The year that nearly killed my business and sent me back to a job - with Trudy Rankin of Online Business Lift-Off

Change Work Life

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#160 - Trudy Rankin spent a year working on a client project before being told the project wasn’t going ahead and she wouldn’t be paid for the work she’d done. She talks about leaving a toxic workplace, the dangers of being too reliant on one client and how she stayed motivated during a big business downturn.
What you'll learn

• [2:02] The downsides of a one-to-one business model.
• [3:11] The type of businesses that can benefit from improving their online presence.
• [5:47] What sparked Trudy’s interest in starting her own business.
• [9:28] What a Chief Information Officer does.
• [12:47] Becoming a project manager by accident.
• [16:05] How to know it’s time to shift from a career to starting your own business.
• [18:25] Why start a business instead of getting a new job.
• [20:16] What life is like when you first start a business.
• [23:08] How long it takes to feel comfortable in your new business.
• [24:55] The danger of being too reliant on one client.
• [30:07] The benefits of coworking spaces for networking.
• [31:28] How to stay motivated during business downturns.
• [34:08] How to build your marketing and sales skills.
• [35:32] Talking to your partner about your small business.
• [39:33] Helping more people start and grow online businesses.

Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):

• Smart Passive Income
• James Schramko podcast
• Online Marketing Made Easy Podcast, Amy Porterfield podcast
• Sales Maven Podcast with Nikki Rausch
• Flipped Lifestyle podcast
• Profit First, Mike Michalowicz
• Traction, Gino Wickman
• Atomic Habits, James Clear
• Work Less, Make More, James Schramko
• Two exercises to help you find career happiness

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:
https://changeworklife.com/the-year-that-nearly-killed-my-business-and-sent-me-back-to-a-job/

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