How to write a blog posts with Wellness Copywriter Zoë Bishop

Digital Content and Expert Advice for Coaches and Freelancers

Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie

This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.

Here are some interesting stats about blogs in 2022

77% of internet users read blogs
Source (Source: Daily Infographic)

68.5% of people think blogs add credibility to a site.
Source (Source: Social Marketing Writing)

During our chat Zoe and myself discussed the importance of having a plan.

• Understand why you are writing the blog post
• What you want to achieve

Here are a few examples

• Blog posts can answer questions to help your ideal clients.
• You can showcase your expertise and why do business with you.

How to write headlines that will hook your audience.

• Give value a reason to read your blog.
• Create a teaser to create interest and a reason to read more.

Introduction to your blog.

Why read your blog post.

• Let your introduction be unique
• Give people focus and clarity what they will learn from reading your blog post

Main copy of the blog post

• The main copy needs structure what problem will it solve.
• What story have you to tell
• What solution do you offer.
• Use formatting make it easy to read and understand
• Give the reader action steps what to do after reading the blog

Call to action

• What do you want your reader to do
• Book an appointment
• Visit another blog post your have written

Final Statement

• Solution how you can help
• Any added bonuses and ebook and more

Proof Reading

• Zoe's Recommendation read you blog post out loud
• Get other people to review it
• Use grammarly.com to check spellings and more
• Check are there any words are difficult to understand

Zoe's Final Recommendations

• Repurpose you blog post , create social posts from it , info graphics , video and so much more
• Test to see what works best
• Ask people what you should write about
• The more you write the more confidence you will build about writing

Zoe's Contact Details

Website
torchlightmarketing.co.uk

Email
[e-mail]

Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast

• Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing
• Are you a freelancer, coach, and dyslexia adult

Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.

Website ⁠digitalcontentmanager.ie⁠

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Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

#digitalcontent #blogs #writing #contentcreation #blogging