, College Football Hall of Fame, Jacksonville’s H2.O Purification Center, Indianapolis Motor Speedway Museum, the FM Global Visitor Center outside Boston, and the Speed Experience Center in Saudi Arabia’s Qiddiya giga project. His work can be seen in attractions such as the Ozark Mill at Finley Farms outside Branson, Missouri, the Quest theme park in Doha, and Warner Bros. World Abu Dhabi.
Geoff is a student of the themed entertainment industry who got his start working as a teenage clean-up boy, lifeguard, train engineer, and stuntman at Lagoon Amusement Park & Pioneer Village in Utah. Before founding Creative Principals in 2017, Geoff was a creative writer, producer, and creative director for JRA, FiveCurrents, and The Brand Experience. He worked on various world-class projects in these roles, including brand experiences like the Lockheed Martin Space Experience Center, museums like Enguinity in the United Kingdom, and theme parks like the Polynesian Cultural Center in Hawaii. Clients included Fortune 500 icons such as Honeywell and Procter & Gamble and institutions and non-profits such as Kaiser Permanente.
He is an author, writer, and speaker who has ghostwritten books, published articles, and speaks regularly at TEA and IAAPA events. His first book, The CEO’s Time Machine, was published in April 2020. TD Magazine said the book is “a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.” He was featured on Science Channel’s show If We Built It Today, discussing how “The Lost City of Atlantis” could be transformed into an attraction. Finally, he launched and owned Ask Buzz, a website and attraction calculator honoring the late Harrison “Buzz” Price.
Instagram: @geoffthatcher
X: @geoffthatcher
LinkedIn: https://www.linkedin.com/in/geoffthatcher/
www.creativeprincipals.com
757 episode
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