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How To Use Trademarks To Protect Your Brand (J.J. Lee)
Manage episode 439603090 series 3317856
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J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.
We discuss trademarks, branding, and what a trademark does and doesn't protect.
Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/
Timestamps
00:00 Introductions
1:35 Trademarks And Branding
7:04 Trademark Protection And Enforcement
10:48 The Risks Of Choosing A Bad Trademark
16:18 Could Elon Musk Register A Trademark For X?
19:19 The Jack Daniels Case
23:35 Trademarks, Free Speech, And Parodies
30:35 Trademarks And Business Value
38:49 The Process Of Trademark Registration
46:45 Final Thoughts
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