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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
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059 - Know, Like, and Trust: The Secret Formula for Business Success
Manage episode 431614098 series 3525411
Konten disediakan oleh Annette Richmond, MA, Annette Richmond, and MA. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Annette Richmond, MA, Annette Richmond, and MA atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true.
That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you.
In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:
🔹How sharing content can develop the know, like, and trust factor
🔹How content marketing can move prospective clients through the sales cycle
🔹Why advertising alone isn't an effective sales strategy
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
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➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
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