S3E9: The Modern Mercado | Karina Martinez CEO of Avana Creative | Latina in the US

Clever Hybrids with GabyV

Karina Martinez, the founder of avana creative, is building bridges to bring recipes and flavors from all over the world right to your home! Learn how she adapted her business strategy and how she’s helping emerging brands do the same.

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Contact Karina on Instagram and LinkedIn

Follow avana creative on LinkedIn and Instagram

Follow mercado media on Instagram

Check out their website!

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Clever Hybrids is a language and soft skills consultancy for non-native English speakers.
Our founder, Gaby Van Horn has seen how important English communication skills, speaking and writing well, and having soft skills are to her first-generation peers and their parents and how little support they receive after they got to the intermediate level. So she decided to do something about it.
Join our tribe to enjoy early access to online courses, business content, and personalized startup training to find specific advice to fix you and your team's weak areas.

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Affiliate mentioned in this episode: Wise

Especially if you're working across borders with freelancers, or maybe you have customers in other countries, you should consider Wise.

Wise will help you to have a multi-currency account. So you're able to have money in your currency to either pay your bills in another currency, pay your freelancer. Or also to have your customers pay you on their side in their currency, and still spend it on your side without any huge fees.

To give you an example, I often have to switch between Euro and Dollars because I'm American, but I live in Germany.

So before, that was a big headache trying to figure it out one and then second trying to get it without losing most of my money in the transfer fees. Now, when I send, for example, maybe a hundred Euro to US dollars, I only lose about one Euro in transfer fees compared to maybe five to 10 with other services.

So go ahead and check this out. We have our link here below as an affiliate with Wise. Try their multi-currency account as a recommended resource from Clever Hybrids

Hosted by Gaby Van Horn (GabyV)

Produced and Edited by Cross Gen

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