Steven Flynn from the Happy Pear on How to Build an Authentic Brand

Dan Churchill's The Epic Table

Have you ever wondered how to build a successful brand in the food and wellness space?

Team, today I sat down with Steven Flynn who, along with his twin brother Dave Flynn, founded The Happy Pear which is now a social platform with an incredible online course, multiple epic best-selling books, products, an incredible social following, a podcast hosting some of the most incredible guests, and a baller set of cafes. These guys are true legends. In today’s episode, we talk about how Steven Flynn and his brother Dave found their passion for food and eventually started The Happy Pear. Since their humble beginnings in 2004, they have built an incredible brand that is pushing the limits on what a vegan restaurant and food platform can truly do. We specifically discuss:

The origin of the Happy Pear:

• How Steven and David Flynn built their brand the Happy Pear
• How they created their brand through authentic community building
• How they used Twitter to launch their social following
• How long does it take to build a social media following?

We address some frequently asked questions such as:

• How did the Happy Pear start?
• Are the Happy Pear guys twins?
• Where do the Happy Pear live?

How the guys have built an extremely authentic and successful brand:

• How can social media be used to build brands?
• How do you introduce your brand on social media?
• How do I build myself as a brand?

The secret to publishing a successful cookbook:

• How the Happy Pear wrote and published their best-selling cookbooks

I am truly inspired by Steven and everything he and his brother Dave are doing. The Happy Pear is such an authentic brand driving true social and environmental good. Their new book The Veg Box is coming out June 6th. Stay up to date with the guys at the following links:

• The Happy Pear’s Website
• The Happy Pear’s Instagram
• The Happy Pear’s YouTube
• The Happy Pear’s Twitter