Outcome-Focused Creativity With John Beggs And Danilo Fratangelo | ETHX 121

Enhancing The Human Experience with Mark Phillips

A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series. Our guests this week are John Beggs and Danilo Fratangelo. John is the founder and CEO of Collective Loop, a creative agency that offers brand design and development, content creation, and social media solutions. John has over 20 years experience in advertising and marketing. Danilo Fratangelo has over 15 years experience in marketing, advertising, and problem solving. For the last three years Danilo has been the CEO of Arteria Lifeshare. He's also a guitar/bass player, a father, and a has recently taken up urban running. In this episode, you'll discover: The value of being really sure of the problem you're trying to solve before beginning the creative processThe benefits of having tight deadlinesThe importance of sticking to the project briefWhy it's important to constantly expand your knowledge about a multitude of things outside your area of expertiseThe benefits of working in groups to develop creative ideasHow spending time with children can help you be more creative Resources mentioned in this episode: Sprint: How to Solve Big Problems and Test New Ideas In Just Five Days, by Jake Knapp, John Zeratsky, and Braden Kowitz The Copywriter's Bible, by Alistair Crompton Listen to prior episodes in this series: Being Authentic, Exploring Your World, and Continually Recreating Yourself with Sherri Talley | ETHX 119 A World of Creativity with Guest Host Mark Stinson | ETHX 118 Thanks for listening! I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube. All the best! Mark P.S. – Have you visited the Focus & Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!