The Power of a Bra with Elaine Birks-Mitchell

Chicks Who Give a Hoot

In This Episode, We Chat About:

• The function, importance, and power of the bra.
• The impact women can make as consumers.
• How to create a business model that gives back.
• What we can do to get involved.

Resources + Links:

Follow The Bra Recyclers on Instagram | @thebrarecyclers

Learn more at https://www.brarecycling.com/!

For show notes, resources, and more, visit Chicks Who Give a Hoot

Connect with us on Instagram | @chickswhogiveahoot

Follow our host Sara on Instagram | @sarachamberscreative

This show is an Elly and Nora Creative project.

Elly and Nora Creative helps purpose-driven businesses grow their income and impact through branding, digital content, and publicity.

Grow your income & impact through branding with Elly & Nora Creative

Instagram | @ellyandnoracreative

Website | ellyandnoracreative.com

Apply to be a guest on the podcast!

Show Notes:

Are you taking your bra for granted? Our guest today is Elaine Birks-Mitchell, the CEO and founder of The Bra Recycler, a social enterprise that is built around the value of giving back! This episode, Elaine will be sharing her passion of supporting women in more ways than one. We’ll explore the business side of things, such as the differences between social enterprises and nonprofits, the power women hold as consumers, as well as a look into how the textile recycling industry works. Then, we dive into the incredible stories of real women and girls to see the function, importance, and difference the right bra can make. Listen in and find out what makes bras a girl’s best friend!

01:30 Meet the amazing CEO and founder of The Bra Recycler, Elaine!

02:20 What inspired you to make The Bra Recycler?

07:05 Do you have to be nonprofit to make an impact?

09:15 Creating a business model that gives back.

12:25 How have you been giving businesses opportunities to define their values?

14:35 How do you make it easy for people to be more environmentally friendly?

16:30 Keeping companies accountable.

19:10 What is the power women hold as consumers?

20:45 Why are bras so important to women?

23:15 What is the difference a bra can make?

28:40 Seeing bras from outside of the male gaze.

31:15 What has been your journey with textile recycling?

34:15 What is coming up next for you?

36:00 How can we all get involved?