Why storytelling helps grow businesses with Lea Tierney Copywriter and Messaging Mentor

Digital Content and Expert Advice for Coaches and Freelancers

This week I speak to Lea Tierney who is a Messaging Mentor and Copywriter for heart-led businesses.

Our Podcast chat is about the importance of storytelling for business.

Here is an interesting stat from google

53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.

Storytelling

• It takes time, consistency and share your experience
• You story should be aligned on all site and social media , a clear consistent message.
• Remember on different sites we can have a different mindset which will affect how we perceive a story.
• Why tell your story , how it can be told to attract customers
• Story's to start conversations how your product or service can help.
• Curiosity and emotions to help us remember stories.
• Answer the question why are you interesting
• Write the story from the perspective what's in it for me.
• We chat about how to write a story to hold a readers attention.
• How to help the reader focus and not be overwhelmed.
• Keep your story simple beginning middle and end.
• What action do you want your readers to take.
• What is your mission vision?
• What do you want to active and how?
• What mission or vision do you want to achieve and how?
• Tell us about transformation
• How to write quality copy?
• Use your unique voice , we all have our own story

Writers block

• Think about who are your targeted audience
• Who are your idea clients
• What is your mission statement
• What are the challenges of your ideal audience
• What are your audience challenges/ problems?

Recommendations with Storytelling

• When you feel stuck ask for help
• Keep things simple for your targeted market
• For Who and Why
• What transformation do you offer?

Resource for storytelling

Unlease your power storyteling workbook

Contact details
linkedin.com/in/lea-tierney
Websites
leatierney.co.uk
Email
[e-mail]

Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast

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Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

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